Mediaworks

Mediaworks Digital Masterclass

Business EN ↓ 212 episodes

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

Author

Mediaworks

Category

Business

Podcast website

www.mediaworks.co.uk

Latest episode

Jul 1, 2026

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Episodes

MW012 | Marketing In A Crisis: Invaluable Insights Every Business Can Action 29.04.2020

Experts from Mediaworks drop in to discuss how to leverage your Google Analytics account to provide invaluable insight into the changing behaviours and interests of your customers and prospects’ since the impact of COVID-19. Hosted by CEO Brett Jacobson, panellists share tips on effective acquisition, audience, behavioural and conversion reporting to drive insight to adjusting your content, social...

MW011 | Marketing In A Crisis: Consumer Healthcare Sector 27.04.2020

Mediaworks focus on trends impacting the consumer healthcare sector right now. The team are joined by special guest, Rebecca Osano, who draws on her roles working for GSK, Perrigo and Johnson & Johnson to discuss the influx of family messaging, building trust across your products and the importance of brand communications.

MW010 | Marketing In A Crisis: Programmatic Insights 23.04.2020

Leading advertising platform, Criteo join Mediaworks on this special-guest edition of the Digital Drop-ins.  Jack Tuckwell, Criteo UK Agency Manager shares global shopping trends and data that has shifted due to the COVID-19 outbreak.  Jack and the PPC team also discuss how advertising has adapted over the past month, the change in demographics shopping online and the rising power of app...

MW009 | Marketing In A Crisis: Pivoting Your Paid Search, Social and Shopping Tactics 22.04.2020

CEO, Brett Jacobson is joined by CTO, Daniel Hoggan and the PPC team in this service focused edition. The guys share up-to-date advice in pivoting your search ads, paid social media and shopping tactics, during lockdown.

MW008 | Marketing In A Crisis: Finance Sector 17.04.2020

In this sector-focused edition of the Mediaworks Digital Drop-In Sessions, Brand Experts Paul Mallett and Becca Tredget join Creative Director, Andrew Blenkinsop to share 5 key insights that the finance services sector are facing right now in digital. The team cover trends and examples around user experience, digital communications and ultimately, how brands can support their customers in the shor...

MW007 | Marketing In A Crisis: Jazz And The Improvisation Of Marketing Planning 16.04.2020

Mediaworks CEO Brett Jacobson and Managing Partner Paul Mallett speak to Dr Noel Dennis, Principal Lecturer at Teesside University and professional jazz musician, about the dynamics of jazz improvisation, adapting the approach to strategic marketing, and how that can be applied to marketing through a crisis period such as COVID-19.

MW006 | Marketing In A Crisis: Predicting the Post-COVID-19 Consumer 14.04.2020

Experts from Mediaworks drop in to discuss the changing habits of consumers over the past 6 weeks and which behaviours may continue post lockdown and how marketers can embrace new and adapting channels moving forward. They also explore research on "big" purchase priorities for millenials and generation Z and what this may mean for industries such as retail, travel and automotive.

MW005 | Marketing In A Crisis: Home & Garden Sector 14.04.2020

In this sector-focused edition of the Mediaworks Digital Drop-In Sessions, Ally Dowsing-Reynolds, co-founder of boutique furniture e-commerce Dowsing & Reynolds, joins CEO Brett Jacobson and Managing Partner Paul Mallett to discuss the impact COVID-19 has had on e-commerce, the home & garden sector and the actions Dowsing & Reynolds are taking to manage their marketing channels through...

MW004 | Marketing In A Crisis: Adapt Your Marketing to Changing Customer Behaviours 09.04.2020

Experts from Mediaworks drop in to discuss the impact search trends have had on industries since COVID-19 impacted daily living. The team also advise how best to adapt your marketing channels to suit the changing consumer behaviour online.

MW003 | Marketing In A Crisis: Managing and Maximising Demand 07.04.2020

Mediaworks host a panel discussion providing best-practice advice, to marketers managing increased demand for their products or services throughout the Coronavirus outbreak, and how best to maximise campaigns.

MW002 | Marketing In A Crisis: Understanding and Communicating With Your Audience 02.04.2020

Mediaworks host a panel discussion with marketers from across the UK to provide advice on how best to communicate with your audience following the Coronavirus outbreak.

MW001 | Marketing In A Crisis: Opportunities and Threats 02.04.2020

In the launch episode of the Digital Drop-In Sessions podcast, Mediaworks host a panel discussion with marketers from across the UK to provide advice on how best to support your marketing channels following the Coronavirus outbreak.

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