Maven Marketing with Brandon Welch

Send us Fan Mail AI is changing the way people search—and trust. If you’re still treating SEO like it’s 2015, you’re already invisible. In this episode, Brandon and Caleb break down the 9 essential moves to make now if you want your business to rank on ChatGPT, Google’s AI overviews, and wherever tomorrow’s customers are looking. This isn’t just about code and keywords. It’s about building trust a...

Send us Fan Mail Win the Sale Before the Sale Everyone says you’ve got to get in front of the decision maker. But what if the real secret is winning over the person standing between you and them? In this episode, Brandon and Caleb introduce the Inside Champion —the receptionist, the spouse, the kid, or even the family dog—who has more influence on the buying decision than you think.  They share re...

Send us Fan Mail CPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them. In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the most misunderstood metrics in all of advertising: CPM, or Cost Per Thousand (impressions). The “M” is from the Latin word “Mille” meaning thousand. M...

Send us Fan Mail Thinking about rebuilding your website? Hit pause. In this episode, Brandon and Caleb walk through the 11 critical things every business owner needs to know before hiring a developer or starting a redesign.  With over 300 websites under their belt, they’ve seen it all—from high-dollar sites that generate no leads to developers who build beautiful platforms you can’t even edit. The...

Send us Fan Mail What if the secret to faster revenue growth isn’t a new ad platform or sales funnel… but a coffee break, a chant, or even a moss ball? In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down how rituals and rhythms—those often-overlooked cultural habits—can transform your team’s energy, identity, and yes, even your profit margins. You’ll learn: Why...

Send us Fan Mail What if the biggest waste in your ad budget isn’t the media, the message, or the targeting… but the way your team answers the phone?   In this punchy Maven Marketing episode, Brandon Welch and Caleb Agee break down how poor phone etiquette quietly drains your advertising dollars—and exactly what to do about it. Inside this episode: Why a missed call is often a $200 mistake 10+ pho...

Send us Fan Mail Feeling stuck in your business? Not sure if your marketing is working? This episode is for you. In this encouragement-packed Maven Marketing Podcast, Brandon Welch and Caleb Agee deliver a reminder every entrepreneur needs to hear: keep showing up. It’s not about being flashy. It’s not about hacking the algorithm. The businesses that win are the ones that outlast, out-serve, and o...

Send us Fan Mail It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?" Today, Brandon and Caleb are going to show you the science and psychology behind what&ap...

Send us Fan Mail Search Ain’t the Strategy If you’re paying $300 for a lead while your competitor pays $73, it might not be your Google guy’s fault. This week, Brandon and Caleb unpack why some businesses win big on search—and why others stay stuck spinning their wheels. Spoiler: it has nothing to do with keywords and everything to do with timing. They dive into real campaign data from two similar...

Send us Fan Mail Fill One Glass at a Time Ten mugs.  Two cups of coffee.  What do you do? This short but punchy episode delivers a needed reminder for entrepreneurs with too many ideas, too many marketing channels, and too little return: stop pouring a little everywhere. Pour fully, deeply, and well—one cup at a time. Brandon and Caleb share the hard-won lesson that helped them and their clients s...

Send us Fan Mail Don’t Advertise to Goldfish Most ads don’t fail because the budget’s too small.  They fail because they’re too boring. This week, Brandon and Caleb tackle the real cost of predictability in advertising—and share the offbeat but powerful tactic that’s helped them write campaigns that people actually remember: random entry. It starts with a sentence you didn’t write (maybe from the...

Send us Fan Mail There are no more unique value propositions. You could invent the next big thing and you’ll have someone trying to do what you do in no time. So how do you differentiate your brand? You connect it to something bigger. Yes, it starts with the world you’re trying to create for your customers through amazing products and services. But it’s expanded when you use your platform to shine...

Send us Fan Mail We can get distracted by all the activities and actions associated with marketing. Still, when it comes down to it, there are only 3 things that marketing can do to attract customers. On this episode of Maven Monday, Brandon and Caleb will help you shed all of the complexity and assess what result you can really expect from your marketing. Are you trying to bring people to your ca...

