Mediaworks Digital Masterclass

Join our experts to align UX design with business objectives, foster cross-team collaboration, and maintain data privacy compliance. In this episode, we discover how your business can ensure web development and UX strategies remain agile amidst shifting commercial goals. We will explore frameworks and methodologies for maintaining flexibility and responsiveness in digital projects.

In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI.   We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T.  Plus, we explore what is to come in the future of SEO, how businesses...

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging. We invite you to our upcoming Mediaworks Masterclass, dedicated to the seamless incorporation of organic social media within your digital marketing framework. This workshop aims to showcase the potent impact that these platforms can offer in driving exception...

Our next Mediaworks Masterclass is dedicated to Video, 3D and FOOH (that’s Faux Out of Home) and the amazing effects you can achieve, even on a smaller budget. Join our experts as they share their secrets to success, showcasing how creativity and technology can come together to produce breathtaking results.  

Join our experts for the first Mediaworks Masterclass of the year, as they provide an exclusive preview of the marketing landscape for 2024. They explore the predicted trends in social media, search, and shopping, as well as revealing their suggested strategies for success in the upcoming year. 2023 saw huge developments in AI, analytics, Meta and TikTok. How will these develop in 2024 and what ne...

Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves. Tune in to the final Mediaworks Masterclass of the year, as we explore the hype, breakthrough campaigns, noteworthy news, and game-changing t...

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of Ai’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators. In this Masterclass, Mediaworks expert panel will explore Google's evaluation criteria across va...

When Google launched Performance Max in 2022, the technology giants primary focus was on educating and increasing adoption of ecommerce marketers. B2B marketers weren’t nearly as broadly impacted by the move to Performance Max, since their old campaign structures remained unchanged. As Google moves towards machine learning and AI-driven technologies however, B2B marketers need to understand the be...

Welcome to our Halloween Edition of the Mediaworks Digital Masterclass where we’ll unmask the scariest marketing faux pas! Just like in the haunting tales of Halloween, these bone-chilling blunders become the stuff of nightmares, leaving indelible scars on the marketers involved. Join us for this spine-tingling journey to unearth lessons from the darkest corners of marketing history! We’ll peek in...

Your website is more than just a digital platform; it serves as the cornerstone of communications with all of your stakeholders. In today's increasingly specialised digital environment, it easy for businesses and marketers to overlook key opportunities that could enhance their website's impact on their market. In this Mediaworks Digital Masterclass, we've gathered a panel of experts sp...

This week our expert panel discussed the glittering opportunities of the festive season, explored the shifts they’re seeing in consumer buying behaviour, and shared their campaign advice for marketers looking to sleigh their way to success. This year tune in and master the art of making your marketing glitter and sparkle!

Black Friday weekend is still the busiest e-commerce period of the year. Last year, Black Friday deals eclipsed Cyber Monday by over 50%, breaking £9 billion in sales. The outlook for e-tailers is mixed, with research showing that 77% of UK shoppers surveyed stated they would do the majority of their festive shopping online. Economic pressures are likely to increase competition, with 80% of online...

Join us in this episode of the Mediaworks Masterclass, where we discussed user-centric design from vision to realisation in the ever-evolving digital landscape. Our panellists discussed their views on the cornerstones of user-centred design, offering key concepts, practical tips, and a comprehensive overview of its benefits. They discussed the step-by-step process of how they apply user-centred de...

Join us for an enlightening discussion on the intricacies of lead generation marketing in the digital landscape.  In this Mediaworks Masterclass, our expert panellists delved into the often-overlooked insights, hacks, and strategies that contribute to successful B2B and B2C lead generation campaigns.  Gain valuable knowledge on identifying target audiences, crafting compelling offers, leveraging d...

We find ourselves amidst a summer filled with unforgettable sporting events - the British Grand Prix, The Ashes and Wimbledon have us captivated, and we still have the Women's World Cup and Rugby World Cup on the horizon. As the media fixates on these and other cultural phenomena, including those that aren't sports related, how do we as marketers take advantage? Join us in this exclusive M...

Join us on the Mediaworks Masterclass as we celebrate GA4 Independence Day as our expert panellists share their experiences and insights on supporting clients switch from Universal Analytics to Google Analytics 4. We’ll discuss the pros and cons of GA4, along with invaluable hacks and watch outs for SEO, organic tracking, paid campaigns, affiliate campaigns, Google Ads, and campaign tracking. We’l...

Generative AI has the capability to revolutionise Search Engine Optimisation (SEO) by analysing vast amounts of user data, enabling advanced content generation, personalising search results, improving keyword research, and contributing to an enhanced user experience.  In this episode, we explore the vast opportunities, short term challenges, and potential pitfalls of leveraging generative AI in th...

Data-driven attribution has emerged as the most popular attribution model for automated bidding in Google Ads. By crediting conversions to multiple touchpoints along a customer's journey, businesses can gain deeper insights into the channels and strategies that are delivering the most impact.  In this digital masterclass, our performance marketing experts will take a deep dive into the world o...

In today's fast-paced digital landscape, staying ahead of industry news, trends, and events is crucial for businesses seeking to establish themselves as thought leaders and gain visibility among their target audience.  In this digital masterclass, join our expert panel as they delve into the world of reactive digital PR and share valuable insights on how your company can leverage it for short-...

Over the last couple of weeks, we have been talking all things TikTok!  This will be the final episode of our TikTok Masterclass series, which has seen our experts discussing the best strategy and content tips to grow your business on the platform. This time our experts held a live Q&A session to answer any questions. Join our experts for a roundtable session on the short form video platform t...

With the meteoric growth of short-form video, brands are challenged to prioritise creativity more than ever to capture an audience’s attention. High-quality brand campaigns are critical, but emphasis is shifting towards the delivery of authentic and Lo-Fi relatable content.   For marketers a shift from polished branded content to TikTok videos created for trending sounds, TikTok Communalities and...

TikTok is not just shaping a generation of social consumers, it’s also combining the worlds of community, commerce, and entertainment. Marketers have the opportunity to reach new target audiences with entertaining creative and authentic interactions that can turn hearts and minds into likes, shares and, ultimately, conversions.   In this masterclass, our panellists will share their tips and tricks...

The most effective way for a company to increase its market share is to create an integrated strategy for marketing and branding. However, not all companies start with equal market share and brand equity.    Strategies and tactics of new entrants, challenger brands, brands in decline or market leading brands all differ and the effectiveness of their efforts can be impacted by market dynamics, comp...

Prioritising memorable creative content is critical to building an effective long-term link with your audience with your products or services. Differentiation has long been one of the most powerful tools in cementing your brand in your customers minds and arguably, the best way to do this is through emotional, brand-building campaigns. In this masterclass, our panellists will debate the role creat...