Gus Lopez & Allie Alberigo
Martial Arts Marketing For School Owner Podcast
A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school.
Author
Gus Lopez & Allie Alberigo
Category
Podcast website
Latest episode
Jun 6, 2026
Where to listen?
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Episodes
EP 35: Interviewing Matthew Brenner - How To Get Invited To Every Local Public & Private School In Your Area In Less Than 30 Days Without Spending A Dime 22.10.2021 55:09
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts student acquisition and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to get invited into local public and private schools how to generate new students without spending money on ads how to b...
EP 34: Martial Arts Business - Mastering Public Speaking & Becoming A Charismatic Martial Arts Leader 15.10.2021 58:31
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business tips and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: how to improve your public speaking and communication skills how to become a more charismatic and confident leader how strong le...
EP 33: Martial Arts Business - Top 5 Pillars of Social Media Marketing 08.10.2021 42:01
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts social media marketing and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: the top 5 pillars of effective social media marketing how to create content that attracts and engages potential students ...
EP 32: Martial Arts Business - 10 Steps To Crushing Q4 & Ending The Year Strong! 01.10.2021 1:00:37
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts school growth plan and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to create a clear plan to finish the year strong key steps to increase enrollments during Q4 how to execute strategies th...
EP 31: Interviewing Mike Bogdanski - Recovering From The Pandemic, Becoming A Local Household Brand, & The Aging Teacher 24.09.2021 58:37
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts branding and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to become a well-known, trusted brand in your local market how to recover and grow your school after major setbacks how to position...
EP 30: Interviewing Mark Bramble - How A Classical Ninjutsu School Thrives In The 21st Century 17.09.2021 1:00:08
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how traditional martial arts schools can thrive in the modern era how to adapt your business while preserving your art’s integrity...
EP 29: Martial Arts Business - How To Become A 6-7 Figure Martial Artist Without Sacrificing Your Integrity 12.09.2021 59:06
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts revenue growth and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to scale your income to 6–7 figures as a martial arts school owner how to grow your business without sacrificing your integrity...
EP 28: Martial Arts Business - How To Increase Your Student Closing Ratio, Up-Sells, & Maximize Your Student Life Time Value 03.09.2021 1:02:57
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts lifetime value and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to increase your closing ratio and enroll more students how to implement upsells to boost your revenue how to maximize your s...
EP 27: Martial Arts Business - Creating Profitable Drip Marketing And Automation Campaigns That Save Time & Enroll More Students 01.09.2021 1:04:10
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts automation and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to create profitable drip marketing campaigns that run automatically how to save time while increasing enrollments how to use aut...
EP 25: Martial Arts Business - How To Consistently Enroll New Students With Facebook Ads & Dominate Your Competition 01.09.2021 1:02:32
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down facebook ads for martial arts schools and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: how to use Facebook ads to consistently enroll new students how to generate higher-quality leads from your campaigns ...
EP 26: Martial Arts Business - How To Modernize The Way Your Run Your Martial Arts Business Without Selling Out 01.09.2021 1:05:15
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: how to modernize your martial arts business without losing authenticity how to implement systems that improve efficiency and gr...
EP 23: Martial Arts Business - How To Increase Retention, Keep Students Motivated, & Have Stellar Customer Service 08.08.2021 55:40
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts retention strategies and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: how to increase student retention and reduce drop-offs how to keep students motivated and engaged long-term how to delive...
EP 24: Interviewing Gil Katz - How To Attract Your Perfect Students With Ease And Turn Them Into High Quality Long Term Students 08.08.2021 1:02:47
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts student acquisition and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to attract higher-quality students into your school how to bring in students who are more likely to stay long-term how t...
EP 22: Interviewing Andrea Harkins - Creating A Successful Martial Arts Program & Empowering Women With Martial Arts 25.07.2021 58:49
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts studio marketing and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to create a successful martial arts program that attracts the right students how to position your school to better serve and...
EP 21: Interviewing Brendan Rice - Wodify, Using Data To Increase Your Bottom Line, & Martial Arts Business Management 19.07.2021 1:01:16
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: how to use data to improve your decision-making and increase revenue how management software can streamline and scale your oper...
EP 19: Martial Arts Business - Hosting Hollywood Style Events, Retaining More Students, & Selling More Retail 09.07.2021 1:03:12
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts retention strategies and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: how to host high-impact events that keep students engaged how to increase retention and build stronger student relationship...
EP 20: Interviewing David Nemeroff - How A Traditional Aikido School Is Adapting To Modern Times, & Having Success Without Becoming A Sellout 09.07.2021 1:02:04
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to grow your school without compromising the integrity of your martial art how to adapt to modern business strategies while st...
EP 18: Interviewing Gil Katz - Martial Arts Business Secrets, Handling Parent Complaints, & Lockdowns In Canada 28.06.2021 1:02:19
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: how to handle parent complaints and difficult situations effectively key systems that help you run a smoother, more professiona...
EP 16: Martial Arts Business - How To Create The Ultimate Personal Vision For Your Martial Arts School 23.06.2021 1:00:10
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts school growth plan and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to create a clear vision for your martial arts school and future how to build a structured plan to achieve long-term succes...
EP 17: Interviewing Stephen Oliver - How To Charge What You're Worth, Increase Retention, & Scale Your Martial Arts School 23.06.2021 1:02:42
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts pricing strategy and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to raise your prices and charge what you're worth how to increase retention while improving revenue how to position yo...
EP 15: Interviewing Daniel Veiga - SEO, Creating Searchable Content, Ranking Your School To the 1st Page Of Google 05.06.2021 1:03:33
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts SEO and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to create searchable content that ranks on Google how to improve your school’s visibility and get to the first page how to use SEO to ge...
EP 14: Interviewing John Busto - How John Built A 25 Year Old Recession Proof Martial Arts Business 30.05.2021 59:03
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to build a long-term, recession-resistant martial arts business key principles behind running a successful school for 25+ year...
EP 13: Martial Arts Business - Growing Your Martial Art School With Exciting Seasonal & Holiday Marketing Promotions Year Round 22.05.2021 37:28
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts promotions and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: how to create high-converting seasonal and holiday promotions how to run year-round campaigns that keep your school growing how to...
EP 12: Martial Arts Business - Overcoming Objections, Systemizing Your Sales Process, & Closing More Martial Art Students (Live Roleplay) 14.05.2021 1:02:22
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts sales process and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to overcome common objections when enrolling new students how to systemize your sales process for consistent results how to cl...
EP 11: Martial Arts Business - How To Wow Your Prospects And Increase Your Close Rate With 8 Simple Steps 07.05.2021 1:03:36
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts closing strategies and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: how to increase your close rate and enroll more students how to create a sales process that wows your prospects the systems...
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