Gus Lopez & Allie Alberigo

Martial Arts Marketing For School Owner Podcast

Business EN ↓ 135 episodes

A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school. 

Author

Gus Lopez & Allie Alberigo

Category

Business

Latest episode

Jun 6, 2026

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Episodes

EP 13: Protecting Your Peace While Growing a Martial Arts School | Duane Brumitt's 25+ Year Journey 06.06.2026

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we sit down with Duane Brumitt of Tri-Star Martial Arts to discuss what it takes to build a successful martial arts school for more than 25 years while protecting your peace, staying true to your faith, and leading with purpose. Too many school owners get caught up in the daily stress of running a business an...

EP 12: Martial Arts School Finances: The Real Reason You’re Not Growing (It’s Not Leads) 12.05.2026

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down how martial arts school owners can take control of their finances to scale their student base consistently and build a more predictable, profitable business. Too many schools focus only on getting leads, but the real long-term winners understand their numbers, know exactly what they can afford t...

EP: 11 How To Attract More Students & Build A Brand That Dominates Your Local Market 19.04.2026

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast , we break down how martial arts school owners can attract more students consistently while building a powerful local brand that stands out from every competitor in their area. Too many schools focus only on getting leads, but the real long-term winners know how to combine marketing, reputation, visibility, an...

EP 10: Stop Buying Leads: Build A System That Converts Them 05.03.2026

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts lead conversion and why school owners need a better system, not just more leads, to grow consistently. In this episode, you’ll learn:  why buying more leads won’t fix your enrollment problems   the biggest follow-up mistakes martial arts schools make   how top schools increase booki...

EP 9: How School Owners Scale Without Burnout: Systems, Automation & Real Business Value (with PushPress Co-Founder Dan Uyemura) 16.01.2026

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we sit down with PushPress co-founder Dan Uyemura to break down martial arts business systems and how school owners can scale without burnout while building real long-term business value. In this episode, you’ll learn:  why many gym and martial arts owners stay trapped trading time for money   the core system...

EP 8: The Holiday-to-New-Year Strategy That Builds a Dominant 2026 22.12.2025

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts New Year marketing and how school owners can use the holiday season to build momentum, enrollments, and predictable growth for 2026. In this episode, you’ll learn:  how to position your school for New Year enrollment spikes   the biggest mistakes schools make between Christmas and N...

EP 7: How Top Martial Arts Schools Are Dominating Black Friday & Ending The Year Strong 20.11.2025

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts Black Friday marketing and how top schools are boosting enrollments, generating cash flow, and ending the year strong. In this episode, you’ll learn:  the exact Black Friday campaigns top-performing schools are using   how to stack year-end enrollments even in slower markets   how t...

EP 6: Building a Martial Arts Empire: Corporate Seminars, Systems, and Scaling with Justin Everman 21.10.2025

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, Gus Lopez sits down with Justin Everman to break down martial arts business growth and how school owners can scale from a local dojo to a seven-figure enterprise. In this episode, you’ll learn:  how corporate seminar systems can create steady recurring revenue   leadership frameworks that improve retention an...

EP 5: How to CRUSH Q4: Black Friday Offers, Holiday Marketing, and Enrollment Momentum Before the Year Ends 16.09.2025

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts holiday promotions and how school owners can crush Q4 enrollments, build momentum, and start 2026 strong. In this episode, you’ll learn:  how to structure a back-to-school to holiday funnel flow   simple Black Friday and Cyber Monday offer ideas that drive enrollments   how to preve...

EP 4: Back-to-School Domination: How Martial Arts Schools Can Crush Q4 Enrollments 18.08.2025

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts back to school marketing and how school owners can dominate Q4 enrollments, fill classes, and finish the year strong. In this episode, you’ll learn:  how to capture the back-to-school enrollment rush before competitors do   how to avoid the September slow start that costs schools th...

EP 3: The Secrets to Enrollment, Retention, and Scaling — with Martial Arts Legend Stephen Oliver 17.07.2025

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we sit down with martial arts business legend Stephen Oliver to break down martial arts business growth and what it really takes to enroll more students, improve retention, and scale profitably. In this episode, you’ll learn:  the biggest mistakes school owners make with retention   how to streamline your enr...

EP 2: The AI Takeover: How Smart Automation Is Revolutionizing Martial Arts Marketing 18.06.2025

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts AI marketing and how smart automation is helping school owners get more students, save time, and grow faster. In this episode, you’ll learn:  what’s broken in the current follow-up systems most schools use   why AI is no longer optional if you want to scale efficiently   how automat...

