Maven Marketing with Brandon Welch

Send us Fan Mail Most business owners want more leads NOW. But what if the real secret to growth isn’t found in a lead form... it’s found in the long game? In this Maven Monday, Brandon sits down with longtime friend and business owner of The Window Source of Atlanta, Tyler Smith, to unpack what happened when he stopped chasing today’s customer and started building tomorrow’s. Eighteen months late...

Send us Fan Mail You don’t need a new ad, a bigger budget, or a better system to grow. You might just need to look around the room. Because sometimes, the breakthrough your business needs doesn’t come from a strategy meeting or a marketing plan, it comes from a conversation. In this solo Maven Monday, Brandon slows things down to talk about something that costs nothing, compounds over time, and ch...

Send us Fan Mail If you’ve ever told yourself, “I’ll get healthy when work slows down,” this episode might change your timeline. In this Maven Monday, Brandon sits down with Jeremiah Dalton (investor, husband, father of three, and host of Long Island Legends) to unpack how a radical health reset transformed his energy, confidence, and profitability. We’re not handing you a fad diet or a hero monta...

Send us Fan Mail Sales isn’t the problem. Focus is. If your sales team is following the process but still missing the mark, this episode will hit home. Brandon sits down with sales coach Ian Nix to uncover why most salespeople lose deals, and how to fix it without becoming “that” pushy salesperson. They unpack three quiet killers of sales performance that cost businesses thousands every month and...

Send us Fan Mail If your ads are running, your SEO guy is paid, and your phone still isn’t ringing — this one’s for you. Brandon and Caleb break down the five biggest reasons businesses disappear from Google and how the rules of search have quietly changed. From AI Overviews to Local Service Ads, Google Maps, and organic SEO, this episode reveals where your marketing dollars are leaking and how to...

Send us Fan Mail Are YouTube ads finally better than TV for building a local brand, or is broadcast still king when you need daily reach and real frequency? 🤔 Brandon sits down with Kyle to unpack what we’re seeing across millions in ad spend: CPMs, skip rates, watch time, and the one factor that keeps TV (often) ahead for “tomorrow marketing.”  We also cover when YouTube does win—and how to plug...

Send us Fan Mail Radio advertising: dead relic of the past, or secret weapon hiding in plain sight? We tested the hype, the hate, and the hard numbers, without picking a side. This episode dives into what most marketers miss about audio, how to tell if your brand should even touch radio, and the one buying mistake that quietly kills campaigns. In this episode: The media metric that can flip your b...

Send us Fan Mail Most businesses think they have a “sales process.” Spoiler: they don’t.  And it’s costing them thousands in wasted ad spend and lost customers. In this episode, Brandon and Caleb dig into the real reason leads slip through the cracks and what you can do—without spending a single extra dollar—to plug the leaks.  What you’ll hear: The common mistakes almost every business makes Why...

Send us Fan Mail Is it fall? Is it summer? Doesn’t matter, planning season is here, and the shiny objects are coming (AI, OTT, YouTube).  Brandon & Caleb zoom out and lock you into the three pillars that never change—so your plan works no matter which media fad shows up. The framework: Strategy → Message → Media (in that order, always) Build each for three customer types: Today, Tomorrow, Yest...

Send us Fan Mail Don’t Stop Telling Your Story (Yes, Cracker Barrel just proved it) Scrambled or over-medium—either way, today we’re serving a simple truth most brands forget: you don’t need a new story… you need to keep telling the one that made you worth listening to in the first place. Brandon & Caleb use the Cracker Barrel logo saga as a jumping-off point to show how repetition + relevance...

Send us Fan Mail CPC, CPL, CTR, CPM… confused yet? You’re not alone.  Most business owners are tired of data nerds throwing around acronyms that don’t actually explain if their ads are making money. In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are profitable.  No fluff. No buzzwords. Just the...

Send us Fan Mail Most ads get ignored. Some get tolerated. But a rare few… actually get fan mail. In this episode, Brandon and Carter break down the science (and art) of creating ads that don’t just grab attention but stick in people’s memories.  From jingles that make strangers sing in the grocery line to characters so beloved they become local icons, this is a behind-the-scenes look at campaigns...

Send us Fan Mail When the Market Feels Like It’s on Summer Vacation It’s August. The sun’s hot, the kids are back in school, and your customers… well, they’re acting like they’ve all disappeared to the lake. Every year, we get the same call from a business owner: “The phones are quiet. Sales feel slow. Is something wrong with my marketing?” In this episode, we pull back the curtain on why August (...

