#MediaSnack

Never miss your #MediaSnack - subscribe for updates every Friday"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this week's #MediaSnack episode. We discuss a hypothesis of how media mess keeps distracting marketers. Over the past couple of years, we've seen a significant decrease in the quality of advertising. Recent reports from publishe...

In this episode of #MediaSnack WINNERS, Tom Denford is joined by Fredrik Borestrom, President of the International Advertising Association (IAA) and a trusted voice in the global media and marketing community. With over 25 years of leadership experience, Fredrik brings a sharp, international perspective on the future of marketing. Tom and Fredrik explore what the rest of the world can learn from N...

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the giant opportunity ahead of Amazon to bust the much-feared 'duopoly' of Google and Facebook. So-called because of their dominance of digital marketing spend, the duopoly has accounted for almost all growth in digital media spend in recent years and looked unstoppable. Some have speculated that...

How can you make your company the best at media? What is the roadmap and actions you need to take to transform the complex media operations of a major company? How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated? These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mar...

#MediaSnack Ep. 26: She OWNS A Cool Media Agency by ID Comms

#MediaSnack 104: How to write an ACTION PLAN for media by ID Comms

Never miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)Take part in the "Media Pitch Process in the US" survey:https://aaaa.co1.qualtrics.com/jfe/fo...Read Mark Ritson's piece here: https://www.marketingweek.com/2018/07/17/ritson-digital-prefix-stunt-career/

Three tips on how to write the best agency pitch brief. If you are an advertiser planning an agency pitch, or an agency receiving pitch briefs you’ll appreciate how important it is to get the pitch brief right. At ID Comms we believe the pitch process should be transparent and the advertiser should provide the clearest brief they can, to direct the competing agencies. It can make the difference be...

"I think we massively overcomplicate things and I don't actually think we need that much data" Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack Meets Is relevance more important than personalization? Are agencies managing decline? And what exactly is the 'Interim of Things'? Some of the areas we explore in this fascinating interview with one of the industry's most...

Marketing’s GROWTH Agenda For 2019: #MediaSnack 142 by ID Comms

On this week’s #MediaSnack we report on a landmark Supreme Court ruling in Germany which has created a new precedent on how media agencies should manage rebates and other incentives related to media buying. This could have implications and impact into the global media buying market and affect advertisers beyond the borders of Germany. This latest ruling concluded a disagreement which has lasted ov...

#MediaSnack Ep. 2: AdBlocking, GroupM ANA Memo, Sponsors Letter To FIFA by ID Comms

On this week's #MediaSnack we look at breaking news that drinks giant Diageo has launched the first 'mega-pitch' of the year putting their $2bn media account up for tender and sending a shock to incumbent agency Dentsu Aegis Network who have held the account (within network Carat) for many years. Could this indicate a change of fortune for DAN who have had a strong business performance the last fe...

How Do Agency Volume Deals Work: #MediaSnack 144 by ID Comms

#MediaSnack 115 BMW The ULTIMATE Pitch Mistake by ID Comms

**REGISTER FOR WEBINAR**Want to know WHAT the speech by Marc Pritchard P&G means for your business? Register NOW for an exclusive ID Comms MediaSnack Webinar on 15th Februaryhttps://app.webinarjam.net/register/25846/53a44efeb9----On this week's #MediaSnack we consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., Germany, Austria, Switz...

On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016. In the last few weeks, we’ve been counting down to this date and considering the various impacts and changes that have been triggered by the report. This week we devote the episode to Media Technology and consider what’s happen...

Mark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including: - This year’s biggest problems in media and marketing - The media mistakes that are still being made today - Who’s been winning (and NOT winning) in marketing and media - The role of AI in the future of marketing and advertising -- Links #MediaSnack MEETS with Prof. Mark Ri...

On this week’s #MediaSnack we consider if identifying, organising and motivating the best Media Talent is the major focus for marketers now. We’ve highlighted many times the needs for brands to take back more control of their media investments and the way to do that is to build the proper resources (people, processes and tools) internally. We reference the recent ANA Media Transparency Guidelines...

Many of the world's most successful marketing teams have a secret... They have internal MEDIA COUNCILS dedicated to sharing innovation, best-practices and good governance of the company's media investments. It's no coincidence they also tend to be the best clients for their agencies. Here's the #MediaSnack alternative perspective on what makes a successful internal media community plus we share TH...

When media pitch is a bad idea - #MediaSnack 132 by ID Comms

"Media is ultimately a value-add to any business...the big challenge across media practice is how to communicate and show value against our core business outcomes..." My guest for this great #MediaSnack Meets episode, is Brett Richardson, Chobani's Senior Media and Marketing Manager #Chobani really has an interesting marketing and media model. The company is hugely data-savvy and always looking fo...

On this week’s #MediaSnack there is a nice theme of 'disruption' which weaves through the episode. We start with Tom sharing his observations and learnings from attending a marketer event last week in New York. Tom was invited to sit on a panel organised by The Internationalist and the Association of National Advertisers under the theme “Setting the Global Marketing Agenda”. The day started with a...

In this weeks #MediaSnack Tom Denford is joined by Matt Green, Senior Manager Media and Digital Marketing (a.k.a. "the voice of global media") at the global marketer trade body the World Federation of Advertisers (WFA). They discuss the role and membership of WFA, which includes global brand companies like P&G, Unilever, L'Oreal, Nestle and many others with a global marketing spend of over US$...

A candid conversation with WFA's Robert Rakowitz. Rob leads the Global Alliance for Responsible Media (GARM) - a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to start working together to address consumer safety and societal health in ad-supported digital media. In this role, Rob is one part community...