Massive Agent Podcast

Send me a message This week we're talking to my mentor, Clayton Gits, the Owner of Mission Realty in Richmond, VA. This man has taught me so much about building a successful BUSINESS that doesn't need you for it to run. He and his team of 28 agents are doing $100+ million in real estate sales per year, and he personally only works 2 hours per week overseeing the business. Crazy! Clayton...

Send me a message Today we talk about what Real Estate Agents should post on social media. You'll hear specifics, with social media post ideas, and learn about the right balance of different topics to cover. Your social media posts should be well diversified like this: 30% Engagement 30% Local 20% Real Estate 20% Personal In this episode, we also finally announce that our new social media tra...

Send me a message Realtors constantly NEED new leads and new contacts being added to their database. Those real estate agents who consistently fill their database with new leads and contacts are sure to grow their business over time. But which Facebook ads work the best to get real estate leads? Sometimes the best performing real estate Facebook ad requires great timing. Some ads only work during...

Send me a message Realtors are the worst at saying No. Agents say yes to damn near everything, and are surprised that they never seem to get much done. There is power in saying No, and in doing less. This week I'll tell you about the book I'm reading called Essentialism , that teaches you how to say No more often so you can do less... but better. Realtors, who are notorious for being pul...

Send me a message Zillow finally did it. They did what they said they wouldn't do. Zillow is becoming a real estate brokerage in January 2021. On this episode, I go over the details of what Zillow announced, and what real estate agents need to know about it. This announcement is should have surprised absolutely no one. Zillow is a business and are doing what they do best... grow and dominate....

Send me a message To be successful in real estate, do you keep doing the same thing over and over forever? Or do you need to make pivots and adjustments from time to time? The correct answer is obviously, the latter. But when should you make a pivot? Which way do you pivot? Realtors everywhere have had to make pivots and adjustments to their business plans since Covid hit in February/March. But ar...

Send me a message Selling more homes by doing fewer tasks? Yep. So many Realtors spend a huge chunk of their time doing things that they could hire out for $15-$20/hr, and then they wonder why they are stuck. Real Estate agents, it's hard to grow when you haven't grown the amount of income producing activities that you do regularly. Every single Realtor should be outsourcing most of thei...

Send me a message Why are so many agents completely falling short in their listing presentations? Because the focus and objective of your presentation is all wrong! If your house is built on a weak foundation, it doesn't stand a chance. Well, that's your listing presentation when it's focused on the wrong thing. Realtors, winning listing presentations isn't rocket science. Now,...

Send me a message As a co-founder of the Industry Syndicate podcast network, I'm excited to drop this special bonus interview that Phil Treadwell and I recently did with THE Todd Duncan. The Industry Syndicate has teamed up with Todd Duncan, the creator of Sales Mastery, ahead of the first ever virtual Sales Mastery event on Sept 16-18, 2020. As you'll hear, Todd shares some incredible w...

Send me a message Are you setting goals that really don't matter to you? For example... # of homes sold. Do you really care about the number of homes sold? Or about net income? If it's net income, then why the hell is your primary goal to sell a certain amount of homes? See what I mean? Many real estate agents have the wrong primary goal. Realtors are setting goals based on what the indu...

Send me a message Peter Lorimer is one of the most interesting characters in real estate. He's been a super successful solo agent, then launched PLG Estates, a nearly 200 agent strong real estate brokerage in Los Angeles and beyond, and most recently, co-host of the NETFLIX series “Stay Here” He shared his amazing real estate success story on this week's podcast, and some of the best les...

Send me a message One of the most frustrating things about generating real estate leads online is that very few of them respond to you. The vast majority do not, and frankly, most Realtors give up before contacting the lead enough times to get them to respond. But there are some things real estate agents can do to improve their response rate of their leads. Some people have actually figured out so...

