Martina Flor’s Open Studio

In this podcast episode, Martina interviews Snooze One, a lettering artist and content creator known for his experimental approach to letterforms. They discuss his journey into the world of lettering, from early influences in graffiti to developing a multidisciplinary practice that blends calligraphy, design, and digital content. Snooze One shares insights into his creative process, his focus on d...

Join The Lettering Seminar 3.0: https://www.theletteringseminar.comIn this video, I share how I realized that getting good at lettering isn’t enough to turn it into paid work—you need to understand how to apply it strategically. I walk through my journey from focusing purely on the craft to using lettering in real projects, and explain how opportunities grow in layers—from client work, to licensin...

✨ Registrations for The Lettering Seminar 2026 are OPEN, enroll now at https://www.theletteringseminar.comIn this episode, I share a clear roadmap for learning lettering design, especially if you’ve ever felt stuck or unsure about your progress. Drawing from my own journey and years of teaching thousands of designers, I break down the key stages—from understanding fundamentals and developing your...

🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclassWhat does it really take to build a career in lettering design? In this video, I share the real journey most lettering designers go through—from that first spark of curiosity to becoming a professional (and even a leader) in the field. I walk you through the key stages I’ve observed over the year...

🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclass In this episode of Open Studio, I share why craft matters more than ever in the age of AI. As tools make creation faster, I explain why the real value lies in how we refine and make decisions. Using lettering as an example, I show how developing a sharp eye for detail and structure helps you cre...

🎨 Join my upcoming FREE workshop series, The Lettering Roadmap: https://www.martinaflor.com/masterclass In this episode of Open Studio, Jessica Molina shares how she built a sustainable creative career after transitioning from architecture to lettering and illustration. Now working with brands like Sol de Janeiro and Garnier, she talks about developing a strong creative identity, protecting her e...

James Barnard is the founder of Barnard Design Co., an award-winning logo and identity studio. With over 15 years of experience, he uses content and community to demystify branding and inspire fellow designers worldwide. In this episode, James takes us on a journey from early beginnings doodling car logos at age 11 to managing a successful studio in Australia. He shares why niche specialization in...

In this podcast episode, Martina Flor interviews Jamie Clarke, a type designer and lettering artist based in the UK. They discuss Jamie's journey into the world of type and lettering, highlighting his transition from a digital agency owner to a successful type designer. Jamie shares insights into his creative process, the importance of self-initiated projects, and how he balances different asp...

Feeling lost in the crowded world of design? More tools, more platforms, more noise—it’s easy to feel like you have to do everything to stand out. But the designers who actually get attention, clients, and opportunities aren’t doing it all—they’re doing a few things very deliberately. In this video, I break down 3 key habits that make designers stand out in 2026—without burning out or changing who...

Sign up for The Lettering Seminar waiting list 2026 here: https://www.theletteringseminar.com Download my free checklist Plan For A Kick-Ass Year 2026 here: https://www.martinaflor.com/plan For years, I planned my year like most people do, writing long lists of goals every December, but instead of feeling focused, I felt overwhelmed and never consistently reached them. Once I realized the problem...

Decorative lettering alone won’t cut it anymore. In this video, I break down five key predictions for lettering designers in 2026, the shifts I’m already seeing from clients and creative directors, what skills will matter most, what’s becoming obsolete, and exactly where to focus your energy if you want a sustainable, future-proof career.✨ Connect with me on social media🎨 Instagram ➤ / https://w...

In 2025, I didn’t work longer hours, launch more products, or take on more projects — yet it became one of my strongest business years ever. The difference wasn’t talent or effort, but a few key decisions that changed how my work reached people and how its value was perceived. In this video, I break down my biggest wins of 2025 and show you exactly how to apply the same principles to your own work...

Join us in this episode with Gustavo Ferrari, a renowned fileteador and sign painter from Buenos Aires. Gustavo shares his journey from a history student to a master of the traditional Argentine art of fileteado, discussing how this vibrant craft has shaped his life and career. We explore the cultural significance of fileteado, the challenges of maintaining tradition in a modern world, and the uni...

