Martina Flor

Martina Flor’s Open Studio

Business EN ↓ 221 episodes

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

Author

Martina Flor

Category

Business

Podcast website

www.martinaflor.com

Latest episode

Apr 15, 2026

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Episodes

121. Maximize Your Artwork's Earnings: The Power of Licensing by Martina Flor 29.11.2023

Welcome back to another episode of Open Studio with your host, Martina Flor. Today, we're unraveling the secrets to making money with your artwork without breaking a sweat. But before we dive in, let's explore a story that recently unfolded in my artistic journey. See full show notes at martinaflor.com/podcast

120. Turning Goals into Reality: My Year-Long Book Writing Saga by Martina Flor 22.11.2023

In this episode of Martina Flor's Open Studio, host Martina Flor shares a captivating journey of personal and creative growth. Reflecting on her decision to take a sabbatical and write a book, she reveals the challenges and triumphs along the way. This episode is an inspiring testament to the power of dedication and strategic planning. See full show notes at martinaflor.com/podcast

119. Mastering My Time: 3 Strategies That Transformed My Productivity – Martina Flor 15.11.2023

Welcome back to Open Studio! I'm Martina Flor, your host, and today we're diving into a critical topic, especially as we approach the year-end – getting things done. As artists and creatives, our passion often makes us want to immerse ourselves in our work day and night. However, the abundance of ideas can lead to attempting everything at once, making it challenging to see tangible progres...

118. From Procrastination to Progress – 3 Easy Steps by Martina Flor 08.11.2023

In this episode of Martina Flor's Open Studio, host Martina Flor dives into a personal journey from procrastination to progress. She explores the common struggles of procrastination and shares her transformative decision to become a renowned lettering artist. Martina provides three simple steps for aspiring lettering artists and creatives to shift from procrastination to meaningful progress. S...

117. The Goal-Setting Secret: The question you need to answer by Martina Flor 01.11.2023

In this episode of Martina Flor's Open Studio, host Martina Flor explores the importance of setting and achieving goals, especially as the year-end approaches. She delves into common challenges faced by individuals in their goal-setting journey and introduces a transformative question to help clarify aspirations. See full show notes at martinaflor.com/podcast

116. Maria Montes - Finding the Sweet Spot Between Your Passion and the Market, Defining what You Want, Thriving as an Immigrant Artist and What to Focus on as an Artist 30.10.2023

In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter. Detailed show notes: martinaflor.com/podcast

115. Mastering Your Craft: The Pro Mindset by Martina Flor 18.10.2023

In this episode of Martina Flor's Open Studio, host Martina Flor delves into the transformative journey from being an amateur to a professional in the world of lettering and creativity. She explores the mindset shift required, the importance of treating every project professionally, and practical strategies for success. See entire shownotes at martinaflor.com/podcast

114. Confidence Hacks for Creatives by Martina Flor 11.10.2023

Welcome to another inspiring episode of Martina Flor's Open Studio! In this edition, we're delving into a topic that resonates with every creative: "Building Confidence as an Artist." Host Martina Flor takes you on a journey to explore the importance of confidence and provides actionable steps to boost your artistic self-assurance. See full show notes at ➡️ https://www.martinaflo...

113. Strategies for Standing Out - Martina Flor Open Studio 04.10.2023

Welcome to Season 5 of Martina Flor's Open Studio! This season, we're addressing key questions from the lettering artist and creative community. Join us for discussions on building an impressive portfolio, breaking into the professional world of lettering, and more. See full show notes at ➡️ https://www.martinaflor.com/podcast Join my upcoming Lettering Masterclass ➡️ https://www.martinafl...

112. Season Finale! Best Moments of Martina Flor's Open Studio season 4 02.08.2023

Thank you for watching and listening to this podcast, you are the motor that keeps Open Studio alive! Subscribe and leave us a review to help us keeping doing this and more for you. Have a great summer and see you on season 5! See full shownotes at https://www.martinaflor.com/podcast Download Lettering DNA PDF here: https://www.martinaflor.com/letteringdna

111. How To Build Momentum by Martina Flor 19.07.2023

You know that amazing feeling when you're in the zone, riding the wave of momentum? It's the ultimate catalyst for achieving your goals and making things happen. But how do you discover it and maintain it, especially when life throws obstacles your way? Get ready, because in this episode, I'll unveil practical and powerful techniques to unlock the unstoppable force of momentum.

110. 5 Essentials Pillars for Mastering Your Craft - Martina Flor 12.07.2023

Imagine others in awe, asking, "How do you do it?" Picture creating work you’re really proud of. Mastering a craft isn't exclusive to the naturally gifted—it's within your reach as well. In this episode, uncover the 5 essential pillars to thrive with your art and become the master of any craft. Get ready to unleash your creative potential. See full show notes at ➡️ https://www.ma...

