Gus Lopez & Allie Alberigo

Martial Arts Marketing For School Owner Podcast

Business EN ↓ 135 episodes

A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school. 

Author

Gus Lopez & Allie Alberigo

Category

Business

Latest episode

Jun 6, 2026

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Episodes

EP 60: How To Set Up Stellar Onboarding Systems, Set Proper Expectations, & Retain More Students 29.04.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down onboarding systems, student retention, and expectation setting and how martial arts school owners can use them to grow their school and keep more students long-term. In this episode, you’ll learn:  How to set up a strong onboarding system for new students   How to set proper expectations to impr...

EP 59: How To Avoid Burnout, Stay Motivated, & Develop A Growth Mindset 22.04.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down burnout prevention, motivation, and growth mindset and how martial arts school owners can stay consistent and continue growing their school. In this episode, you’ll learn:  How to avoid burnout while running your martial arts business   How to stay motivated and disciplined long-term   How to de...

EP 58: How To Get Out of a Rut and Achieve More Happiness, Spiritual Development, And Personal & Business Life Success 15.04.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down mindset, personal development, and overcoming burnout and how martial arts school owners can get out of a rut and create more success in both life and business. In this episode, you’ll learn:  How to break out of a rut and regain momentum in your business   How to improve your mindset and person...

EP 57: Interviewing Tony Giannini - How To Run Hyper Profitable Martial Art Summer Camps & Increase Your Bottom Line 02.04.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts summer camps, increasing revenue, and profitable program strategies and how martial arts school owners can boost their bottom line and grow their school. In this episode, you’ll learn:  How to run hyper-profitable martial arts summer camps   How to structure programs that maximize r...

EP 56: Martial Arts Business - Using Social Media To Grow Your Martial Art School, Storytelling & New Platforms. 25.03.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down social media marketing, content creation, and storytelling strategies and how martial arts school owners can use them to get more students and grow their school. In this episode, you’ll learn:  How to use social media to consistently attract new students   How to use storytelling to build trust...

EP 55: Martial Arts Business - How To Get Your Money Right, Business, & Personal Finance. 18.03.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business finances, personal finance, and money management strategies and how martial arts school owners can take control of their finances and grow their school. In this episode, you’ll learn:  How to manage your business finances more effectively   How to improve your personal fina...

EP 54: Interviewing Bret Dunlap - Philosophy of Running A Successful Martial Art School, Networking, & Communication 11.03.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business philosophy, networking, and communication skills and how martial arts school owners can use them to grow their school and build stronger relationships. In this episode, you’ll learn:  The philosophy behind running a successful martial arts school   How to network effectivel...

EP 53: Interviewing Tony Giannini - How To Run Profitable Summer Camps, Buying Your Own Building, & Running An Online Membership Site. 04.03.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down summer camps, additional revenue streams, and martial arts business growth strategies and how martial arts school owners can increase revenue and scale their school. In this episode, you’ll learn:  How to run profitable summer camps that generate consistent income   How to create additional reve...

EP 52: Interviewing Jason Flame - Interviewing Successful Martial Arts School Owner & Podcaster Jason Flame 25.02.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth, entrepreneurship, and building a successful school and how martial arts school owners can learn from industry leaders to grow their school. In this episode, you’ll learn:  How successful martial arts school owners think and operate   Key lessons from building and ru...

EP 51: Martial Arts Business - Top 10 Mistakes To Avoid As A Martial Arts Business Owner To Experience Amazing Growth. 18.02.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down common mistakes, martial arts business growth, and student enrollment strategies and how martial arts school owners can avoid costly errors and grow their school. In this episode, you’ll learn:  The top 10 mistakes martial arts school owners make that limit growth   How to avoid common pitfalls...

EP 50: Interviewing Shihan Andrew Stigliano - How A Traditional Martial Arts School Succeeds In The 21st Century Without Selling Out 11.02.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down traditional martial arts business growth, modern marketing strategies, and maintaining integrity and how martial arts school owners can succeed in today’s market without selling out. In this episode, you’ll learn:  How to grow a traditional martial arts school in the modern era   How to balance...