Send us Fan Mail You’re Not Hiring a Marketer, You’re Hiring a Mindset You’re not just looking for someone to run your ads—you’re trusting someone to help grow your business. Big difference. In this episode, we unpack the three things that actually matter when choosing a marketer: curiosity, empathy, and business sense .  Not who talks the loudest in the pitch meeting. Not who has the fanciest sli...

Send us Fan Mail If you’ve ever wondered whether you’re emailing your customers too much—or not enough—this episode is for you. Brandon and Caleb break down the strategy (not just the tactics) behind email marketing that actually works.  With real benchmarks, proven ROI stats, and examples from businesses just like yours, you’ll walk away knowing exactly how often to send, what to say, and how to...

Send us Fan Mail The Million-Dollar Growth Hiding in Your Business Not every breakthrough requires more marketing. Sometimes, your next big revenue leap is already in your building—or your truck. In this episode, Brandon and Caleb break down a real client case study where a small profit center became a million-dollar growth engine… with zero added ad spend. How? By asking the right questions and u...

Send us Fan Mail A Two-Word Trick That Fixes 80% of Bad Advertising Nielsen estimates 60% of ads fail to make an impact. We’ve found it’s closer to 80%. Why? Most ads talk about the company—not the customer. In this short but powerful episode, Brandon and Caleb reveal the “which means” trick—two words that instantly shift your message from features to benefits, from what you do to why it matters t...

Send us Fan Mail With Caleb out and Independence Day in the air, Brandon gets personal.  In this solo episode, he shares a heartfelt encouragement to every entrepreneur who has felt the weight of leadership, the pressure of noise, or the slow drift away from joy in the business they once loved building. Drawing from the wisdom of Viktor Frankl and Ray Dalio, and the quiet confidence of Jesus himse...

Send us Fan Mail Every ambitious entrepreneur hits a moment where expansion seems like the next logical step—open a second location, add a new market, or chase the high of builder mode.  But before you double your overhead and divide your attention, ask yourself: is it really time? In this episode of the Maven Marketing Podcast, Brandon and Caleb walk through the 5 essential filters every business...

Send us Fan Mail If your team meetings feel like a waste of time—or worse, a beatdown session—it’s not your team. It’s your format. In this episode, Brandon and Caleb break down the exact 7-step structure they’ve used every single week for over a decade to build culture, boost morale, and create record-breaking results inside Frank & Maven. You’ll walk away with a full playbook for meetings th...

Send us Fan Mail Yes, you can charge more. And yes—they can love you for it. In this episode, Brandon and Caleb unpack the real reason people are willing to pay premium prices—and why it has nothing to do with fancy features, clever promotions, or better targeting. When your brand stands for something bigger , price becomes irrelevant. This episode shows you how to get there. Inside, you’ll learn:...

Send us Fan Mail The Fatal Flaw in Most Advertising (and How to Fix It) You’ve heard it. Maybe even said it: “We just need to educate the public.” It sounds noble. But it’s one of the most expensive myths in marketing. In this episode, Brandon and Caleb dismantle the “educate to convert” trap—and show you what actually moves the needle in your messaging. If your ads feel smart but still aren'...

Send us Fan Mail S hould You Change Your Ad Schedule? Read This First. You're finally running ads that work. But now what? In this episode, Brandon and Caleb dig into one of the most common—and costly—questions growing businesses ask: “When should I switch up my TV or radio schedule?” If you're using traditional media to build long-term brand equity, this episode will help you stay strat...

Send us Fan Mail 100 Lessons, 2 Years, and One Very Big Thank You After two years and 100+ episodes of answering real-life marketing questions, Brandon and Caleb reflect on the most meaningful, costly, and rewarding lessons learned along the way. From missed hires to million-dollar wins, they pull back the curtain on what has actually worked—for clients, for themselves, and for the businesses they...

Send us Fan Mail 100 Episodes In: What We've Learned, What We're Launching, and Why We’re Still Showing Up It’s our centennial episode. 100 weeks of eliminating waste, sharing real results, and cheering on the big dreamers. In this special installment, Brandon and Caleb reflect on the journey so far—what's worked, what’s failed, and what’s made it worth it.  They also pull back the...