109. How To Plan For A Productive Creative Summer (Winter) - Martina Flor 05.07.2023

Half the year is gone, but the opportunities for creative and business growth are still abundant! Whether you're entering  the summer season or embracing the winter chill, join me as I reveal my three steps to planning for a productive creative season. Tune in and and make the most of the time ahead! See full show notes at ➡️ https://www.martinaflor.com/podcast Download Lettering DNA PDF here...

108. Expert Tips for Building Your Portfolio - Martina Flor 28.06.2023

In this solo episode I touch on getting better at your craft and strategies to find the time to produce work and build a portfolio. Doing great work has always been at the core of my career as an artist, and I’ve seen that happening repeatedly with many of the artists I interview on this podcast. I advocate for this approach with my students, the members of my coaching program, and with every assi...

107. Transforming Artists' Careers: The Truth About My Group Business Coaching Program for Lettering Artists & Illustrators 21.06.2023

Sign up for Leap Now here ➡️ https://www.maketheleapnow.com In this episode we dive deep into the success stories of the three of them who are also alumni from my business group coaching program, Leap Now, designed exclusively for lettering artists and illustrators. If you’re wondering, what is in this episode for me?. Well, I believe that it can give you tons of clarity around how coaching and su...

106. Is the Lettering & Illustration Market Oversaturated? - Martina Flor 14.06.2023

Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop Breaking news: The lettering and illustration market is NOT oversaturated! 📣 In this episode, I'm going to show you the four key factors you need to embrace to find your unique place and thrive with your work. Sign up for my upcoming series o...

105. How To Shape Your Success Mindset - Martina Flor 07.06.2023

Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop What is the one thing that has the power to elevate you or bring you down? The factor that can determine your success or failure? The element that sets apart those who achieve great things from those who struggle to make progress? Yes, I'm tal...

104. Survey Results Are Here! Find Out How Commercial Artists Are Making An Income - Martina Flor 31.05.2023

SEE THE SURVEY RESULTS 👉🏼 https://www.martinaflor.com/survey-results Wondering how to make an income with your creative skills? Curious about how much other commercial artists are charging for editorial, publishing, advertising and packaging assignments? Get ready because today I’ll share with you the results of the survey on the business of lettering and illustration, and the insights are eye o...

103. Unveiling My Income Streams and the Rates I Charge for Projects 23.05.2023

TAKE THE SURVEY 👉🏼 https://www.martinaflor.com/survey Prepare yourselves to get the inside scoop on what a real working lettering artist makes for an income. If you've ever wondered about the nitty-gritty details of income streams in this biz, you're in for a treat. I'm about to spill the beans on all the different ways I make money and share how much I charge for different projects....

102. How to monetize your skills (income streams) - Martina Flor 17.05.2023

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com . We are opening registration soon! You don’t need clients to make a living with your art! In this episode I’m going to get your creative juices flowing around the myriad of things you could be doing to monetize your work. Mark your calendar and...

101. How to Build a Career as a Lettering Artist or Illustrator – Martina Flor 10.05.2023

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com . We are opening registration soon! Today we will be speaking about how to build a career as a lettering artist or illustrator. This is the first episode of a series that is coming in anticipation to my group business coaching program for letteri...

100. Jessica Hische - Finding Your Style, Getting Client Assignments, Going Viral vs Growing Steadily, Following Your Passion & Parenting 03.05.2023

Today I’m celebrating the episode number 100 🤩 of this podcast by having a conversation with Jessica Hische. Jessica is a lettering artist and ​New York Times Best-selling ​author​ based in Oakland, California​. ​She specializes in typographical work for logos, film, books, and other commercial applications. ​​Her clients ​include Wes Anderson, The United States Postal Service​​, ​Target, Hallmar...

99. Martina Flor - 5 Steps To Landing Paid Assignments 18.04.2023

In past episodes we have been speaking about ways to build your portfolio. I even shared a checklist which you that you can still download on ➡️ https://www.martinaflor.com/portfoliochecklist In this episode we are going to: 👉🏼 Look into the 5 steps you need to take to land your first paid assignments. 👉🏼 Tear down the myth of if you build it paid assignments will just come. 👉🏼 Share a way t...

98. Martina Flor - Checklist for an Outstanding Portfolio 11.04.2023

Download the full Portfolio Checklist ebook ➡️ https://www.martinaflor.com/portfoliochecklist If you're struggling to figure out what your portfolio should include, this episode is for you, because I’m going to cut straight to the chase and provide you with a checklist of the things your website should have to attract the right clients—and close the deal! See full show notes at ➡️ https://www....

97. Martina Flor - Lessons Learned From Launching My New Website 04.04.2023

In the previous episode, we discussed why the websites don't work and how to avoid the pitfalls. Go check it out, is episode number 95. Now, last week, I relaunched my own website and I’d like to share with you some of the things I’ve learned so that you can use them in your own website. See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️...

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