Send us Fan Mail Super Bowl Ads Mentioned In This Episode Hex Clad - https://youtu.be/KIShJGu1ISc?si=VsOEngKtD-A3DaMP Stella Artois - https://youtu.be/HwqLPn3P4LE?si=5UQMigTt8XZmi-M0 Go Daddy - https://youtu.be/HwqLPn3P4LE?si=BdIdKy2t5OG3QH-K Hagen Daus - https://youtu.be/TTppVzG8gpU?si=AO-aFhbhAsGHdg9X Insta Cart - https://youtu.be/oChwQrAJm5g?si=3JZ2OHguUZv1ByOt Pfizer - https://youtu.be/tdEl_Ig...

Send us Fan Mail You’re busy. As a small business marketer, you’ve got so many hats stacked on your head that you’ve gotta duck every time you walk through a doorway. Get this approved. Design that. Put out a fire over there. Today, Caleb & Kyle are going to help you breathe just a bit easier! On this episode of Maven Monday, we’re going to share three practices that will make you a more produ...

Send us Fan Mail Tired of guessing your marketing budget? Wondering if 5%, 10%, or 20% is the “right” number? This week on the Maven Marketing Podcast, Brandon and Caleb break down two proven ways to calculate your budget—without wasting a dollar. You’ll learn how to align your spend with your revenue goals and how to work backward from your customer acquisition needs. Plus: Marketing budget bench...

Send us Fan Mail 15 Sales Stats That Will Make You Sharper Than 97% of Your Competitors Cold calling is brutal. Sales are slower. Buyers are harder to reach.  But—if you know where to aim—your chances of winning skyrocket. In this episode, Brandon and Caleb unpack 15 real-world sales stats that will instantly sharpen how you approach prospects. From follow-ups to tone of voice to timing your outre...

Send us Fan Mail Marketing plans don’t have to be complex. Just consistent. In this episode, Brandon and Caleb break down the real marketing budgets of three fast-growing companies—one legal, one medical, one home improvement—and reveal the simple strategies behind their multi-million-dollar growth. If you’ve ever wondered: How much should I actually spend on marketing? Where should that money go?...

Send us Fan Mail You didn’t hire a team so you could keep doing everything yourself. This week, Brandon sits down with emotional intelligence expert Alex Swire-Clark to unpack why so many leaders stay stuck—and how to finally let go without losing control. If you’re micromanaging, second-guessing, or just plain tired, this one’s for you. You’ll learn: Why most hiring problems start before the inte...

Send us Fan Mail You can’t build a better business without better thinking. In this final episode of the year, Brandon and Caleb bring you the 25 biggest marketing takeaways for 2025 —a rapid-fire highlight reel of the year’s most actionable advice for entrepreneurs and marketers. If you’re ready to start strong, grow with confidence, and eliminate wasted dollars in your advertising, this episode...

Send us Fan Mail FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video P...

Send us Fan Mail Don’t write a single ad until you’ve done this. In Part 2 of our 2025 Marketing Plan series, Brandon and Caleb reveal the messaging framework that drives clear, confident campaigns—and eliminates waste. Before you talk to a web designer, media rep, or agency, you need answers to four critical questions about your customer’s needs, pains, hopes, and fears. This episode shows you ho...

Send us Fan Mail Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven Do you have a marketing problem you'd like us to help solve? Send it to...

Send us Fan Mail What if we stopped asking our customers to buy for a moment and did something radically generous for them? Not just a free t-shirt or a bumper sticker with your logo on it... I'm talking about something of actual value, something that they could take to the pawn shop. Today, we're talking about how to do that for your customer in a meaningful way. But there's a catc...

Send us Fan Mail B2B marketing doesn’t mean boring-to-boring. This week on the Maven Marketing Podcast, Brandon and Caleb answer real questions from a B2B media rep on how to sell more effectively—especially when your buyers don’t all think, act, or buy the same way. If your leads ghost after a great first meeting... If your website only speaks to half your audience… If you’re afraid to say your p...