Maven Marketing with Brandon Welch

Send us Fan Mail Most TV ads fail before the customer ever hears the message. Not because the business is bad. Not because TV “doesn’t work.” But because modern audiences are distracted, multitasking, scrolling, cooking dinner, or barely paying attention at all. In this episode, Brandon breaks down two simple tests that can completely change the effectiveness of your broadcast advertising and help...

Send us Fan Mail Big results rarely happen in a single moment. They’re earned long before anyone notices. In this episode, Brandon and Caleb unpack a story that sounds almost unbelievable at first: a local business generating massive demand in just one day. But instead of pointing to a shortcut or a lucky break, they walk through what was happening behind the scenes long before that moment ever ar...

Send us Fan Mail Most business owners are looking for the wrong signals. They watch for obvious wins… wait for clear feedback… and assume silence means nothing is happening. But what if that’s exactly backwards? In this episode, Brandon and Caleb challenge one of the biggest misconceptions in advertising, and share a perspective that might make you rethink what “working” actually looks like. If yo...

Send us Fan Mail If you’ve ever looked at your calendar and thought, “I don’t want to deal with that client today…” this conversation is for you. Not all growth feels the same. Some customers energize your team, strengthen your culture, and make the work better. Others… just aren’t quite the right fit. In this episode, Brandon and Caleb explore a simple but powerful idea: who you work with shapes...

Send us Fan Mail If your ads feel stale… It’s easy to assume people are just ignoring you. So you switch it up. New creative. New message. New campaign. But what if the problem isn’t your ad… it’s when you’re changing it? In this Maven Monday episode, Brandon and Caleb break down one of the most misunderstood questions in marketing: how often should you actually change your ads? And more important...

Send us Fan Mail What if you asked your kids how you’re doing… and actually listened? In this special Maven Monday episode, Brandon sits down with his most honest critic (and most important audience) for a conversation that has nothing to do with marketing and everything to do with what actually matters. Because behind every growing business, every late night, and every big goal… there are people...

Send us Fan Mail You post the job. The applications come in. But the people raising their hands just don’t feel like the right fit. If you’ve ever wondered why the talent you’re attracting doesn’t match the company you’re trying to build, this episode will challenge the way you think about recruiting. In this Maven Monday conversation, Caleb looks at hiring through a different lens—one that most b...

Send us Fan Mail They rarely show up looking like distractions. They don’t wave a red flag or present themselves as a problem. Instead, they show up looking sharp (like a new opportunity, a new platform, a new strategy, or a new partnership). And the truth is… most of them aren’t bad ideas. They’re just not the thing that actually moves your business forward. In this Maven Monday episode, Caleb Ag...

Send us Fan Mail AI is here. It’s embedded in your workflow. But it might be sabotaging your voice. In today’s fast-paced digital landscape, authenticity isn’t optional — it’s everything. Whether you're a business owner navigating rapid growth or a leader communicating in moments that matter, the words you use directly impact your credibility, influence, and trust. On this episode of the Mave...

Send us Fan Mail If you’ve ever looked at your revenue and wondered how much slipped through the cracks after that first call, this episode is for you. In this Maven Monday conversation, Brandon tackles one of the most expensive blind spots in small business: inconsistent follow-up. Because most salespeople don’t struggle with skill, they struggle with identity, confidence, and clarity. Why does f...

Send us Fan Mail When did your work stop feeling like play? In this solo Maven Monday episode, Brandon revisits a quote that has shaped the way he thinks about business, leadership, and life. This one's about remembering why you started, and what the big dream actually is. In seasons of stress, growth, and uncertainty, it’s easy to slip into maintenance mode. To become reactive. To grind with...

Send us Fan Mail You’ve been giving the best of you away all day. To clients, problems, deadlines, and the grind of building something meaningful. But what happens when you walk through the front door? In this short Maven Monday episode, Brandon shares a simple habit called “Drive Around the Block” A practical reset that helps small business owners create work-life balance, separate stress from ho...

Send us Fan Mail Most businesses are shouting at the wrong people. In this solo Maven Monday episode, Brandon breaks down the most overlooked customer in your entire market. The one who isn’t ready yet… but absolutely will be. If your industry has a long buying cycle (think home services, healthcare, legal, or high-ticket purchases), this episode will challenge how you think about advertising, tim...

