Maven Marketing with Brandon Welch

Send us Fan Mail Do your customers make decisions with their heads or with their hearts?  Emotion and logic?  Are they Thinkers or Feelers?  Today, Brandon and Caleb will show you how to sell to Thinkers and Feelers as well as how to be a better friend, spouse, and teammate. According to the Meyers-Briggs Personality Type Indicator, about half of the population are Thinkers and the other half are...

Send us Fan Mail You're selling the way you like to be sold, but is that what your customers want? 50% of the population are Extroverts.  50% of the population are Introverts.  Does your marketing and sales process account for both?  Extroverts will want to talk to think. Every thought they have comes out of their mouth as they work it out in their mind.  Introverts will think then talk. They...

Send us Fan Mail Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ 00:00 Intro 02:07...

Send us Fan Mail Your mind is your ultimate source of freedom, so long as you don’t let someone else control it. Your body is your most powerful of all tools, so long as you don’t neglect and poison it.  Your words are the most effective of all weapons, so long as you use them wisely.  I’ll bet that you’ve already decided what you will do next Tuesday, no matter what. But have you decided what you...

Send us Fan Mail The world is anxious. Your customers are waiting. So how do you get them to buy now ? This week on the Maven Marketing Podcast, Brandon and Kyle break down how to convert hesitant buyers by shifting your brand from “known” to “needed.” If you’ve spent years building Tomorrow Customers, this is how you cash in. If your sales are stalling and your pipeline is frozen... If your best...

Send us Fan Mail We all want to be in the first position on Google. Google Guaranteed, aka Google Local Service Ads, promises service companies top visibility. But like all things Google, there are always “new improvements,” that change the game. Google’s latest changes to LSAs have everyone wondering:  - Is this just becoming another “shiny object" to lure more money away from you?  - Is the...

Send us Fan Mail Can you grow your business with just social media posts? This week on the Maven Marketing Podcast, Brandon and Caleb unpack the true value of organic social media—and whether it can actually replace paid advertising in your strategy. If you’re wondering whether to invest in a social media person or just boost your best posts… If you’ve been told free content is enough to build a b...

Send us Fan Mail Random acts of marketing are rampant in small business advertising! An effective campaign informs every message your brand shares, it adds to the experience bucket in your customer’s mind, and, if it’s made well, it makes people excited to see what comes next. Two of the biggest wasters of marketing dollars are: Not having a business objective-driven STRATEGY Starting fresh with a...

Send us Fan Mail In 1786 William Taylor opened his office in London, which is considered to be the first Marketing Agency. Then, a few dozen years later, V.B. Palmer started operating as the first Agency of Record—purchasing newspaper advertisements on behalf of his clients.  At its root, an Agency of Record is an agreement between a business and the agency to manage and execute on all matters rel...

Send us Fan Mail Dollar in, customer out. That's the way we like to think of marketing, isn't it? That result is certainly possible. But unless you're selling to robots, you're going to have to take a few more steps to get there. Humans have never been more "human" than they are right now;  they are longing for connection, authenticity, significance, validation, and h...

Send us Fan Mail Entrepreneurs always start their journey with optimism, joy, and high expectations. But fast forward a year or two, and you'll find many treading water with bricks on their ankles, stuck just going through the motions.  What happens to the magic? What happens to the enthusiasm? How can we be happy as we carry the challenges of the world? Today's guest is a lifelong stude...

Send us Fan Mail Is your marketing machine struggling?   Are you pulling your hair out trying to figure out what you need to change for better results?   Are you contemplating a big "reset" button on the whole thing?   Hold your horses, friend. There is a better way.   In fact, there are only four factors that affect marketing performance. And once you understand them, everything gets re...

Send us Fan Mail The economy isn’t down. The mindset is. In this episode, Brandon and Caleb reveal how to keep your business growing when the rest of the world hits pause. With election season looming and buyers hesitant, the default move is to “wait and see.” But that’s not what winners do. Instead of bunkering down, you’re going to make the reason to buy bigger than the reason not to. This week,...

