#MediaSnack

Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, in fact there are over 30 types of ad fraud identified, so far. We consider the scale of the problem, which is difficult to be very prec...

On this week's #MediaSnack we review news that P&G have hired a new global media director, pinching the impressive Gerry D’Angelo from Mondelez to lead their global $7.2bn media operations. Media is a massive business driver for P&G, it accounts for over 10% of their total global sales, so they need it to work hard. As media gets more complicated and agency relationships get fragmented and...

On this week's #MediaSnack we begin a countdown to the one year anniversary of the Media Transparency Report published by the Association of National Advertisers on 7th June 2016. So across the coming weeks on #MediaSnack we will look into some areas that we think have shown significant changes in the 12 months since that report. First up we look at MEDIA TRANSPARENCY and bring news of a session w...

Today’s special episode of #MediaSnack is devoted to the review of the ANA’s long-awaited report into media rebate practice in the US. Following a 9 month forensic study by corporate investigations firm K2 Intelligence, the report is an alarming wake up call to a global industry riddled with speculation about bad practice on behalf of some media agencies. The report calls media rebate activity “pe...

#MediaForGrowth #MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands. ------- Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!  #MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more. &...

MediaSnack’s most anticipated episode is BACK for 2024! Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025. -- Links What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers -- Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and...

On this week's #MediaSnack David Indo is joined by Gayle Noah, Media Director for L'Oreal UK & Ireland. As media guardian of one of the largest media budgets in the UK, Gayle's position is essentially that of Chief Media Officer. Gayle is a huge believer in the importance of internal media leadership and suggests that any advertiser investing in excess of £10m in media should have dedicated me...

If you are a Media Director, what's the SINGLE critical priority for your attention in Q1? Heading into a new year there are always lots of things demanding the limited attention of the Media Director; budget allocations, KPIs, measurement, internal team goals, process improvements, innovation, ad fraud, am I going to the Superbowl...? On today's #MediaSnack we unpack some of the critical areas of...

In this weeks episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report. So, everyone has been curious what the ANA's members are actually doing with these insights. Was anyone taking any action? Where was the impact being felt? Well, now we know, because the ANA have surveyed 190 of their members and asked them wha...

On this week’s #MediaSnack we provide a little update on the 2016 media agency pitch market. As you will recall it was a busy 2015 with fun-sounding MediaPaloozas and scary-sounding MediaTsunamis at every turn. This year has been a little quieter so far, perhaps because brands have been holding back a little to see how big events like the ANA #RebateGate reports resolved and if #Brexit would mater...

The recent GDPR ruling on the IAB’s Transparency Consent framework has got a lot of attention (and rightly so) with advertisers asking how this is going to affect their business. However like any legal/technology topic, it can be a challenge to untangle the complexity of what this means. In this episode, we look to unpack: - What has been deemed non-compliant - The implications directly for the IA...

Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out). This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud.  Dr. Augustine Fou is a leading ad...

How To Find The Right Media Agency: #MediaSnack 139 by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Evan Kory, Executive Director of Global Media at Audible. Find out: - What is Evan's role at Audible and what is he most proud of professionally? - What does he see are the ind...

On this week’s #MediaSnack we discuss the different types of media auditing, in an attempt to clear up some confusion. What people typically call a media audit (using what’s become known as a media auditor) actually isn’t auditing in the strict sense. Asking a firm to grade your agency’s media buying performance by analysing pricing and quality isn’t actually auditing. This kind of work is best ca...

A one-two PUNCH of performance-based remuneration and new complexities in digital media has made traditional audit pools of media pricing less relevant. How are progressive advertisers starting to do things differently? Pool-based auditing of an advertiser's media prices was popular in the 20th century as a way for marketers to benchmark costs and feel their buying rates were competitive. But thes...

On this week's #MediaSnack we are joined by Mark Finney - newly appointed Director of Media and Advertising at ISBA. Mark talks about the important role ISBA play in championing the key immediate and future facing issues concerning the advertising community in the UK. Mark shares his perspective on the main initiatives that he has inherited from his predecessor, the legendary Bob Wootton and also...

#MediaSnack MEETs - Frances Ralston-Good, Hearts & Science by ID Comms

Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers. The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.” Th...

We bring this week’s #MediaSnack from Cannes in the South of France where David and Tom are attending the annual Festival of Creativity, which gathers some of the world’s leading marketers and executives from the world’s leading agencies and vendors. It was historically an advertising festival but in the last decade has been overrun somewhat by big spending media and technology companies. We broad...

My guest for this episode is John Coyne, VP Brand Creative and Media at Intel. John Coyne: https://www.linkedin.com/in/coynejohn/ ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

Cindy Rose has officially stepped in as WPP’s new CEO at a pivotal moment for the world’s largest marketing services group. With the company’s share price down 50% since last year, mounting debt, and talent challenges, the stakes couldn’t be higher. But with her tech-driven background at Microsoft, Disney, and Virgin, Cindy brings fresh operational expertise — and potentially a bold blueprint to r...

Mark Read should RESIGN Ford - #MediaSnack 131 by ID Comms

#MediaSnack Ep. 7: Direct Vendor Deals, Nick Manning, The Exchange Lab - from ID Comms by ID Comms

What does the new CEO of GroupM North America consider the biggest challenges for the media industry? What is he trying to achieve at GroupM to meet the future needs of advertisers? And what does he do in his spare time to satisfy his "need for speed"? Find out all this and more on the latest episode of #MediaSnack Meets. ----- Welcome to #MediaSnack Meets where we meet the individuals and organiz...