Gus Lopez & Allie Alberigo

Martial Arts Marketing For School Owner Podcast

Business EN ↓ 135 episodes

A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school. 

Author

Gus Lopez & Allie Alberigo

Category

Business

Latest episode

Jun 6, 2026

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Episodes

EP 35: Interviewing Matthew Brenner - How To Get Invited To Every Local Public & Private School In Your Area In Less Than 30 Days Without Spending A Dime 22.10.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts student acquisition and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to get invited into local public and private schools   how to generate new students without spending money on ads   how to b...

EP 34: Martial Arts Business - Mastering Public Speaking & Becoming A Charismatic Martial Arts Leader 15.10.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business tips and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to improve your public speaking and communication skills   how to become a more charismatic and confident leader   how strong le...

EP 33: Martial Arts Business - Top 5 Pillars of Social Media Marketing 08.10.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts social media marketing and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  the top 5 pillars of effective social media marketing   how to create content that attracts and engages potential students   ...

EP 32: Martial Arts Business - 10 Steps To Crushing Q4 & Ending The Year Strong! 01.10.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts school growth plan and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to create a clear plan to finish the year strong   key steps to increase enrollments during Q4   how to execute strategies th...

EP 31: Interviewing Mike Bogdanski - Recovering From The Pandemic, Becoming A Local Household Brand, & The Aging Teacher 24.09.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts branding and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to become a well-known, trusted brand in your local market   how to recover and grow your school after major setbacks   how to position...

EP 30: Interviewing Mark Bramble - How A Classical Ninjutsu School Thrives In The 21st Century 17.09.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how traditional martial arts schools can thrive in the modern era   how to adapt your business while preserving your art’s integrity...

EP 29: Martial Arts Business - How To Become A 6-7 Figure Martial Artist Without Sacrificing Your Integrity 12.09.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts revenue growth and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to scale your income to 6–7 figures as a martial arts school owner   how to grow your business without sacrificing your integrity...

EP 28: Martial Arts Business - How To Increase Your Student Closing Ratio, Up-Sells, & Maximize Your Student Life Time Value 03.09.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts lifetime value and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to increase your closing ratio and enroll more students   how to implement upsells to boost your revenue   how to maximize your s...

EP 27: Martial Arts Business - Creating Profitable Drip Marketing And Automation Campaigns That Save Time & Enroll More Students 01.09.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts automation and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to create profitable drip marketing campaigns that run automatically   how to save time while increasing enrollments   how to use aut...

EP 25: Martial Arts Business - How To Consistently Enroll New Students With Facebook Ads & Dominate Your Competition 01.09.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down facebook ads for martial arts schools and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to use Facebook ads to consistently enroll new students   how to generate higher-quality leads from your campaigns   ...

EP 26: Martial Arts Business - How To Modernize The Way Your Run Your Martial Arts Business Without Selling Out 01.09.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to modernize your martial arts business without losing authenticity   how to implement systems that improve efficiency and gr...

EP 23: Martial Arts Business - How To Increase Retention, Keep Students Motivated, & Have Stellar Customer Service 08.08.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts retention strategies and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to increase student retention and reduce drop-offs   how to keep students motivated and engaged long-term   how to delive...

EP 24: Interviewing Gil Katz - How To Attract Your Perfect Students With Ease And Turn Them Into High Quality Long Term Students 08.08.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts student acquisition and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to attract higher-quality students into your school   how to bring in students who are more likely to stay long-term   how t...

EP 22: Interviewing Andrea Harkins - Creating A Successful Martial Arts Program & Empowering Women With Martial Arts 25.07.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts studio marketing and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to create a successful martial arts program that attracts the right students   how to position your school to better serve and...

EP 21: Interviewing Brendan Rice - Wodify, Using Data To Increase Your Bottom Line, & Martial Arts Business Management 19.07.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to use data to improve your decision-making and increase revenue   how management software can streamline and scale your oper...

EP 19: Martial Arts Business - Hosting Hollywood Style Events, Retaining More Students, & Selling More Retail 09.07.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts retention strategies and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to host high-impact events that keep students engaged   how to increase retention and build stronger student relationship...

EP 20: Interviewing David Nemeroff - How A Traditional Aikido School Is Adapting To Modern Times, & Having Success Without Becoming A Sellout 09.07.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to grow your school without compromising the integrity of your martial art   how to adapt to modern business strategies while st...

EP 18: Interviewing Gil Katz - Martial Arts Business Secrets, Handling Parent Complaints, & Lockdowns In Canada 28.06.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to handle parent complaints and difficult situations effectively   key systems that help you run a smoother, more professiona...

EP 16: Martial Arts Business - How To Create The Ultimate Personal Vision For Your Martial Arts School 23.06.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts school growth plan and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to create a clear vision for your martial arts school and future   how to build a structured plan to achieve long-term succes...

EP 17: Interviewing Stephen Oliver - How To Charge What You're Worth, Increase Retention, & Scale Your Martial Arts School 23.06.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts pricing strategy and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to raise your prices and charge what you're worth   how to increase retention while improving revenue   how to position yo...

EP 15: Interviewing Daniel Veiga - SEO, Creating Searchable Content, Ranking Your School To the 1st Page Of Google 05.06.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts SEO and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to create searchable content that ranks on Google   how to improve your school’s visibility and get to the first page   how to use SEO to ge...

EP 14: Interviewing John Busto - How John Built A 25 Year Old Recession Proof Martial Arts Business 30.05.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to build a long-term, recession-resistant martial arts business   key principles behind running a successful school for 25+ year...

EP 13: Martial Arts Business - Growing Your Martial Art School With Exciting Seasonal & Holiday Marketing Promotions Year Round 22.05.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts promotions and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to create high-converting seasonal and holiday promotions   how to run year-round campaigns that keep your school growing   how to...

EP 12: Martial Arts Business - Overcoming Objections, Systemizing Your Sales Process, & Closing More Martial Art Students (Live Roleplay) 14.05.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts sales process and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to overcome common objections when enrolling new students   how to systemize your sales process for consistent results   how to cl...

EP 11: Martial Arts Business - How To Wow Your Prospects And Increase Your Close Rate With 8 Simple Steps 07.05.2021

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts closing strategies and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to increase your close rate and enroll more students   how to create a sales process that wows your prospects   the systems...

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