#MediaSnack

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads Institute Find out: - What is Nandini's experience in the industry and what is she most proud of professionally? - What she sees are t...

231 views  Streamed live on Mar 25, 2022  In this episode of #MediaSnack , we are giving away our most valuable secrets yet again. This is a BIG one, something we share with CMOs frequently. We will be giving you the 4 important questions in ANY agency pitch (creative, media, digital, PR, whatever). These questions get you right to the psychology of the Agency CEO and they tell the Adver...

In this episode of # MediaSnack WINNERS , Tom Denford is joined by Greg Stuart, CEO of MMA Global and one of the most influential figures in modern marketing. Greg has led two of the industry’s biggest trade association turnarounds—the IAB and now MMA—growing revenues, expanding global influence, and reshaping how CMOs and marketers elevate their impact. They explore the legacy-shaping initiatives...

In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies ensure they can truly track their media efforts, efficiency and effectiveness. Accountability is they argue the third pillar of the 2017 change agenda that could push media up the corporate ladder, improve its reputation and cement its power as a driver of business growth. Tom and Dav...

For 15 minutes, stand in the shoes of one of the world's most influential media directors, Ron Amram who leads global media at Mars Inc. Ron is such a considered and articulate practitioner of the role of Media Director, previously with Heineken and Sprint Mobile. He is very candid about his job and some of its challenges, plus he shares how the Mars company positions media in driving company grow...

On this week’s #MediaSnack David is joined by ID Comms Clients Services Director Carly Bedford to look at the way media is changing. The big news of the week is that Danish AI media agency Blackwood 7 is coming to London and partnering with the7starts, another independent media agency with a good reputation. Blackwood 7 was launched in Denmark in 2013, and now successfully operates in Germany and...

My guest for this episode is Marla Skiko, Global Head of Media at Ford. "The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story" This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agen...

Never miss your #MediaSnack - subscribe for updates every Friday On this week's #MediaSnack we look at the sudden wave of CEOs departing UK media agencies, 4 big names in one week left their respective media leadership positions. All 4 of the stories seemed to be exclusives to the team at Campaign, links below. What's causing this rush to depart/escape/fire [delete as appropriate]? There may be so...

#MediaSnack Ep. 135: The DoJ Subpoenas US Media Agencies by ID Comms