👉 Registrations for BIG AMPERSAND are open! Sign up here: https://www.bigampersand.com/ Registrations close on Friday November 21st.✨ Connect with me on social media🎨 Instagram ➤ / https://www.instagram.com/martinaflor/ 🎥 TikTok ➤ / https://www.tiktok.com/@martinaflorstudio 📬 Join my newsletter ➤ https://www.martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My...

Do you ever feel scared to share your work online? You’re not alone. In this video, we’ll talk about the fear of putting your creations out into the world — where it comes from, why it holds us back, and how to overcome it so you can grow as a lettering artist and designer. 🌱If you want to keep building confidence in your creative journey, visit martinaflor.com/fixIt’s packed with tools and insig...

🎁 Get my free Speaker Pitch Email Template in the comments below.🎟️ Join my U.S. Tour → New York & Los Angeles meetups — links below. When I gave my very first talk at Creative Mornings Berlin, I had no idea it would change my life. I was new to the city, didn’t know anyone, and just sent a hopeful little postcard — and that moment opened doors I didn’t even know existed. In this episode, I’m...

Join us in this episode with Mike Lowery, a New York Times bestselling illustrator known for his vibrant storytelling and unique approach to art. In this episode, Mike shares his journey from a young artist to a celebrated illustrator, discussing the pivotal role of sketchbooks in his creative process. We talked about his passion for storytelling, the challenges of bookmaking, and the importance o...

👉 Download the free Pricing Calculator here: martinaflor.com/pricingcalculator💸 Ever charged too little for your work? I once sold a logo for $500… only to see it used in a global rebrand worth millions. That mistake completely changed how I price my lettering work. In this video, I’ll show you the mindset, strategies, and tools you need to stop underselling yourself and start charging based on...

In this engaging episode, we sit down with Tuesday Bassen, a dynamic artist and entrepreneur, to explore her fascinating journey from Nebraska to Berlin. Tuesday opens up about the profound influence of her feminist grandmothers and how their legacy shaped her artistic vision. We delve into her transition from illustration to ethical fashion, discussing the challenges and triumphs of building her...

Want more support? Download my free guide Lettering Success Secrets → martinaflor.com/guide Have you ever wondered if you should quit your job to pursue your dream of becoming a full-time lettering artist? In this video, I share my real story of leaving a 9–5 graphic design job to build a career in lettering — the struggles, the breakthroughs, and the lessons I wish someone had told me before I ma...

📥 FREE GUIDE: Want 12 proven ways to make money with your lettering? Download my free guide here → martinaflor.com/guideWant to land your first lettering client—even if you have no experience? In this video, I’ll walk you step by step through how I got started, how YOU can build a portfolio without clients, how to reach out to potential projects, and even what to charge for your very first paid w...

🧭 Download the FREE Lettering Success Secrets Guide This guide is packed with the strategies I teach my students — and it's yours for free. 👉 https://www.martinaflor.com/guide Hayley Francis, the creative force behind Type Affiliated, shared her inspiring journey from a young artist to a successful lettering professional. In our conversation, Hayley opened up about her personal challenges, i...

If your lettering just doesn’t look right and you can’t figure out why, you might be making one of these 3 common mistakes. In this episode, I’ll show you exactly what they are — and how to fix them so your work looks polished, professional, and intentional. Fix these, and your lettering will instantly improve — no extra tools or years of practice needed. 📥 FREE GUIDE → Lettering Success Secrets...

Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guide Your portfolio isn’t just a gallery of pretty images — it’s your #1 tool to attract the clients you want to work with. In this video, I’ll guide you through how to build a powerful lettering portfolio that showcases your best work, tells your story, and gets you hired. We’ll cover c...

📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guideAre you dreaming of turning your lettering passion into a creative career? In this video, I’ll walk you through 5 clear signs that you’re ready to take the leap from hobbyist to professional lettering artist. Whether you’re obsessing over type, building a body of work, or getting those “Can I hire you?” messages—this mi...