#MediaSnack

Restoring Trust In The Media Industry #MediaSnack Ep. 147 by ID Comms

How can you be an effective media director in a complex and fast-moving media industry?  This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser.  We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the...

In this episode of #MediaSnack Meets, Tom Denford sits down with Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company, where he oversees media planning, buying, martech, and digital innovation across one of the world’s most iconic brand portfolios. Vinny shares what it takes to build a high-performing, forward-thinking media function inside a modern CPG organization—and why s...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-Clark Find out: - What is Brad's experience in the industry? - What he sees are the industry's biggest challenges an...

Why would you want to be a marketer in 2020? #MediaSnack 155 by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutes We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that ex...

Evan Shapiro, Owner and Media Cartographer at ESHAP, joins Tom this week to unpack his biggest insights, challenges, and advice for media teams in 2025. -- Links: Follow Evan on LinkedIn: https://www.linkedin.com/in/eshap-media-cartographer/  -- Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media. Don’t forget to leave a review an...

On this week’s #MediaSnack we continue the theme of Change from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers, Agencies and Accountability. On Episode 61 we dig into more questions, this time regarding how CHANGE will impact media agencies in 2017 - thanks again for all the great questions, we picked three which...

Never miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)On this week's #MediaSnack we continue our look into the comparative advertising businesses of rivals Facebook and Amazon. Last years, viewers will remember we dissected both companies' advertising business and predicted that Amazon would overtake Facebook in 2020. We revisit this pred...

2026 is shaping up to be the most disruptive year in media agency history. In this episode, Tom Denford (in New York) and David Indo (in London) unpack why this moment feels eerily familiar — and yet entirely unprecedented. From the post-merger shockwaves of Omnicom and IPG, to the unraveling of Dentsu International, to the rise of proprietary media and AI-powered operating systems, the agency lan...

#MediaSnack 107: TALENT: The Media Action Plan for 2018 by ID Comms

 "Let your experts be the experts" is great leadership advice for managing agencies. On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal" My g...

What makes a GREAT media pitch? #MediaSnack 127 by ID Comms

On this week’s #MediaSnack we look ahead into what’s likely to be another busy pitch year and echo the sentiment made by Charles Courtier (global CEO of media agency MEC) that this volume and scale of media pitching could be “the new normal” for media agencies. We offer some helpful tips and advice to CMO’s, in another crowded pitch market, what can brands do to stand out and make sure that agenci...

On this week’s #MediaSnack we devote the whole episode to reviewing the ANA’s Media Transparency Guidelines which were finally published this week after some delay. This draws to a conclusion the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent practices amongst US based media agencies and offer guidance to those advertisers (pretty m...

My guest for this #MediaSnackMeets episode, is Samuel Rueff, Global Media Director at Bayer. Find out: - What is Sam's role at Bayer and what is he most proud of professionally? - What does he see are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge (which includes supporting a good cause through The Distinguished Gentleman's Ride -- https:/...

On this week’s #MediaSnack, the first of 2017, Tom and David get excited about CHANGE, which they reveal is #MediaSnack Media Word of 2017 (in 2016 it was CONTROL) - as they foresee many advertisers implementing significant change this year in how they manage their media investments and work with media agencies. Tom and David detail 3 areas where they predict the biggest changes in 2017:The Advert...

Echoing that iconic scene in Monty Python's 'The Life of Brian' we ask ourselves what the advertising trade bodies have ever done for us? On #MediaSnack we give a rundown of some of the landmark work across the last 5 years from the Association of National Advertisers (ANA), the World Federation of Advertisers (WFA) and the Incorporated Society of British Advertisers (ISBA). We thank them for thei...

#MediaSnack 118: WPP 2.0 - The New Playbook by ID Comms

This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean?  Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together.  But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them? ...and why did...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutes We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that ex...

Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out: - who is in-housing? - what scope are brands mostly in-housing? - what works well and what has failed? - are marketers satisfied with their in-housing progress? - is it saving money or costing more? - how do you measure the success of an in-house operation? We also heard insights fr...

Media is a marketing discipline, not a financial exercise: #MediaSnack 157 by ID Comms

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