Gus Lopez & Allie Alberigo

Martial Arts Marketing For School Owner Podcast

Business EN ↓ 135 episodes

A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school. 

Author

Gus Lopez & Allie Alberigo

Category

Business

Latest episode

Jun 6, 2026

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Episodes

EP 110: Crafting A Powerhouse Sales Process For Your Martial Arts School. 19.11.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts sales process and how martial arts school owners can build a powerhouse system to enroll more students and grow their school consistently. In this episode, you’ll learn:  how to craft a high-converting sales process for your school   the key steps to improve consultations, intros, a...

EP 109: Justin Everman - How To Land High Ticket Self-Defense Seminar Clients 11.11.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts seminar marketing and how martial arts school owners can land high-ticket self-defense seminar clients to grow their income and brand. In this episode, you’ll learn:  how to attract high-ticket self-defense seminar clients   strategies to position and sell premium seminar offers   h...

EP 108: John Geyston: How To Embrace Your Awesome 27.10.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business tips and how martial arts school owners can use confidence and personal growth to get more students and grow their school consistently. In this episode, you’ll learn:  how to embrace your strengths as a martial arts school owner   how confidence and authenticity improve lea...

EP 107: John Hackleman - Building World Champions & Training Some of the Best Fighters in the World 21.10.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts coaching and how martial arts school owners can use elite training principles to build stronger students and grow their school consistently. In this episode, you’ll learn:  how to develop champions through high-level coaching and leadership   lessons from training some of the best f...

EP 106: Mindset, Money, And Martial Arts: A Path To Financial Success 14.10.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can use mindset and money principles to build long-term financial success. In this episode, you’ll learn:  how mindset impacts income and business growth   money principles every martial arts school owner should understand   how to...

EP 105: Mastering Martial Arts School Retention: Unveiling The Ultimate Tactics and Techniques 09.10.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts retention strategies and how martial arts school owners can keep more students, increase lifetime value, and grow their school consistently. In this episode, you’ll learn:  the ultimate tactics for improving student retention   how to keep students motivated and engaged long-term   ...

EP 104: Marketing Mastery Unleashed: Evaluating the Effectiveness of Your Campaigns 29.09.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts marketing campaigns and how martial arts school owners can evaluate performance to get more students and grow their school consistently. In this episode, you’ll learn:  how to measure the effectiveness of your marketing campaigns   the key numbers and metrics every school owner shou...

EP 103: Anthony Arango: A Deep Dive with Anthony Arango on Maximizing The Student Intro Process and Supercharging Sign-Ups 15.09.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts sales process and how martial arts school owners can improve their intro process to increase sign-ups and grow their school consistently. In this episode, you’ll learn:  how to maximize your student intro process for higher conversions   strategies to create a stronger first impress...

EP 102: Ron Curran: Retaining Martial Arts Students For Life. 01.09.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts retention strategies and how martial arts school owners can retain students for life while continuing to grow their school. In this episode, you’ll learn:  how to create long-term loyalty and keep students training for years   the keys to building stronger relationships with student...

EP 101: Master the Million Dollar Mindset For Your Martial Arts Empire - From $0 to 7 Figures! 18.08.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can use the right mindset to scale from $0 to 7 figures. In this episode, you’ll learn:  how to develop a million dollar mindset as a martial arts school owner   the beliefs, habits, and decisions needed to grow from $0 to 7 figures...

EP 100: Martial Arts Marketing For School Owner Podcast - 100th Episode Celebration! 21.07.2023

Send us Fan Mail In this milestone episode of the Martial Arts Marketing For School Owners Podcast, we celebrate 100 episodes of helping martial arts school owners grow stronger businesses and enroll more students. In this episode, you’ll learn:  the biggest lessons and breakthroughs from the first 100 episodes   timeless strategies for marketing, retention, and business growth   how to keep build...

EP 99: 10 Systems To Make Your Martial Arts School Perform On High Octane 15.07.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  10 systems that help your martial arts school perform at a high level   how to improve efficiency, consistency, and daily operati...

EP 98: Andrew Stigliano: Unleashing The Future of Martial Arts: Thrilling Insights On Its Evolution, Triumphs, and Trials! 30.06.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  insights on the future evolution of the martial arts industry   lessons from past triumphs and current challenges school owners face...

EP 97: How To Maximize Summer Months, Plan Ahead, & Crush The Back 2 School Season 09.06.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts school growth plan and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to maximize the summer months instead of slowing down   how planning ahead helps you dominate back-to-school season   strateg...

EP 96: How To Get Your Mindset Right, Upgrade Your Self-Image, & Environment 26.05.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business tips and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how mindset impacts your results as a martial arts school owner   how upgrading your self-image changes the way you lead and grow   ...

EP 95: How To Retain More Students During Summer, & Add Excitement Intro Your Curriculum 12.05.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts retention strategies and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to retain more students during the summer months   how to add excitement into your curriculum to keep students engaged   ...

EP 94: Nathan Ingram: Owner of The Deadly Art of Survival Magazine & Bare Knuckle Fighter 05.05.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts branding and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how personal branding can create authority in the martial arts industry   lessons from media, publishing, and building influence   how uniq...

EP 93: Anthony Arango: The Social Aspects of Doing Tournaments And Competitions As Well As In-House Events To Build Energy And Student Involvement. 28.04.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts retention strategies and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how tournaments and competitions increase student excitement and involvement   how in-house events build stronger community a...

EP 92: Building A Real Business, Mastering Delegation, & Focusing On Things You Love. 21.04.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to build a real martial arts business beyond doing everything yourself   how delegation helps you scale and free up your time...

EP 91: Success Principles, Planning Ahead, & Building An Amazing Life. 31.03.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts school growth plan and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  success principles that apply to business and life   how planning ahead creates long-term growth and stability   how to build an...

EP 90: How Soke John Olshlager Ran A Successful School & Retained Black Belts For Over 40 Years. 24.03.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts retention strategies and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to build a successful martial arts school that lasts for decades   how to retain students through the black belt journey...

EP 89: Geno Guevara: The Scientific Teaching Methods To Create Better Students. 10.03.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts retention strategies and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  scientific teaching methods that help create better students   how improved instruction increases student engagement and rete...

EP 88: How To Find Your Inner Drive, Dealing With The Ups & Downs of Business. 24.02.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business tips and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn:  how to find your inner drive as a martial arts school owner   how to handle the ups and downs of running a business   how to stay fo...

EP 87: Motivation, Discipline and Building Momentum For Your Martial Art School. 10.02.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts school growth plan and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to build momentum inside your martial arts school   how discipline beats motivation for long-term success   how to stay focus...

EP 86: Finding Your Unique Strategic Purpose & Building The Culture of Your School. 03.02.2023

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn:  how to find your unique strategic purpose as a school owner   how to build a strong culture that attracts and retains students   how...

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