#MediaSnack

Never miss your #MediaSnack - subscribe for new episodes every FridayOn this #MediaSnack special we celebrate the 100th episode by looking ahead at some major trends for 2018. First we quickly look back on what’s happened in the last two years and then lay down three big predictions for media in 2018, from a marketers perspective. It goes without saying that a lot has changed in the media industry...

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the challenging past year for Facebook and consider exactly how they can maintain their incredible rate of growth. This is going to be hard for a business for which advertising revenue accounts for over 98% of their total revenues. Their growth continues to be meteoric in spite of their scale, wit...

#MediaSnack 116: Sorrell's Legacy And WPP's Future by ID Comms

On this week's #MediaSnack we just think about Chief Marketing Officer, typically the company's most senior marketer. Check out the Harvard Business Review recent paper "Why CMOs never last"https://hbr.org/2017/07/the-trouble-with-cmosAccording to HBR, 80% of CEOs don't trust their CMO - you can see the pressure that a CMO is under when they don't have the trust of the C-Suite and perhaps that's w...

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA's findings. Tom is in San Diego this week attending the ANA's big marketing procurement conference called 'Advertising Financial Management' and reviews some of the early con...

Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers understand that programmatic is a marketing technique not a technology. In this week’s #MediaSnack Tom and David discuss three thoughts on the NEXT step for Programmatic:1. It is not going away. Start getting excited about the opportunity of programmatic and believe that it will become simpler,...

Ensuring all decision making through a pitch is fair and objective is important. Get organized around these things in advance of a pitch (in the preparation stages) it will save you lots of headaches and potential subjective arguments later on when it comes to selecting which agency is right for you. At ID Comms we run a few simple workshop exercises with our advertiser clients to help them identi...

​On this week's #MediaSnack we ask whether the ANA's report into US media rebate practice, which has become known as #RebateGate has had any effect on Wall Street (and other financial market) valuations of the large marketing services groups like WPP, Omnicom, Publicis, IPG etc. Analyst perspective seems mixed, Morgan Stanley report the removal of the "overhang", whilst Brian Wieser is more cautio...

In this week’s #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media awards that advertisers really care about. The topic has been triggered by conversations in Cannes, where Publicis announced that it wouldn’t enter any awards for a year, saving a reported $20m (on Cannes solely), and where WPP has also mulled a rethink on its approach.htt...

A candid conversation with Wendy Clark. What does the new CEO of Dentsu International consider the biggest challenges for the media industry? What is she trying to achieve at Dentsu to meet the future needs of advertisers? And what does she do in her spare time to reflect and recharge? Find out all this and more on the latest episode of #MediaSnack Meets. ----- Welcome to #MediaSnack Meets where w...

A candid conversation with Uber's Travis Freeman. How did the business have to pivot in 2020? What does the Global Head of Media and Social at Uber consider the biggest challenges for the media industry? How can media directors use their influence as a force for good in the world? And what does Travis do in his spare time to reflect and recharge away from media? Find out all this and more on the l...

Want to know the SECRET to a productive and long-lasting relationship between advertiser and agency? I’m sure we all know examples of where they go wrong, but what makes the best ones go right? On this week’s #MediaSnack we explore THREE TIPS to help you create and maintain a high-performing advertiser/agency relationship. The best ones become true business partnerships. There’s usually a lot of m...

Think you know marketing procurement? All about cost-savings right? Not any more. The modern media procurement leader is focused on company growth and partners with their marketing colleagues to build long-term value. The role is very different now. Here's the #MediaSnack alternative perspective on what makes a successful media procurement leader plus we share THREE GREAT TIPS from the best media...

On this week’s #MediaSnack we reflect on some more bad news for Publicis Groupe’s media operations in the US after Walmart one of the world’s largest advertisers shifts $900m media billings out of MediaVest without a pitch. Its unclear who will be Walmart’s new media agency. But this represents another big blow for Publicis Groupe as it is in the middle of an expected restructure of its media oper...

On this week's ID Comms #MediaSnack things are getting serious in the US as Democrat senators, Mark Warner and Chuck Schemer, have co-written a letter to the Federal Trade Commission (FTC) asking for clarification on what the FTC is doing to tackle the menace of ad fraud, which is expected to exceed 10% of the US digital market this year. They suggest that means some $7 billion annually is being s...

We all crave that feeling of doing something we know is inherently good for society. We all also want to drive a positive ROI in our businesses. But can achieve both in a singular initiative? In this week’s #MediaSnack we talk with the Leadership at SeeHer to understand more about how brands are working harder to accurately portray all women and girls in marketing, advertising, media, and entertai...

#MediaSnack Ep. 91: Facebook Bigger Than Census? WRONG! by ID Comms

In this episode of MediaSnack WINNERS, Tom Denford sits down with Sorin Patilinet, PepsiCo’s Global Marketing Effectiveness Lead and author of Marketing Effectiveness: Applying Marketing Science for Brand Growth . Sorin shares his mission to elevate marketing's role in the boardroom by challenging narrow definitions of effectiveness and showing how real impact extends far beyond media ROI. Drawing...

In this episode of #MediaSnack we will be discussing how you as an advertiser should engage with your incumbent agency partners during a competitive pitch. We will give you insight into the things incumbents consider as they go into pitches, what you as an advertiser can do to ensure your incumbent relationship is managed carefully, and how to keep your agency teams motivated. ----- #MediaForGrowt...

The Battleground For Scope #MediaSnack Ep. 149 by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith. Listen to find more about: - Lauren's experience in the industry and what is she most proud of professionally - What she sees are the industr...

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving. First, Tom was part of a panel that discussed media reviews. Also featured were Kathleen Brookbanks, COO at Hearts&Science and Kelly Colber...

#MediaSnack 117: Agency Group Revolution! by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. ----- My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHer You can find Christine here:   / christine-guilfoyle 

On this week’s special #MediaSnack, Tom has a new co-host, Bob Liodice, the long-standing CEO of top US marketing trade body The Association of National Advertisers.