#MediaSnack

The recent GDPR ruling on the IAB’s Transparency Consent framework has got a lot of attention (and rightly so) with advertisers asking how this is going to affect their business. However like any legal/technology topic, it can be a challenge to untangle the complexity of what this means. In this episode, we look to unpack: - What has been deemed non-compliant - The implications directly for the IA...

Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out). This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud.  Dr. Augustine Fou is a leading ad...

How To Find The Right Media Agency: #MediaSnack 139 by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Evan Kory, Executive Director of Global Media at Audible. Find out: - What is Evan's role at Audible and what is he most proud of professionally? - What does he see are the ind...

On this week’s #MediaSnack we discuss the different types of media auditing, in an attempt to clear up some confusion. What people typically call a media audit (using what’s become known as a media auditor) actually isn’t auditing in the strict sense. Asking a firm to grade your agency’s media buying performance by analysing pricing and quality isn’t actually auditing. This kind of work is best ca...

A one-two PUNCH of performance-based remuneration and new complexities in digital media has made traditional audit pools of media pricing less relevant. How are progressive advertisers starting to do things differently? Pool-based auditing of an advertiser's media prices was popular in the 20th century as a way for marketers to benchmark costs and feel their buying rates were competitive. But thes...

On this week's #MediaSnack we are joined by Mark Finney - newly appointed Director of Media and Advertising at ISBA. Mark talks about the important role ISBA play in championing the key immediate and future facing issues concerning the advertising community in the UK. Mark shares his perspective on the main initiatives that he has inherited from his predecessor, the legendary Bob Wootton and also...

#MediaSnack MEETs - Frances Ralston-Good, Hearts & Science by ID Comms

Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers. The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.” Th...

We bring this week’s #MediaSnack from Cannes in the South of France where David and Tom are attending the annual Festival of Creativity, which gathers some of the world’s leading marketers and executives from the world’s leading agencies and vendors. It was historically an advertising festival but in the last decade has been overrun somewhat by big spending media and technology companies. We broad...

My guest for this episode is John Coyne, VP Brand Creative and Media at Intel. John Coyne: https://www.linkedin.com/in/coynejohn/ ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

Cindy Rose has officially stepped in as WPP’s new CEO at a pivotal moment for the world’s largest marketing services group. With the company’s share price down 50% since last year, mounting debt, and talent challenges, the stakes couldn’t be higher. But with her tech-driven background at Microsoft, Disney, and Virgin, Cindy brings fresh operational expertise — and potentially a bold blueprint to r...

Mark Read should RESIGN Ford - #MediaSnack 131 by ID Comms

#MediaSnack Ep. 7: Direct Vendor Deals, Nick Manning, The Exchange Lab - from ID Comms by ID Comms

What does the new CEO of GroupM North America consider the biggest challenges for the media industry? What is he trying to achieve at GroupM to meet the future needs of advertisers? And what does he do in his spare time to satisfy his "need for speed"? Find out all this and more on the latest episode of #MediaSnack Meets. ----- Welcome to #MediaSnack Meets where we meet the individuals and organiz...

#MediaSnack 121: Sorrell’s Back. Be Afraid. by ID Comms

From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape? What will happen in the FBI investigations into US media practices? How can we repair trust in the advertising ecosystem? Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four d...

My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour. Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/ ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

The first of a 5 part series with practical tips on HOW to position media as an investment in growth. We celebrate the ANA's recent 'Media KPIs That Matter' report which does a great job to highlight the gap between the KPIs advertisers say they use today compared to the KPIs they believe to be the most important. Bravo to the ANA to highlighting the work to be done to align Media KPIs better to b...

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los Angeles. The 4A’s is the US trade association for agencies and this their big agency conference.http://www.thedrum.com/news/2017/04/04/pg-s-marc-pritchard-...

"People thought I was crazy to leave brand marketing and go into media...but its an area of amazing growth opportunity, as a company and personally. I'm in a continuous learning stage" What is a Chief Media Officer and how does she use media to drive a growth agenda for the CMO? Learn about this special role from Lina Polimeni, the Chief Media Officer at 145 year old pharma giant Eli Lilly. Lina a...

#MediaSnack 110: TRAINING: The Media Action Plan for 2018 by ID Comms

On this week's #MediaSnack David Indo is joined by Miriam Jordan Keane, Head of Marketing at British Gas, to discuss the company's marketing transformation, recent media pitch and the role of the in-house media leader. David and Miriam discuss the incredible transformation that British Gas is going through as a brand and Miriam shares her perspective on evolving media landscape. She argues that it...

#MediaSnack is BACK and better than ever with #MediaSnack WINNING ✨ Tom and David are returning to share the next evolution of our podcast, designed to help you stay ahead, make smarter decisions, and, most importantly, win in media. Each episode, we'll break it down into three key segments: 👉 How Not to Lose – We break down the Omnicom x IPG merger and what it means for brands and agencies. Plu...

This week on #MediaSnack we'll be devoting the whole episode to consider one of the most significant and famous media events of the year. It's a #SuperBowl special! With the big game just a few weeks away we will consider :- why the Super Bowl is still considered such a powerful advertising opportunity for brands in the digital age?- how does the Super Bowl work from a media perspective?- what doe...