Martina Flor

Martina Flor’s Open Studio

Business EN ↓ 221 episodes

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

Author

Martina Flor

Category

Business

Podcast website

www.martinaflor.com

Latest episode

Apr 15, 2026

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Episodes

145. Secrets to Success in Lettering Design - Martina Flor 02.04.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "Secrets to Success in Lettering Design". In today's episode, we introduce our once-in-a-year workshop, 'Mindset Mastery For Creatives,' aimed at helping you learn new expertise such as lettering and build a sustainable income or career with your skills. Imagine waking up every d...

144. Mindset Mastery for Creatives - Martina Flor 26.03.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "Mindset Mastery For Creatives". In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can regis...

143. How to Get Quick Cash Flow for Graphic Artists - Martina Flor 18.03.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories. In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can r...

142. The Role of Talent in Your Success - Martina Flor 12.03.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing the third episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode i'm bringing: "The Role of Talent in Your Success". This episode provides you with a free guide called “Di...

141. Turning Passion into Profit: 3 Inspiring Creative Women Stories - Martina Flor 08.03.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories. In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can r...

140. 2 Game-Changing Tactics to Accomplish Your Creative Goals - Martina Flor 05.03.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing the second episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode I give you 2 Game-Changing Tactics to Accomplish Your Creative Goals. This episode provides you with a free guide calle...

139. Powerful Advice I'd Give My Beginner Self - Martina Flor 01.03.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode i give you a Powerful Advice I'd Give My Beginner Self when i was beginning as a lettering artist. This episode provides you with a...

138. Podcast with Annie Atkins. From Graphic Design to Cinematic Artistry. 27.02.2024

In this episode of Open Studio, join me in welcoming Annie Atkins, a visionary graphic designer renowned for her work in the film industry. With credits on iconic films such as Wes Anderson’s The Grand Budapest Hotel and Steven Spielberg’s Bridge of Spies, Annie brings us behind the scenes into the captivating world of creating graphic props and set pieces for the big screen. Her recently publishe...

137. Is formal education necessary or can I succeed as a self-taught lettering artist? - Martina Flor 23.02.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the final episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is formal education necessary or can I succeed as a self-taught lettering art...

136. How do I find my unique style in lettering? - Martina Flor 20.02.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the ninth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I find my unique style in lettering, and is it essential to have one?&...

135. Podcast with Milenist from Calligraphy Masters - Martina Flor 16.02.2024

In this week's episode of Open Studio, we have the honor of hosting Milen, an innovative calligrapher and the visionary founder of Calligraphy Masters. Milenist, the creative force behind  @CalligraphyMasters  offers invaluable insights into the world of calligraphy, from its origins to its growth. Explore the secrets behind Milenist's artistic process, his path from calligraphy to foundin...

134. Is the market oversaturated with lettering artists? - Martina Flor Open Studio 13.02.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the eighth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is the market oversaturated with lettering artists, or is there room for me?...

133. How do I set pricing for my lettering services? - Martina Flor Open Studio 09.02.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the seventh episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I set pricing for my lettering services and ensure fair compensation...

132. Podcast with James Edmondson. The Art of Type Design, Finding Your Nich, and much more. 06.02.2024

In this week's episode of Open Studio, with the brilliant James Edmondson, a renowned type designer based in San Jose, California. James, the mastermind behind Ohno Type Co., shares invaluable insights into the world of type design, from its inception to its evolution into a profitable business venture. Discover the secrets behind James's creative process, his journey from lettering to fou...

131. What is the importance of branding and marketing for a lettering artist? - Martina Flor 03.02.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the sixth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "What is the importance of branding and marketing for a lettering artist or de...

130. How can I Build a Strong Portfolio & When to Start - Martina Flor 01.02.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the fifth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How can I build a strong portfolio?" This episode provides you with a fr...

139. Powerful Advice I'd Give My Beginner Self - Martina Flor 01.02.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode i give you a Powerful Advice I'd Give My Beginner Self when i was beginning as a lettering artist. This episode provides you with a...

129. How can I create income with my lettering work? - Martina Flor's Open Studio 26.01.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the fourth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How can I create income with my lettering work?" This episode provides...

128. How can I transition from learning lettering as a hobby to making it a career? - Martina Flor's Open Studio 24.01.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the third episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: " How can I transition from learning lettering as a hobby to making it a caree...

127. What are the essential tools and software for lettering and illustration? - by Martina Flor 22.01.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the second episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for...

126. How do I start learning lettering as a complete beginner? – Martina Flor Open Studio 17.01.2024

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here: https://w...

125. End-of-the-year Huddle with Stefan Kunz - Martina Flor's Open Studio 28.12.2023

Today, we're wrapping up the year with a special episode featuring the one-and-only Stefan Kunz. Remarkably, Stefan was the first guest on this podcast, and he’s back 125 episodes later. If you're not familiar with Stefan, he's not just a lettering artist but also an influencer and animator. Stefan has successfully navigated transitions and pivots in his career multiple times. In this...

124. Client Outreach at the End of the Years by Martina Flor 20.12.2023

We are in December, it's almost christmas, and I believe this is a perfect time to engage existing clients and collaborators and out the foot in the door for new ones. See full show notes at martinaflor.com/podcast

123. How to Plan for a Kick-Ass Year - PART 2 - Martina Flor 13.12.2023

Welcome back to Open Studio! In Part 2 of "How to Plan for a Kick Ass Year," Martina Flor takes a deeper dive into the nitty-gritty of crafting a strategic plan. If you haven't checked out Part 1, check episode number 122 on your preferred podcast platform. See full show notes at martinaflor.com/podcast

122. How to Plan for a Kick-Ass Year - PART 1 - Martina Flor 06.12.2023

In this episode of Open Studio, join Martina Flor as she explores the art of planning for a kick-ass year. Discover why traditional goal-setting may not be the most effective approach and how Martina's system can transform your creative journey. See full show notes at martinaflor.com/podcast Download the Plan for a Kick-Ass Year Checklist at martinaflor.com/plan

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