#MediaSnack

#MediaSnack 109: TERMS OF BUSINESS: The Media Action Plan for 2018 by ID Comms

#MediaSnack 111: TRADING: The Media Action Plan for 2018 by ID Comms

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health. ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

On this week’s Episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media pitch that they have ever seen. They start off by sharing some observations from their trip to the Cannes Lions, also known as the Festival of Creativity. Every year, pretty much the entire global advertising industry travels to the south of France to celebrate but actually it’s a good...

#MediaSnack Ep. 19: Q&A On Media, Brands & How To Design A Media Agency by ID Comms

On this week’s rather meaty #MediaSnack we review 3 big stories each likely to have a significant impact on the global media industry. First off we can't escape the Brexit UK referendum decision and its potential impact on the UK marketing scene and how it might affect marketers behaviours in the coming months. We try not to get caught up in the general negativity and whilst managing Brexit certai...

Tom and David map the future of the global media agency landscape, asking a provocative question: who will survive the coming consolidation? With Omnicom poised to acquire IPG and Accenture lurking in the shadows, the industry is entering what they call a “red ocean”—an era of brutal competition, strategic mergers, and existential decisions. In this special episode of MediaSnack , they dissect the...

My guest for this episode is Belinda Smith, Global Head of Marketing Intelligence at EA (Electronic Arts) one of the world’s largest video game and entertainment companies.  For the last couple of years, before she moved into her new Marketing Intelligence role, Belinda was the Global Media Director of EA and to those in the know, she has been one of the real pioneers of what has become calle...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode, is Amy Williams, Founder and CEO at Good-Loop Find out: - What is Amy's role at Good-Loop and what is she most proud of professionally? - What does she see are the industry's big...

Marketing Procurement For Business Growth: #MediaSnack 151 by ID Comms

#MediaSnack 125: BLOCKCHAIN: 4 things marketers will do - by ID Comms

What DOES it take to write the perfect media brief? We were inspired to focus on agency briefing by a piece of recent research issued by the World Federation of Advertisers (WFA) the global marketing trade body. The research asked leading marketing and agency professionals to rate the quality of briefing. It was a revisit from the same study in 2014 and shows a small but positive improvement in se...

#MediaSnack 123: Will DoJ investigate US media? by ID Comms

In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly. Bill shares how this year's report highlights changes in marketing procurement since the last report in 2010 and how advertisers can use these findings to continue improving procurement processes. Download the report here: h...

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we take a look at what it takes to market successfully in China and how the landscape is increasingly dominated by platform giants such as Tencent, Alibaba and Baidu. These three giants are frequently compared to the famous Western (American) platforms like Google, Facebook and Amazon but there lies the chal...

Media For Business Growth: Media Operations #MediaSnack 161 by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group. Find out: - What is Florian's experience in the industry? - What he sees are the industry's biggest challenges and how we mi...

In this special #MediaSnack episode, Tom Denford and David Indo revisit one of their boldest predictions: the WPP 2.0 Playbook. Originally recorded when Mark Read stepped in as CEO, the episode laid out a proposed restructure of WPP’s sprawling agency network. Now, with major changes finally underway—including the retirement of the GroupM brand—Tom and David break down what they got right, where t...

How To Evaluate Media Agency Performance #MediaSnack Ep. 150 by ID Comms

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the gathering rumours (and plausible evidence) that one of the major advertising holding companies will be an acquisition target by one of the big consultant or audit firms. These whispers first became acknowledged in Cannes this year when a few people were suggesting a WPP / Accenture merger was...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Freddie Liversidge, VP of Global Media at HP Find out: - What is Freddie's experience in the industry? - What he sees are the industry's biggest challenges and how we might add...

On this week's #MediaSnack we consider how strategy is more important these days than media buying in determining success and giving a competitive advantage to marketers. As we continue our theme of looking at the key areas of change a year after the ANA's Media Transparency Report, this week we focus on 'Media Thinking', which includes a strategic approach to media, the quality and process of goo...

Back from the Croisette, Tom shares his first-hand takeaways from Cannes Lions 2025 with David. While the festival had all the usual glamor and platform presence, this year’s true themes came down to three A’s: Appreciation for the power of community, a renewed focus on Agencies and their evolving role, and the real-world applications (and noise) surrounding AI . Together, they unpack what stood o...

The Top 10 Review Of The Year 2018 #MediaSnack 141 by ID Comms

On this week’s #MediaSnack, Tom and David take an opportunity to look back across 2016 as a landmark year and indulge in looking ahead to 2017 in what they believe is likely to see a pivotal change in the future of the media industry. They review their experiences this year, notably the ongoing impact of the ANA’s media transparency investigation, which is still causing after-shocks around the wor...