#MediaSnack

How do you make YOUR pitch invitation sit on TOP of the pile on the agency CEO’s desk? If you’ve run an agency pitch in the last five years you’ll know that agencies have become far more discerning about what they will compete for. So how do you make sure that the very best (and most discerning) agencies compete hardest for your business? It takes some thinking and some planning On this week’s #Me...

In this episode of #MediaSnack MEETS, Tom Denford and Mark Ritson discuss:  The state of media and advertising today—and why marketers are getting it wrong  The power of consistency and why sticking with what works beats chasing the new  Why too much change is killing marketing effectiveness  #MediaSnack is presented by ID Comms, the global media consultancy helping brands achi...

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we provide our version of the popular British TV game show called Room 101. Room 101 is a BBC comedy television series in which celebrities are invited to discuss their pet hates and persuade the host to consign those hates to oblivion in Room 101, a location whose name is inspired by the torture room in the...

An Agenda For Media SIMPLICITY- #MediaSnack 158 by ID Comms

In this episode we consider the impact of P&G 's decision to shift their $2.6bn US media out of Publicis Groupe. We also dig below the headlines in a recent deal signed by GroupM which commits their clients to spend £500m with a TV network in exchange, the network will buy TV programming from GroupM. Is this blurring the lines of what a media agency should be doing with clients money? Finally,...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3 Find out: - What is Brian's experience in the industry? - What he sees are the industry's biggest challenges and how we might addre...

On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM UK, Nick Theakstone and Mark Finney the head of media at ISBA, the UK’s leading marketer trade association. It all stems back to March 2016 when ISBA’s head of consultancy practice Debbie Morrison launched they excellent media agency contract template with some comments to the FT which angered agenc...

#MediaSnack Ep. 75: The FESTIVAL Of Media by ID Comms

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we review the major media events of 2017 in our annual rooftop review (this year from our fancy new roof terrace)Watch to find out what makes out #MediaSnack Top 10 for 2017The #MediaSnack Media Person of the Year 2017:Marc Pritchard from P&G The #MediaSnack Word of the Year for 2018: ACTION2017: CHANGE2...

On this episode of #MediaSnack WINNERS , Tom Denford speaks with Nick Wells, Senior Director of Global Media at VELUX, about what it really takes to win in modern media leadership. Nick shares why constant learning, a holistic view of media, and a deep understanding of audiences matter more than chasing trends, and explains how proving real business impact—not vanity metrics—is the industry’s bigg...

Join us this Friday for a special MS before we take our summer break.  A look at what we’ve learned in the last 18 months, trends for advertisers & agencies Reflect on the accelerated changes Where we are heading for the rest of 2021 and beyond What implications for advertisers, agencies and everyone else.

In this week’s #MediaSnack, Tom and David discuss the role pitch consultants at an important time of the year for new business. The start of the summer is traditionally the time when clients announce reviews just before they go away on holiday as well as the moment when pitches announced in Q2 start to approach decision time. Tom also reveals that he’s taking part in a session for the Internationa...

On #MediaSnack this week Tom and David mark the 50th episode by taking a look at recent reporting by Campaign after a survey into staff morale at agencies, both Creative and Media. It highlights a worrying downward trend of morale amongst staff at different levels. About a third of the respondents work in media agencies, in the USA which is the area the study covers. The most worrying element of t...

On this week’s #MediaSnack we bring you rather sad news that the media transparency concerns are not going away anytime soon. Stories have been emerging this week from Japan where Dentsu, the dominant advertising services group has admitted that its digital media buying operation has overcharged some clients, they suggest there could be over 600 cases of over-charging across the last 5 years. It i...

#MediaSnack Ep. 136: Let's Talk About Agency Marketing by ID Comms

On this week's #MediaSnack we are celebrating our (lucky) 7th birthday as ID Comms, yes we launched on April Fools Day in 2009. Just like Apple Inc did in 1976.... On the show today we first consider the K2 Intelligence assessment that is ongoing in the US as part of the ANA's look into potential media rebate practice in US. Tom shares his experience of being (pleasantly) interrogated by the K2 te...

Are you a Procurement Professional trying to grapple with the big issues of the day or are you trying to better understand Procurements pain points? If so, then this #MediaSnack episode is a good primer. We drill down on four main themes covered at the 2022 ANA Advertising Financial Management Conference and give you some things to implement today in your organization that will help you gain a com...

Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we reflect on what's driving media pitches in 2017 and what to expect to be figuring in pitch briefs in 2018.*****Thank you to COMvergence for sharing some of their data on the global pitch activity this year. You can find out more about them and their research into the global media industry here:http://comv...

The marketing organization is changing and nowhere more than in the media team. So what internal capabilities are needed to give your brands the competitive edge in media? Here's the #MediaSnack alternative perspective on what makes a successful media team plus we share THREE GREAT TIPS on how to ensure your organization stays on the top of the capabilities race. #MediaForGrowth #MediaSnack is bro...

#MediaSnack 114 Facebook's FAIL Advertisers Strike Back by ID Comms

This week's #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech - Wayne Blodwell. For the last couple of years he led programmatic initiatives at Dentsu Aegis and GroupM in the UK but has now founded a consultancy offering programmatic advice to brands, agencies and...

How To Manage Agency Conflict #MediaSnack Ep. 148 by ID Comms

On this week’s #MediaSnack we start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them, creating a group of three agencies and making room for recent digital agency acquisition Essence to become a more focused part of GroupM service offering to advertisers. We continue our countdown to the one year...

In this episode we discuss the major restructure of Publicis Groupe and how this might impact their media agency brands, we discuss findings from the many new 2016 ad spend predictions and finally close on a fascinating piece of research of C-suite and senior markets (FT readership) which was conducted by agency Maxus with the FT insight team.‬___________Find ID Comms here:Website: http://idcomms....

In this special episode of MediaSnack , Tom Denford walks through the topline findings from ID Comms’ new 2026 State of Digital Media report, based on a global benchmark study representing over $35B in media spend. This episode—originally recorded as a live webinar—covers key insights for marketers and procurement leaders looking to strengthen governance, transparency, and confidence in digital me...