#MediaSnack

#MediaSnack 121: Sorrell’s Back. Be Afraid. by ID Comms

From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape? What will happen in the FBI investigations into US media practices? How can we repair trust in the advertising ecosystem? Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four d...

My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour. Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/ ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

The first of a 5 part series with practical tips on HOW to position media as an investment in growth. We celebrate the ANA's recent 'Media KPIs That Matter' report which does a great job to highlight the gap between the KPIs advertisers say they use today compared to the KPIs they believe to be the most important. Bravo to the ANA to highlighting the work to be done to align Media KPIs better to b...

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los Angeles. The 4A’s is the US trade association for agencies and this their big agency conference.http://www.thedrum.com/news/2017/04/04/pg-s-marc-pritchard-...

"People thought I was crazy to leave brand marketing and go into media...but its an area of amazing growth opportunity, as a company and personally. I'm in a continuous learning stage" What is a Chief Media Officer and how does she use media to drive a growth agenda for the CMO? Learn about this special role from Lina Polimeni, the Chief Media Officer at 145 year old pharma giant Eli Lilly. Lina a...

#MediaSnack 110: TRAINING: The Media Action Plan for 2018 by ID Comms

On this week's #MediaSnack David Indo is joined by Miriam Jordan Keane, Head of Marketing at British Gas, to discuss the company's marketing transformation, recent media pitch and the role of the in-house media leader. David and Miriam discuss the incredible transformation that British Gas is going through as a brand and Miriam shares her perspective on evolving media landscape. She argues that it...

#MediaSnack is BACK and better than ever with #MediaSnack WINNING ✨ Tom and David are returning to share the next evolution of our podcast, designed to help you stay ahead, make smarter decisions, and, most importantly, win in media. Each episode, we'll break it down into three key segments: 👉 How Not to Lose – We break down the Omnicom x IPG merger and what it means for brands and agencies. Plu...

This week on #MediaSnack we'll be devoting the whole episode to consider one of the most significant and famous media events of the year. It's a #SuperBowl special! With the big game just a few weeks away we will consider :- why the Super Bowl is still considered such a powerful advertising opportunity for brands in the digital age?- how does the Super Bowl work from a media perspective?- what doe...

On this episode of #MediaSnack WINNERS , Tom Denford sits down with Gordana Buccisano, Global Brand Comms Strategy Director at Reckitt, to explore how brands can stay meaningfully connected to consumers amid rising complexity. A seasoned strategist with decades of experience across agencies, platforms, and now the brand side, Gordana shares why comms planning deserves a seat at the center of marke...

#MediaSnack 106: THINKING: The Media Action Plan for 2018 by ID Comms

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the phenomenon of British Christmas TV ads, kickstarted by John Lewis, now a dozen or so retailers are investing large sums in building anthemic, must-see TV adverts focused on brands rather than products. We discuss how the Christmas TV advertising market is starting to show similar behaviours fr...

After more than five years and over 200 #MediaSnack episodes on YouTube, we are migrating the show to LinkedIn. Now you can all participate in every show! Over the years we have really enjoyed getting live questions from viewers during the show, in fact its really our favorite part of #MediaSnack so we wanted to change the format and open up the show to be more inclusive and discursive. The global...

We start this weeks episode with news that Tom was included in a new documentary film, commissioned by Campaign magazine, about trust and transparency in the advertising industry. Tom appears alongside industry leaders including Martin Sorrell CEO of WPP, Cindy Gallop, Claire Beale editor in chief of Campaign, Keith Weed, the CMO of Unilever, and many others. The documentary explores the theme of...

Are remote agency pitches here to stay? They've been a necessity over the last year, but savvy advertisers are seeing many benefits, so will we ever have in-person pitches again? Here's the #MediaSnack alternative perspective on how the best remote pitches work plus we share THREE GREAT TIPS for advertisers on how to plan the most effective agency pitch, based on our recent experiences (good and b...

On this week's #MediaSnack we kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation into major US creative agencies, which it accuses of "bid-rigging" on creative production. A similar investigation years ago ended up with agency people in jail, so standby. Why is this on a media vlog?...

Think you know what the modern media director's role is? You might be surprised. The job has changed a lot in recent years. Here's the #MediaSnack alternative perspective on what makes a successful media director plus we share THREE GREAT TIPS on how to be a star media director and some insights about how you can work more productively with a media director. #MediaForGrowth #MediaSnack is brought...

On this week's #MediaSnack we are talking about training, knowledge and skills in media. In the last of 7 episodes dedicated to looking at the impact of the 2016 Media Transparency Report from the ANA we pick up on one of the ANA's biggest recommendations: Advertisers should plug gaps in media knowledge. Tom and David discuss the types of training they have been delivering to major advertisers and...

#MediaSnack 124: 500 words that will change an advertising industry by ID Comms

We are on YouTube. Is anyone still there....? So, on this weeks’ #MediaSnack (not that anyone in adland will see it having decided to boycott of YouTube), Tom and David sink their teeth into the big juicy story that won't go away, the ‘scandal’ of Google allowing advertisers to be placed against extremist and unsavory content. So, who is actually to blame? Well, its marketers of course. Really. We...

On this week's #MediaSnack - we review The Wall Street Journal reporting that the hotly anticipated report by the ANA into US media rebate practice will be published "imminently". On this week's #MediaSnack - we review The Wall Street Journal reporting that the hotly anticipated report by the ANA into US media rebate practice will be published "imminently". We discuss the likely fall out and some...

Media For Business Growth - #MediaSnack 160 by ID Comms

On this week's #MediaSnack we first discuss a fascinating "confession" made on Digiday.com by an unnamed CEO of an agency about the state of the digital display market. His or her claim is that display is a waste of money and advertisers generally have been spending in display for years without seeing any meaningful results. It's an explosive admission / confession in itself and worth a read, just...