#MediaSnack

On this week's #MediaSnack we meet with Pete Mitchell who is amongst the world’s most experienced and well-traveled media professionals. For the last couple of years, Pete has been part of Mondelez' highly respected global media team under the stewardship of Chief Media Officer Bonin Bough (now departed to a new career as a TV presenter) and the legendary CMO Dana Anderson. Pete has been based in...

All agencies are complaining of a 'TALENT CRISIS' So what's causing this and how is it affecting advertisers? Here's the #MediaSnack alternative perspective on the causes and implications plus we share THREE GREAT TIPS for advertisers on how to protect your best agency talent and keep your competitive advantage. #MediaForGrowth #MediaSnack is brought to you by ID Comms, the award-winning growth co...

In this week’s #Mediasnack Tom and David discuss the rise of the consultants and ask where do they go next in the battle against the holding companies. They look at the latest Ad Age analysis of the advertising market. The figures show the speed at which the management consultants have gained revenue from marketing services. In just five years, they have moved from 0.6% share to a 12% share. The m...

On this week's #MediaSnack we get rather excited by Alexandra Bruell’s most recent article from AdAge in New York. In it she brings attention to principal-based media buying approaches, its well worth reading if you currently (or ever intend to) invest any money in media in the US. The piece highlights (the perfectly legitimate and legal) practices by media agency groups buying media inventory at...

The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain. On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss: - Key findings - Reactions from CMOs/ANA Members - Potential impact - Sensible next steps - Need...

In this week's episode of #MediaSnack David and Tom discuss the #MediaChange rallying cry issued by P&G's Marc Pritchard on the IAB Annual Leadership Marketing conference. Change is coming to the digital ad market. That much can be assured in 2017 because Procter & Gamble has decreed that it will no longer put up with the ecosystem as it works today. CMO Marc Pritchard recently told the US...

In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population Media Canter is a non-profit organisation that uses media to change lives of people around the world. It works to educate people about health, social norms and environment by creating entertaining serial dramas. It works to change social norms on key issues related to...

#MediaSnack Ep. 3: John Lewis #ManOnTheMoon - The Best Media Idea Of 2015 by ID Comms

Advertisers are changing #MediaSnack 122 by ID Comms

How procurement helps CMO's deliver growth: #MediaSnack 152 by ID Comms

What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year?  Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy.  Learn why Jer...

The most important thing for successful marketers to grow is by being BRAVE, says Gemma Greaves in this wide-ranging interview in New York. She has expanded The Marketing Society around the world and recruited some of the world's best CMO's as leadership. We find out what motivates her, where does she find her inspiration and mentors? Episode links: The Marketing Society website https://www.market...

ID Comms talks to Lou Paskalis, former SVP, Customer Engagement and Media Investment at Bank of America, about the ANA’s Media Transparency report and its lasting impact. “While we didn't uncover any issues on our own, we went from a rather short contract, relatively speaking at the time with our agency to a very long one, which was rife with thou shalt nots, about various activities that may or m...

As the media industry braces for the impact of the Omnicom-IPG merger, advertisers face a shifting landscape filled with both risk and opportunity. In this episode of #MediaSnack, Tom and David unpack the real implications of the merger—whether you're with Omnicom, IPG, or any other agency group. They introduce a practical four-quadrant framework to help advertisers understand where they stand and...

On this week’s #MediaSnack, David is accompanied by ID Comms Head of Performance Alex Morse whilst Tom is away in NY speaking at a client conference (he will report back on next week’s #Media Snack).We are talking about the final big reveal of CEO Steve King’s vision for Publicis Groupe’s media entities. Since first announced the group have been very quiet on the details as we’ve discussed previou...

On this week’s #MediaSnack we hit double figures and look at the brewing angst between the US agency trade association the 4A’s and their US advertiser trade association counterpart, the ANA. They were both due to collaborate on a joint task force to address accusations of media rebate practice but they have fallen out a little and the 4A’s raised the temperature last week by issuing their own gui...

"Every single agency CEO talks about the same challenge; talent. Talent empowerment is the biggest challenge across all industries right now. " My guest on this #MediaSnack Meets is Marla Kaplowitz, the CEO of the 4As. I've known Marla for many years since her previous leadership of agencies, Marla now heads up the leading agency trade organization in the US, the American Association of Advertisin...

On this week’s #MediaSnack we celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider. Business Insider segmented the world’s marketing leaders into 4 interesting categories; The Connectors, The Rebels, The Integrators and The Storytellers. It is interesting to note the mix of old and new, notably that the CMO’s at Google and Netflix account...

ID Comms 2016 Media Transparency Survey: http://www.surveymonkey.co.uk/r/media_transparency_2016_IDCommsOn this week's #MediaSnack we hear from David about his recent trip to Paris where he presented to the WFA (World Federation of Advertisers) Sourcing Forum. The WFA represents the interests of the worlds leading brands and the Sourcing Forum is a very impressive group of the worlds most influent...

On this week's #MediaSnack we vent a little about the consistently underwhelming experience of seeing companies try and pitch technology solutions to marketers. We make three simple recommendations to help any company to improve the way they sell technology ideas. If you have been on the receiving end of any technology pitches you will probably recognize them. 1. Focus 100% on the client benefit f...

How Media Directors Drive Business Growth #MediaSnack 143 by ID Comms

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the Q2 results published by the marketing services groups over the summer and consider the causes and implications. Is this downturn a blip or the new normal? Are the days of holding company dominance and stellar growth rates over? Probably, but we have some ideas how things might play out. On thi...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutes We get to learn what is behind their success, what it takes to make change in the industry, and what the rest of us can learn from that e...

On this week's #MediaSnack we go live on Google Hangouts whilst Tom and David are in different countries. Tom is reporting live from the ANA's massive Advertising Financial Management conference in Florida. The big highlights of the conference are the ongoing concerns over media transparency, the CEO of ANA Bob Liodice sets out his big media concerns and updates the 700 assembled marketing procure...

On this week’s #MediaSnack we have a special guest, Gary Vaynerchuk, founder of VaynerMedia who drops in for a chat with ID Comms co-founder Tom Denford whilst he’s here ahead of the agency’s London launch and he’s also promoting his new book #AskGaryVee. Gary wears many hats, as an entrepreneur, writer, speaker, agency principal and digital and social marketing thought leader. He is the presenter...