#MediaSnack

2026 is shaping up to be the most disruptive year in media agency history. In this episode, Tom Denford (in New York) and David Indo (in London) unpack why this moment feels eerily familiar — and yet entirely unprecedented. From the post-merger shockwaves of Omnicom and IPG, to the unraveling of Dentsu International, to the rise of proprietary media and AI-powered operating systems, the agency lan...

#MediaSnack 107: TALENT: The Media Action Plan for 2018 by ID Comms

 "Let your experts be the experts" is great leadership advice for managing agencies. On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal" My g...

What makes a GREAT media pitch? #MediaSnack 127 by ID Comms

On this week’s #MediaSnack we look ahead into what’s likely to be another busy pitch year and echo the sentiment made by Charles Courtier (global CEO of media agency MEC) that this volume and scale of media pitching could be “the new normal” for media agencies. We offer some helpful tips and advice to CMO’s, in another crowded pitch market, what can brands do to stand out and make sure that agenci...

On this week’s #MediaSnack we devote the whole episode to reviewing the ANA’s Media Transparency Guidelines which were finally published this week after some delay. This draws to a conclusion the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent practices amongst US based media agencies and offer guidance to those advertisers (pretty m...

My guest for this #MediaSnackMeets episode, is Samuel Rueff, Global Media Director at Bayer. Find out: - What is Sam's role at Bayer and what is he most proud of professionally? - What does he see are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge (which includes supporting a good cause through The Distinguished Gentleman's Ride -- https:/...

On this week’s #MediaSnack, the first of 2017, Tom and David get excited about CHANGE, which they reveal is #MediaSnack Media Word of 2017 (in 2016 it was CONTROL) - as they foresee many advertisers implementing significant change this year in how they manage their media investments and work with media agencies. Tom and David detail 3 areas where they predict the biggest changes in 2017:The Advert...

Echoing that iconic scene in Monty Python's 'The Life of Brian' we ask ourselves what the advertising trade bodies have ever done for us? On #MediaSnack we give a rundown of some of the landmark work across the last 5 years from the Association of National Advertisers (ANA), the World Federation of Advertisers (WFA) and the Incorporated Society of British Advertisers (ISBA). We thank them for thei...

#MediaSnack 118: WPP 2.0 - The New Playbook by ID Comms

This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean?  Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together.  But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them? ...and why did...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutes We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that ex...

Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out: - who is in-housing? - what scope are brands mostly in-housing? - what works well and what has failed? - are marketers satisfied with their in-housing progress? - is it saving money or costing more? - how do you measure the success of an in-house operation? We also heard insights fr...

Media is a marketing discipline, not a financial exercise: #MediaSnack 157 by ID Comms

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads Institute Find out: - What is Nandini's experience in the industry and what is she most proud of professionally? - What she sees are t...

231 views  Streamed live on Mar 25, 2022  In this episode of #MediaSnack , we are giving away our most valuable secrets yet again. This is a BIG one, something we share with CMOs frequently. We will be giving you the 4 important questions in ANY agency pitch (creative, media, digital, PR, whatever). These questions get you right to the psychology of the Agency CEO and they tell the Adver...

In this episode of # MediaSnack WINNERS , Tom Denford is joined by Greg Stuart, CEO of MMA Global and one of the most influential figures in modern marketing. Greg has led two of the industry’s biggest trade association turnarounds—the IAB and now MMA—growing revenues, expanding global influence, and reshaping how CMOs and marketers elevate their impact. They explore the legacy-shaping initiatives...

In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies ensure they can truly track their media efforts, efficiency and effectiveness. Accountability is they argue the third pillar of the 2017 change agenda that could push media up the corporate ladder, improve its reputation and cement its power as a driver of business growth. Tom and Dav...

For 15 minutes, stand in the shoes of one of the world's most influential media directors, Ron Amram who leads global media at Mars Inc. Ron is such a considered and articulate practitioner of the role of Media Director, previously with Heineken and Sprint Mobile. He is very candid about his job and some of its challenges, plus he shares how the Mars company positions media in driving company grow...

On this week’s #MediaSnack David is joined by ID Comms Clients Services Director Carly Bedford to look at the way media is changing. The big news of the week is that Danish AI media agency Blackwood 7 is coming to London and partnering with the7starts, another independent media agency with a good reputation. Blackwood 7 was launched in Denmark in 2013, and now successfully operates in Germany and...

My guest for this episode is Marla Skiko, Global Head of Media at Ford. "The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story" This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agen...

Never miss your #MediaSnack - subscribe for updates every Friday On this week's #MediaSnack we look at the sudden wave of CEOs departing UK media agencies, 4 big names in one week left their respective media leadership positions. All 4 of the stories seemed to be exclusives to the team at Campaign, links below. What's causing this rush to depart/escape/fire [delete as appropriate]? There may be so...

#MediaSnack Ep. 135: The DoJ Subpoenas US Media Agencies by ID Comms