#MediaSnack

One of the most successful and well-connected media operators in the US, Bill Wise's shares his fascinating experiences growing some of the most well-known companies in digital advertising.  Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this episode...

On this week’s #MediaSnack Tom and David are reflecting on some of ID Comms experiences in recent media pitches. Compared to the last year’s pitch market, 2016 was relatively quest. However, the quality of media of agency performances in major reviews this year increased significantly, and Tom and David explain how this has led to an impressive level of commitment from participating agencies. As a...

Marketers need to collaborate with FBI: #MediaSnack 137 by ID Comms

Facebook in crisis. What now? #MediaSnack 138 by ID Comms

If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad Contrarian But for a good reason. "I have an immodest goal to save freedom and democracy" he says.  You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing ind...

Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name #MediaSnack 's person of the year and we look ahead to 2023. -- Episode links: #MediaSnack Meets with Wendy Clark:    • Wendy Clark, CEO ...  Rob Rakowitz Festival of Media 2019:   &...

What Is Media Auditing And Why It Needs To Change: #MediaSnack 145 by ID Comms

#MediaSnack Ep. 1: Pepsi Axe Procurement, MediaPalooza, ANA Media Rebates by ID Comms

How CMOs can save media industry: #MediaSnack 156 by ID Comms

On this week’s #MediaSnack Tom and David devote the episode to considering Facebook’s stunning growth and the impact of a bumpy last few months which has included criticisms of fake news dominating their timelines, issues over measurement inaccuracies and the closing of their troubled ad-serving business. Where to start with Facebook? The media phenomenon has seen highly enviable growth over the l...

Cindy Rose is stepping in as WPP’s new CEO — and with the holding group’s share price at a 16-year low and recent client losses piling up, this isn’t just a leadership change — it’s an inflection point. Tom and David break down what her appointment really signals: a shift toward AI-led operational transformation — and what that means for creativity, agencies, and advertisers alike. Drawing from th...

My guest for this special, extended edition of #MediaSnack Meets episode is Andrew Susman, Co-Founder and COO of The Institute for Advertising Ethics. I ask Andrew our usual questions about his role and his view on the industry's successes and challenges, and then we spend a few minute talking about Andrew's great work in advertising ethics. You can learn more about The Institute of Advertising Et...

On this week's episode. We review some fascinating data published by AdAge, Agency Report 2016 which for the first time really brings the threat of “consultant” businesses to the traditional agency business into stark focus. Based on annual revenues, the somewhat tyranny of the “Big Six” which for many years has been WPP, Omnicom, Publicis, IPG, DentsuAegis and Havas has been broken. Accenture Int...

In this special edition of #MediaSnack, Tom Denford and David Indo break down the most significant shifts in the global media and marketing industry from 2025. From blockbuster mergers and AI disruption to mass layoffs and murky data breaches, this has been a year of consolidation, chaos, and recalibration. Using the letters of “MediaSnack,” they recap the 10 biggest themes every CMO and media lea...

Reviewing your media account: #MediaSnack 154 by ID Comms

Over the last few years, the advertising industry has been witnessing how media agencies were pushing new trading models to increase their revenue while advertisers raise their concerns about the lack of transparency within the digital media value chain. The ANA report increased tensions and the global industry has been looking for innovative ways of self-regulation. Latin America as a region, was...

As the Omnicom-IPG merger continues to reshape the media landscape, Tom Denford and David Indo return with critical insights for advertisers. In this episode of #MediaSnack, they explore how the traditional agency model is shifting from service to sales, and why advertisers need to rethink their media strategies now. They break down how to update contracts, renegotiate for better value, and protec...

#MediaSnack 108: TRANSPARENCY: The Media Action Plan for 2018 by ID Comms

The media agency landscape has entered a true Red Ocean moment — consolidation, chaos, and disruption everywhere you look. The Omnicom–IPG merger is approaching the finish line, Dentsu is dealing with a damaging cyber breach, Publicis is surging ahead thanks to aggressive AI investment, and WPP just bet $400M on Google to catch up. The stakes have never been higher for marketers deciding who to tr...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and Wall Find out: - What is Brian's experience in the industry and what is he most proud of professionally? - What he sees are the industry'...

On this week's #MediaSnack we discuss news that the newly formed Publicis Media has marked a significant new business win in the UK, picking up Asda supermarkets UK media and creative business which have been handed together to Publicis UK. There was no pitch, the entire £90m ($130m) account was awarded without a review, meaning Carat UK have lost a significant and long standing client which will...

What is the industry thinking about media talent in 2022? On the latest #MediaSnack we unpack results from our latest 2022 Global Media Report on the state of Media Talent. Learn about advertisers and agencies biggest concerns, where there is optimism and agreement and where do they still disagree about the future? Paul Stringer joins #MediaSnack host Tom Denford with results and analysis from the...

#MediaSnack 105: TECHNOLOGY: The Media Action Plan for 2018 by ID Comms

With Dentsu exploring a sale of its international business and Horizon teaming up with Havas in a new joint venture, the industry faces a pivotal moment. Job cuts, private equity interest, and consolidation are reshaping the second tier of holding companies — raising urgent questions for advertisers about stability, talent, and future-proof operating models. In this episode of #MediaSnack, Tom and...

Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit. The Pledge is very simple, with 3 commitments: 1. Be positive a pitch is required 2. Run a positive pitch 3. Provide a pos...