EP 49: Interviewing Master Toby Milroy - Top 5 Systems To Use Within Your School To Save Time & Increase Enrollment. 04.02.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems, automation, and student enrollment strategies and how martial arts school owners can use them to save time and grow their school. In this episode, you’ll learn:  The top 5 systems to implement to save time in your martial arts school   How to streamline operations...

EP 48: Interviewing Justin Everman - How to Build A 6 Figure Corporate Self Defense Seminar Business. 28.01.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down corporate self-defense seminars, additional revenue streams, and martial arts business growth and how martial arts school owners can use it to get more students and increase revenue. In this episode, you’ll learn:  How to build a 6-figure corporate self-defense seminar business   How to create a...

EP 47: Martial Arts Business - How To Become A Great Leader, Leading Your Team & Students To Success. 21.01.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down leadership, team management, and student success and how martial arts school owners can use it to grow their school and build a strong team. In this episode, you’ll learn:  How to become a stronger leader for your team and students   How to lead your staff effectively and create a winning cultur...

EP 46: Martial Arts Business - Dealing With The Ups & Downs of The Martial Arts Business and Overcoming Adversity. 14.01.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down overcoming adversity, business challenges, and mindset for martial arts school owners and how to navigate the ups and downs while continuing to grow your school. In this episode, you’ll learn:  How to handle the ups and downs of running a martial arts business   How to stay consistent and focuse...

EP 45: Martial Arts Business - Set Up and Create Profitable Marketing Campaigns for the First Quarter of 2022. 07.01.2022

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts marketing campaigns, seasonal promotions, and lead generation strategies and how martial arts school owners can use them to get more students and grow their school. In this episode, you’ll learn:  How to set up profitable marketing campaigns for the first quarter   How to create sea...

EP 44: Martial Arts Business - Having An Attitude of Gratitude, Becoming Happier, & Attracting More Success Effortlessly. 25.12.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down mindset, gratitude, and personal development and how martial arts school owners can use it to grow their school and create more success. In this episode, you’ll learn:  How developing an attitude of gratitude can improve your mindset and leadership   How becoming happier can positively impact yo...

EP 43: Martial Arts Business - How To Get Your Mindset Right, Think Bigger, & Attract More Martial Art Students In 2022 25.12.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down mindset, thinking bigger, and student attraction strategies and how martial arts school owners can use it to get more students and grow their school. In this episode, you’ll learn:  How to develop the right mindset to grow your martial arts business   How to think bigger and set higher targets f...

EP 42: Martial Arts Business - How To Crush It In 2022, Enroll More Students, Increase Retention, & Hit All of Your Financial Goals! 10.12.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts marketing, student enrollment, retention strategies, and business growth and how martial arts school owners can use it to get more students and grow their school. In this episode, you’ll learn:  How to enroll more students consistently using proven marketing strategies   How to incr...

EP 41: Martial Arts Business - Dealing With Negativity, Negative People, & Overcoming Adversity 03.12.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down mindset, overcoming adversity, and handling negativity and how martial arts school owners can use it to grow their school and stay focused long-term. In this episode, you’ll learn:  How to deal with negative people without losing focus   How to build a stronger mindset during challenging times ...

EP 40: Best of Series - Overcoming Objections, Systemizing Your Sales Process, & Closing More Martial Art Students (Live Roleplay) 26.11.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts sales process and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to overcome common objections when enrolling new students   how to systemize your sales process for consistent results   how to cl...

EP 39: Best of Series - How To Dominate Your Market & Elevate Your Martial Arts Brand With Social Media Content 19.11.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts social media marketing and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to create content that builds brand awareness and credibility   how to use social media to dominate your local market   h...

EP 38: Martial Arts Business - How To Master Operations, Build Systems, & Create A Scalable Martial Arts Business! 12.11.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to build systems that make your business more efficient   how to improve your operations for consistent growth   how to creat...

EP 37: Martial Arts Business - How To Structure Your Sales Process, Make An Irresistible Offer, & Close More Students! 05.11.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts sales process and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to structure a sales process that converts consistently   how to create irresistible offers that attract more students   how to cl...

EP 36: Interviewing Gil Katz - How To Network Your Way To The Top & Have Referral Partners Send You New Students Every Month 30.10.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts client acquisition and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to build referral partnerships that send you new students every month   how to network effectively within your local communit...

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