Send me a message Real estate agents, the hard truth is this... if you, as a Realtor, aren't visible online or on social media, you don't exist. If you cant be found or discovered online, you literally don't exist. And any business that can't be found or discovered just simply cannot survive, regardless if they're in real estate, or any other industry. So how then, do you...

Send me a message Video doesn't need to be hard. It doesn't need to take hours and hours to do. Realtors don't need to learn video editing software if they don't want to. Successful video marketing as a Realtor doesn't even require any extra equipment. What matters most is what you do your videos about, and doing it with genuine passion, energy, and excitement.  One of the...

Send me a message I've got to be honest, I used to be a VERY lazy Realtor. Not like sitting around all day playing video games and napping kind of lazy, but more timid and not being very aggressive. But it wasn't until I began to learn about psychology and considering the mindset of the other side of a transaction that I realized that I was LAZY! How was I lazy? In a few ways actually. I...

Send me a message Getting new leads from Facebook doesn't always have to cost money. There are actually some easy ways to get organic (aka FREE) leads from Facebook Groups. As long as you  follow the instructions and put in the effort, you can get a nice little influx of new real estate leads by dinner time! This week, I walk real estate agents through how to create a very specific, very nich...

Send me a message Judi Fox is one of the world's biggest and best LinkedIn Business Experts, and today she's teaching real estate agents how to grow their LinkedIn following FAST. You'll hear why prioritizing posting content is actually not the #1 thing Realtors should be doing on LinkedIn. Judi Fox shares some great tips to help Realtors master LinkedIn for real estate, and specifi...

Send me a message Branding is even more powerful than short term lead generation, but it takes longer to realize it. Which is why most real estate agents don't bother with branding. But as you'll hear this week, that is a huge mistake. We talk to Raquel Borras, a branding expert from True to You Branding, to learn how Realtors can utilize branding, and build a powerful, long lasting bran...

Send me a message Greg McDaniel is so comfortable being himself that he'll walk into a listing presentation wearing a t shirt, shorts, and flip flops, and walk out with a signed listing agreement. But it's what he did to get the listing appointment in the first place that we really dive into today. Greg uses a wide combination of billboards, Facebook Ads, cold calling, door knocking, vid...

Send me a message Imagine being the #1 real estate agent in the entire world. Crazy right? Well our guest this week literally is. Jeff Cohn and his real estate team in Omaha, NE were the #1 real estate team in the world at Berkshire Hathaway HomeServices in 2018, and still Top 3. Jeff believes that damn near any one of us Realtors can do what he did, as long as they follow the same path. Now Jeff...

Send me a message When most real estate agents think of "networking" they think of a bunch of professionals in a room together, with a stack of business cards, intent on nothing more than just telling everyone else what they do for work. Realtors take it a step further and they try to make sure every stranger they come across knows that they're an agent. But do those Realtors make a...

Send me a message Today, I'm going on the record so that one day, my kids and my grandkids will know where I stood, right now. Today I'm sharing my thoughts and perspective on the murder of George Floyd, the protests, the riots and destruction, and why I believe that America will be stronger and better at the other end of all of this. America is going through some very difficult times ri...

Send me a message Realtors should ask themselves one question, and then answer it honestly... are you using social media in a way that's helping your business, or hurting it? As you'll hear this week, far too many Realtors are using social media in a way that's hurting their credibility as a professional and a marketer. ********************** Looking for the best real estate and mor...

Send me a message Stress is a killer, and as Realtors and entrepreneurs, many of us don't do anything to prevent stress and anxiety. We just keep pushing and pushing, working harder and harder, until one day, the stress boils over. I'm one of those people. This week's podcast is the story of what happened to me last week, and what I learned from it. As I was just powerfully reminded...

Send me a message Regardless who you are, who you know, or who your family is... if you don't put in the work, consistently doing the right things, you don't really stand a chance of being a successful Realtor long term. Liz Vaynerchuck Novello, an agent w/ Sotheby's in New Jersey learned this lesson firsthand after becoming a Realtor in early 2018. We all overestimate how fast we&a...