EP 1: How to Summer-Proof Your Martial Arts School: Stop the Drop Before It Starts 14.05.2025

Send us Fan Mail In the Season 2 premiere of the Martial Arts Marketing For School Owners Podcast, we break down martial arts summer retention strategies and how martial arts school owners can stop seasonal slowdowns, keep students engaged, and grow their school consistently. In this episode, you’ll learn:  how to stop the summer slump before it starts   real strategies to keep students engaged ye...

EP 122: Unlocking The Power of Digital Marketing For Martial Arts Schools: Maximizing ROI and Beyond 12.04.2024

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts digital marketing and how martial arts school owners can maximize ROI to get more students and grow their school consistently. In this episode, you’ll learn:  how to use digital marketing to generate more leads and enrollments   how to maximize return on investment from your ad camp...

EP 121: Kim Bowser - Unleashing Excellence: Inside The World of Professor Kim Bowser, 6-Time IBJJF European Champion and Mentor Extraordinaire 05.04.2024

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts coaching and how martial arts school owners can use elite standards, mentorship, and leadership to grow their school consistently. In this episode, you’ll learn:  lessons from a 6-time IBJJF European Champion on excellence and discipline   how mentorship creates stronger students an...

EP 120: Staying Positive In This Negative World Filled With Politics, Violence and Negativity 22.03.2024

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business tips and how martial arts school owners can stay positive, focused, and continue growing in a negative world. In this episode, you’ll learn:  how to protect your mindset from politics, violence, and negativity   how positivity improves leadership, discipline, and daily perf...

EP 119: "How To Unlock Your Best Self: Mastering Time Management for Daily, Weekly, and Monthly Growth" 15.03.2024

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can master time management for daily, weekly, and monthly growth. In this episode, you’ll learn:  how to structure your time for better productivity and results   daily, weekly, and monthly habits that create consistent growth   ho...

EP 118: Adam McCauley - "Inside Kyoshi Adam McCauley's School: A Story of Success and Stellar Leadership." 01.03.2024

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts staff development and how martial arts school owners can build successful schools through strong leadership and team culture. In this episode, you’ll learn:  leadership lessons from inside a successful martial arts school   how strong culture creates better staff and student experie...

EP 117: Working On Your Business and Not In It, Delegating, & Avoiding Burnout 23.02.2024

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can work on their business, delegate effectively, and avoid burnout while growing consistently. In this episode, you’ll learn:  how to shift from working in your business to working on it   how delegation creates more freedom and f...

EP 116: "Mastering Your Time: Unleashing The Power of Precision! Elevate Your Year With Proven Strategies To Stay Ahead, Set Goals, & Transform Your Life! 02.02.2024

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can master their time, stay ahead, and grow their school consistently. In this episode, you’ll learn:  how to improve time management and increase productivity   proven strategies to set goals and stay focused all year   how better...

EP 115: Thriving In 2024: Navigating Media, Overcoming Ups and Downs, And Mastering Positivity To Achieve Your Goals. 26.01.2024

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business tips and how martial arts school owners can stay focused, overcome challenges, and grow their school consistently in 2024. In this episode, you’ll learn:  how to navigate media distractions and protect your mindset   how to handle the ups and downs of business with confiden...

EP 114: Adopting A Winning Mindset To Enroll More Students & Crush Your Goals In 2024! 19.01.2024

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can adopt a winning mindset to enroll more students and crush their goals in 2024. In this episode, you’ll learn:  how mindset impacts enrollments, leadership, and daily execution   how to develop winning habits that create consiste...

EP 113: New Year New Problems: How To Kickstart Your School's Success In 2024! 13.01.2024

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts school growth plan and how martial arts school owners can kickstart success in the new year and grow their school consistently. In this episode, you’ll learn:  how to solve common new year challenges school owners face   strategies to create momentum and increase enrollments in 2024...

EP 112: Luis Martinez - How To Run A Traditional School In The Modern World 06.01.2024

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can run a traditional school successfully in the modern world. In this episode, you’ll learn:  how to preserve tradition while adapting to today’s market   modern strategies to attract students without losing your identity   how to...

EP 111: Unlocking Leadership Excellence: Mastering The Art of Building Dynamic and Impactful Teams! 01.12.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts staff development and how martial arts school owners can build dynamic teams to get more students and grow their school consistently. In this episode, you’ll learn:  how to develop strong leadership inside your martial arts school   how to build impactful teams that improve operatio...

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