Mediaworks Digital Masterclass

This is the time of year when the biggest brands compete to stand out on the run-up to Christmas. Holiday campaigns this year have the challenge of finding a relatable place amongst the cost-of-living crisis that is being faced by consumers this festive period. Brands need to be smart, thinking about inspiration and helping communities compared to the usual Christmas ad ‘norm’. Our panel of expert...

Trends allow brands to break the boundaries of the market, with never-ending new ideas and opportunities. It’s crucial to understand and experience trends if you want your marketing campaigns to succeed. Keeping up with these changes isn’t always easy, but to succeed in a fast-paced marketing world and maintain a sense of relevance with your audience, it is vital to stay ahead. In this digital mas...

B2B market has historically been very different to the B2C retail market. In recent years however, forward-thinking B2B sellers who adopting progressive techniques from their consumer-focused peers. As B2B buyers behaviours change – in the number of purchasing decision makers and buyer journeys – the need to evolve and match the needs of the current B2B landscape is critical when not leaving money...

Customer expectations continue to change considerably. Excluding some sections of the tenant base that need different care, housing associations can be learning against the very best in the private sector to drive real change. How can we focus on areas such as banking, utilities and healthcare to harness customer centricity and adapt it to social housing at a tenant level?

Building an effective and optimised lead generation funnel is critical in any commercial marketing team. In the digital world this can be simplified into three key areas; building awareness by targeting the platforms where your audience hangs out, ensuring availability at the evaluation phase, and creating a web presence that converts clicks into customers. The devil is often in the detail however...

Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's quite different from Universal Analytics’ reports. Without a modern measurement solution, you will miss essential insights that can impact your business. Now is the time to make Google Analytics 4 your cross-platform Analytics solution before...

As businesses around the UK navigate an uncertain economic forecast, PR can be an incredible asset to your brand’s reputation management. Effectively communicating with your audience during turbulent times is critical to navigating your way with customers and can earn long term loyalty through the good times and the bad. In this digital masterclass our PR experts discuss: - A market overview in an...

The quality of your eCommerce advertising campaign is only as good as the information you provide to your potential customers. Feed marketing solutions such as Data Feed Watch are able to offer and combine best in class data transformation with support & advice, that empowers merchants and agencies to succeed on all eCommerce channels. In this digital masterclass, our experts alongside Data Fe...

With the ability to boost posts and utilise effective remarketing tools, Meta’s advertising platform is one of the leading ways to enhance your customer reach. While you can reach almost anyone through the platform, custom audiences present invaluable potential for detail targeting opportunities. Having tons of features is wonderful, but it can also be overwhelming. With so many options to choose...

Video has become vital across every platform and channel. Audiences are spending an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands who want to excel. Video content is interchangeable across platforms and formatting your video for specific platform needs can make or break performance. Setting out a strategy will help define your audienc...

The worlds of media and digital have collided. This has created exciting new opportunities to amplify your digital and traditional communications through more channels than ever. In this digital masterclass, our media and performance marketing specialists combine to discuss which traditional and digital media channels can serve you best to maximise reach and frequency of messaging across your targ...

The festive period is a crucial time to make your presence felt on retail shelves. Even now, during Summer, the media are looking for product launches, special offers and expert opinions ahead of Christmas. Yet how do you ensure that you don’t miss out on opportunities for coverage? How do you stay top of mind with journalists? How can you master killer content strategies for your PR activities ar...

The power and importance of creative within Google Ads is only set to increase, alongside the use of smart automation that is now at the heart of all thing's performance marketing. This has been clear and apparent through recent examples such as the now complete roll-out of responsive search ads becoming the core ad type through search, and the imminent full auto-upgrade roll-out of Performance Ma...

YouTube is the world's second biggest search engine tool, if you’re not utilising your brand’s channel to rank in search results then you’re missing out. Optimising for SEO is a key strategy to rank highly but not just within YouTube itself but also landing your content in Google search too. The right blend of creativity and technology can drive powerful results. Join our brand and SEO experts as...

The rapid digitisation of the healthcare industry post-covid, has forced many consumers to use online channels for additional information and support. Marketers in the healthcare industry can sometimes struggle to build a meaningful social media community due to the regulations within the sector. The creative and regulatory boundaries for consumer healthcare organisations is a fine line which mark...

We all have different needs unique to each of us - some are auditory, cognitive, psychological, medical, or a mix of them. But we’re all equal in our right to use and understand products online. When creating digital experiences, your job is to solve a users problem, and by not factoring in accessibility & inclusivity you are potentially missing the mark. Walking you through some common questi...

Mediaworks has joined forces with the UK’s ecommerce association IMRG as retailers prepare for another record-breaking year of Black Friday sales. To compete in a crowded marketplace this Black Friday, retailers need to start preparing their strategy now. Join experts from Mediaworks and IMRG in collaboration to discuss how you can dominate Black Friday 2022, discussing: - When you should launch y...

Join our brand experts to discuss why now is the right time to re-discover and re-energise your YouTube Channel strategy. They will explore the latest trends around YouTube that will amaze you; we'll discuss why you should think of YouTube as a social channel, a search channel, a paid channel, and a brand engagement channel; and you will wonder why you didn’t do this sooner. They'll share tips and...

From your website platform to search data, technology can be harnessed to improve your business’ SEO performance. It’s vital that your website is not only informed by current search trends but also performs in the way search engines expect it to. If your website isn’t SEO-compliant, your business won’t show on that lucrative first page of results. Taking proactive steps to keep your site clean and...

In the competitive world of SEO, practices are forever being refined in the hunt for Google glory. But what exactly should your link profile consist of? Our team of tech and creative specialists are going head to head in the battle for the perfect link. In this masterclass, we'll discuss why not all links are the same and whether its more important to put solid tech or creative content at the fron...

The seismic shift in the advertising landscape presents a huge challenge for digital marketers when it comes to data privacy; however, this is also an opportunity to innovate and build personalised experiences that offer real value for your customers at each stage of their journey. In this digital masterclass, click fraud prevention partners PPC Protect join Mediaworks to help break down the scope...

Each year, marketers from across the world gather to watch Google Marketing Live to share best practices and learn about the latest Ads and Commerce innovations. This year Google revealed new ways for advertisers to drive results today and build resilience for tomorrow. Key talking points centred around Ad Formats, Automation, Insights, Privacy & Measurement, Retail and Video. We are joined by...

Your website is at the heart of all your businesses marketing. It is always on, always searchable, and is the first point of reference for contact information, sales, support as well as your product and service content. Because of this, it is critical it works effectively. To maximise its impact, early consideration of all aspect of search engine optimisation into any new design and project build...

70,000+ students are accepted through UK and Ireland Clearing every year. The need to deliver effective, hyper-targeting, digital strategies in order to recruit prospective students is growing increasingly competitive every year. Universities have always relied on reputation and awareness to reach future students. New technologies are revolutionizing effective marketing techniques as future learne...

Over the past two years, the transition to digital has been rapid with traditional marketing techniques taking a back seat. The PR landscape has accelerated with it and so too comes a significant shift in the way PR professionals and digital marketers are asked to clearly demonstrate their effectiveness. It’s critical marketers now look beyond vague circulation figures and vanity readership metric...