Send us Fan Mail You swing into your favorite coffee shop on your way to work.  The young kid at the counter is beaming with enthusiasm, working the espresso machine with one hand and smoothie blender with the other. He never loses eye contact with the next person in line and never misses a greeting to the ones walking in the door.  Impressive.  “We need more of this in America,” you think to your...

Send us Fan Mail Every single interaction with your business is leaving an impression. It’s easy to overlook the little things when you've walked past them a thousand times, but those details are what make or break the magic for your customers. In this episode, Caleb and Leslie give you practical advice on how to Secret Shop Your Business. Learn how to look at things with fresh eyes, recruit...

Send us Fan Mail Stock markets tremble, customers hesitate, and revenues soften.  But true leaders don't! If you are finding yourself in a weird business paradigm right now, congratulations; This is a huge opportunity for you to be the constant light for your team, your clients, and your community.  While the rest of the world blows with the winds of politics, economy, and social turmoil, you...

Send us Fan Mail Host: Brandon Welch Co-Host: Megan Ellis Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy #podcast #advertisingagency #advertising #traditionalmarketing #tvads #tv #radio Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandm...

Send us Fan Mail Google or Facebook? Which one actually works for lead generation—and which one is quietly draining your ad budget? This week on the Maven Marketing Podcast, Brandon and Caleb settle the score between the internet’s two biggest lead machines. With over a decade and millions spent across both platforms, they break down what’s working in 2024 and which media fits your business best....

Send us Fan Mail Most sales teams treat leads like transactions. The best treat them like lifelong relationships. This week on the Maven Marketing Podcast, Brandon is joined by award-winning sales leader Brad Pierce (OtterBox, Simplified Sales) to deliver a wake-up call for anyone depending on sales to grow their company. If your team is ghosting leads after two touches… If you’re stuck managing q...

Send us Fan Mail 5 years ago today a fresh-faced, starry-eyed, newbie walked through the doors of Frank & Maven.  I brought with me a win-em’-over attitude and a dream to step out swinging. Almost immediately, I found myself sitting face-to-face with business leaders with years of experience who knew their industry like the back of their hands. They were now looking to me for answers and I was...

Send us Fan Mail 00:00 Intro 01:56 This Customer Needs You TODAY 04:54 You're Advertising Wrong and It's Not Your Fault 07:48 How to Compete On Price, Speed, and Hassle 15:10 How to Speak to the Today Customer 16:11 Picture Your Exact, Ideal Customer 17:42 Do You Know Their Needs, Pains, Hopes, and Fears? 22:06 Make the Next Step Crystal Clear for Your Customer 24:11 Pick the Right Media...

Send us Fan Mail Keep it Short You’re going to try to make your case. You’re going to be met with a misunderstanding and twisting of your words. You’re going to try again.  You’re going to get the same result.  You’ll toss and turn… You’ll dream of the moment where you are finally heard.  But the truth is… no matter how much you toil over your words… some people just weren’t wired to receive them....

Send us Fan Mail Do you want your company to grow faster? Do you wish your team was more productive? Would you like a better ROI on your marketing? There is nothing that affects these outcomes more than the strength of your vision. When vision is weak, you attract customers and employees by accident, and your company is reduced to going through the motions. Lackluster profitability, underperformin...

Send us Fan Mail This week, you will write an email that needs to be taken seriously, a text that needs to be felt sincerely, and an advert that needs to sway your prospect into taking action. The difference in success or failure will hinge on your ability to choose the right words. Lean on a phrase that is too bland, and you'll surely be ignored. Craft one that is too creative, and you'...

Send us Fan Mail Growth is tough right now, and it's even tougher if you're selling luxury items. But, a rare few companies continue to grow at impressive rates while the rest of the world struggles to break even.  How are they doing it? Today's guest is one of those rare few, and he has a recipe for success that will surprise you, inspire you, and make you better.  Nate White is an...