#MediaSnack

#MediaSnack 112: The 5 States of Media Control by ID Comms

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's Media Transparency Report by looking at another area of significant change, this week we are looking at Media Talent. We consider whether brands have heeded the ANA's recommendations and installed senior media leadership (such as the Chief Media Officer, per Bill Duggan's article in AdAge). How have agenc...

#MediaSnack Ep. 133: 50% Of In-Housing Will Fail by ID Comms

#MediaSnack 113: Media Transformation by ID Comms

On this week’s #MediaSnack we consider what a challenging year its been for the global media industry and devote our Christmas episode to sharing with you the amazing story of Population Media Center (PMC), an NGO that we work with at ID Comms. We think PMC is a truly amazing organisation, leveraging the power of media to tackle some of the world’s most acute challenges, improving education and ri...

#MediaSnack Ep. 126: More “UNETHICAL” Agency Pitch Practices by ID Comms

On this week's #MediaSnack we are back to school, after an unusually busy summer for the media industry, we review some of the biggest stories of the last 3 months. This will help catch you up if you've been on the beach. The scale of progress in the global media industry is immense and it's interesting to review what's happened in just the last quarter. First, we review news that Diageo, the glob...

ID Comms is hiring! We are expanding fast and are looking for brilliant people in all positions to grow our teams in London and New York. If you are interested to join our company please click and send us your details.http://idcomms.com/contacts/#join-us-...ID Comms Summer InternshipOur annual internship programme opens for registration in April, get in early if you are at college or recently left...

Who's going to #ANAAFM this year? It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National Advertisers In this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview. We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and ma...

What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it?  Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence.  Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his calling was to...

On this week's #MediaSnack we are excited to see the digital media behemoths Google and Facebook, so dominant of global digital media investment, softening their stance on allowing external verification and measurement. Are the walls around their highly successful gardens finally coming down after a bit of recent pressure from P&G?http://blog.idcomms.com/pg-rewrites-the-rules-of-digital-market...

In this episode of #MediaSnack Winners, Tom Denford sits down with Terence “Terry” Kawaja, Founder & CEO of LUMA Partners, the digital media M&A advisory firm famous for the LUMAscape. With over $300 billion in deal experience, Terry shares how he built a category-defining business at the intersection of media, marketing, and technology—offering strategic advice with a blend of deep indust...

In this episode you’ll be delighted to know that we discuss absolutely nothing at all about #CES2016, BUT we do talk about matters closer to home such as Recma’s nicely presented report on the results of 2015 #MediaPalooza and how that has affected the agency groups’ performances. We also highly recommend reading a long post on Medium by our friend Mikko Kotila  of botlab.io who gives 8 aweso...

Is there anything in marketing more misunderstood than procurement? Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success. For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the...

ID Comms talks to Marla Skiko, Global Head of Media at Ford Motor Company, about the ANA’s Media Transparency report and its lasting impact. The report helped underpin a process that the company had already begun, reviewing its relationships with agency partners and the level of transparency it wanted, says Marla. “The transparency report really just gave us some more things to think about. There...

On this week's #MediaSnack we start with a consideration of the impact of Donald Trump's election this week as President-elect of the USA. Our friend Brian Wieser, senior analyst from Pivotal Research Group was the first off the block with his thoughts on how the global advertising industry could be affected. Brian posted his analyst perspectives at 3am NY time as the election result was just beco...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding. Find out: - What is Anthony's role at Serta Simmons and what is he most proud of professionally? -...

#MediaSnack Ep. 71: The DOOM And GLOOM Episode by ID Comms

You’ve hopefully already read the facts. Programmatic is still a MESS. But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now… On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study. In case you missed it, earlier this year The Associ...

My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma. ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

On this week’s #MediaSnack Tom and David look at some new research suggesting that half of US advertisers are not engaging with their media agency over the findings of the ANA’s Media Transparency report, even though it is nearly 5 months since it was published. This seems to reflect the different stages of reaction that ID Comms has experienced from a wide spectrum of advertisers; some took immed...

#MediaSnack 119: The FUTURE of Media Conferences by ID Comms

On this week’s #MediaSnack we can’t stop talking about the Publicis Groupe restructure (see Episode 4 [link] for a back story to all this). We spent some time last week with a delegation of institutional investors in the media sector at a special ID Comms Q&A lunch at Nomura Bank in London. Their questions were fascinating but lots of attention and focus was paid to Publicis Groupe, their rest...

Can Programmatic spend be audited? Yes! And it must be given the size of spend.  Focus on the link between price, quality and outcomes. Define thresholds to mitigate risks. Strive for operational excellence and insist on clear alignment at the setup phase.  Programmatic done well can generate significant advantage for advertisers. But few companies are realizing the full benefits this ch...

The biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities,...