Send us Fan Mail If advertising has started to feel frustrating, expensive, or harder than it should be, this episode is your reset. In this Maven Monday conversation, Brandon Welch takes marketing back to the basics that actually drive growth: becoming known, liked, and trusted in your market. Not trends. Not hacks. Not chasing the next platform. Just the fundamentals that make people think of yo...

Send us Fan Mail Most businesses think branding is vague, expensive, and impossible to measure. It’s not. In this Maven Monday episode, Brandon and Caleb break down what brand strength actually looks like in the real world, and how to see it clearly inside your own data.  They walk through the three Google Analytics metrics that reveal whether your business is becoming the one people think of firs...

Send us Fan Mail If your ads feel stale, you’re probably tempted to blow everything up. New year. New platforms. New formats. New creative. New… something. But in this Maven Monday episode, Brandon and Caleb push back on the most expensive marketing instinct there is: changing just to feel like you’re doing  They unpack how action bias tricks business owners into bad switches, and why the best adv...

Send us Fan Mail Every January starts the same way. Motivation is high, everyone’s announcing goals and convinced they’ve cracked it this time. And then… real life shows up. In this Maven Monday episode, Caleb Agee breaks down why most New Year’s resolutions fail, and shares a simple framework that actually survives February, March, and the chaos of everyday life. This isn't some "new ye...

Send us Fan Mail What if the most powerful marketing tactic you’ll use this year has nothing to do with ads, funnels, or budgets? In this Maven Monday, Brandon Welch and Caleb revisit a 90-year-old insight from Dale Carnegie that still outperforms most modern marketing tactics... and almost everyone overlooks it. This episode isn’t about scripts, hacks, or manipulation. It’s about attention, respe...

Send us Fan Mail Most businesses will waste money in 2026. Here’s how not to be one of them. In this Maven Monday, Brandon Welch and Caleb strip marketing back to what actually works after years of chaos and shiny objects. This episode isn’t about trends, hacks, or predictions. It’s about the foundational decisions that separate businesses that grow steadily from those that constantly feel behind....

Send us Fan Mail 2026 is shaping up to be the year things finally settle, but that doesn’t mean marketing gets easier. In this Maven Monday episode, Brandon and Caleb break down what they’re seeing on the front lines of annual planning season and why the way you build your 2026 marketing plan matters more than ever. Costs are higher, customers are more selective, and attention is harder to earn—bu...

Send us Fan Mail End-of-year chaos isn’t just exhausting; it exposes every crack in your business. In this solo Maven Monday, Caleb steps into the host chair to talk about the one thing most leaders overlook when the pressure rises: how to actually lead your team through it without losing their hearts, focus, or sanity. If the holidays, deadlines, PTO gaps, and Q4 expectations have your organizati...

Send us Fan Mail Getting 5-star reviews shouldn’t feel awkward, desperate, or hit-or-miss. And yet… for most service businesses, it is. In this Maven Monday, Brandon brings Kyle DeVries back to unpack a simple shift that turned one client’s stale review flow into a wave of fresh 5-stars — without begging, bribing, or hoping technicians “remember to ask.” We’re talking small tweaks that create big...

Send us Fan Mail What’s Your Gratitude Budget? (Most Businesses Don’t Have One) This Maven Monday, Brandon asks a question most business owners have never considered — and it might change how you grow in 2026: What if the most profitable move in your business has nothing to do with advertising… and everything to do with something you already have? In a week when everyone else is thinking about gra...

Send us Fan Mail Short-form video isn’t just for influencers anymore. If you run a service-based business, ignoring it might be the most expensive mistake you make in 2026. In this Maven Monday, Brandon and Caleb break down a surprising shift that’s quietly reshaping how real customers search, choose, and trust local businesses. This isn’t about trends, dances, or overnight fame. It’s about a simp...

Send us Fan Mail If your business feels heavy lately (more stress, less spark) this episode might be the reset you need. Brandon and Caleb are back together for a Maven Monday conversation on restoring joy to your business and rebuilding the energy that made you start it in the first place. They share three practical moves any leader can make to shift the atmosphere, re-engage their people, and bu...