Gus Lopez & Allie Alberigo
Martial Arts Marketing For School Owner Podcast
A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school.
Author
Gus Lopez & Allie Alberigo
Category
Podcast website
Latest episode
Jun 6, 2026
Where to listen?
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Episodes
EP 85: The 10 Must-Have Systems To Run A Successful Martial Art School. 27.01.2023 1:04:40
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business systems and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: the 10 must-have systems every successful martial arts school needs how to improve operations, organization, and efficiency h...
EP 84: Adam D. Lux: Black Belt Goal Setting 101: How To Showcase The Benefits of Becoming A Black Belt To Parents & Students. 13.01.2023 51:47
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts retention strategies and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: how to position the black belt journey to increase student commitment how to communicate long-term value to parents and stu...
EP 83: How To Build A Thriving Martial Arts Business In 2023. 06.01.2023 57:28
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts business growth and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to build a thriving martial arts business in today’s market the key systems needed for long-term growth and stability how to...
EP 82: Joshua Lona: How To Create Viral Social Media Video Content, Build Your Online Brand, & Get More Organic Martial Art Leads. 16.12.2022 1:02:43
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts social media marketing and how martial arts school owners can use it to get more students and grow their school consistently. In this episode, you’ll learn: how to create viral social media video content for your school how to build a strong online brand that attracts attention l...
EP 81: How To Sell More Memberships This Holiday Season, Get Pay In Fulls, & Sell More Retail! 09.12.2022 1:00:37
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts holiday promotions and how martial arts school owners can use them to get more students and grow their school consistently. In this episode, you’ll learn: how to sell more memberships during the holiday season how to generate more pay-in-full enrollments and cash flow how to in...
EP 80: Escaping The Solopreneur Life, Building An Amazing Team, & Company Culture 18.11.2022 59:22
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down team building, company culture, and scaling your martial arts business and how martial arts school owners can move beyond the solopreneur stage. In this episode, you’ll learn: How to build a strong team that supports your growth How to create a positive company culture that retains staff and...
EP 79: Kristin Duethorn: Being A Successful Woman Martial Art School Owner In Our Modern Society 28.10.2022 1:02:07
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down leadership, entrepreneurship, and martial arts business growth and how martial arts school owners can succeed in today’s modern landscape. In this episode, you’ll learn: What it takes to be a successful martial arts school owner in today’s society How to overcome challenges and stand out in a...
EP 78: Mike Saltzman: How Mike Left His Engineering Job To Pursue His Dream of Buying & Running His Own Martial Art School 14.10.2022 1:00:19
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down entrepreneurship, career transitions, and martial arts business growth and how martial arts school owners can take the leap and build a successful school. In this episode, you’ll learn: How Mike transitioned from an engineering career to owning a martial arts school The challenges and opportu...
EP 77: Steve Jackowicz: How Steve Avoided New School Pitfalls To Enroll 26 New Students In 40 Days! 07.10.2022 1:00:05
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down student enrollment strategies, avoiding common pitfalls, and martial arts business growth and how martial arts school owners can get more students and grow their school. In this episode, you’ll learn: How Steve enrolled 26 new students in just 40 days The common mistakes new school owners mak...
EP 76: Roundtable With John Busto & Rik Kellerman: How To Run A Successful Martial Arts School In Saturated Areas 30.09.2022 1:01:42
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down competitive markets, differentiation, and martial arts business growth strategies and how martial arts school owners can succeed even in saturated areas. In this episode, you’ll learn: How to stand out and attract students in a competitive market How to position your school to win against oth...
EP 75: How To Finish Q4 And Finish 2022 With A Bang 24.09.2022 1:00:05
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down Q4 marketing strategies, student enrollment, and finishing the year strong and how martial arts school owners can maximize growth before the year ends. In this episode, you’ll learn: How to finish Q4 strong and maximize enrollments How to create high-converting end-of-year promotions How to...
EP 74: Lance Trippet: Coaching And The Power of The Mastermind 16.09.2022 1:01:19
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down coaching, masterminds, and personal development and how martial arts school owners can use them to grow their school and level up their business. In this episode, you’ll learn: The power of coaching and mentorship in growing your martial arts school How masterminds can help you gain new ideas...
EP 73: Top 10 Retention Tools To Keep Students Longer & Increase Your Lifetime Value 09.09.2022 54:11
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down student retention, lifetime value, and martial arts business systems and how martial arts school owners can keep students longer and grow their school. In this episode, you’ll learn: The top 10 retention tools to keep students engaged and committed How to increase your student lifetime value...
EP 72: The Top 7 Mistakes School Owners Make During Back 2 School Season 03.09.2022 1:00:57
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down back-to-school marketing, common mistakes, and student enrollment strategies and how martial arts school owners can avoid costly errors and maximize their results during the busiest season. In this episode, you’ll learn: The top 7 mistakes school owners make during the back-to-school season H...
EP 71: The Daily Necessary Activities Needed To Have A Successful Martial Art School 26.08.2022 56:19
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down daily activities, consistency, and martial arts business systems and how martial arts school owners can use them to grow their school and stay on track. In this episode, you’ll learn: The daily activities needed to run a successful martial arts school How to stay consistent with marketing, sa...
EP 70: John Graden: A Way Of Teaching Martial Arts In The 21st Century 19.08.2022 51:00
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down modern martial arts instruction, teaching methods, and school growth strategies and how martial arts school owners can adapt their teaching for the 21st century. In this episode, you’ll learn: How to evolve your teaching methods for today’s students How to balance traditional values with mode...
EP 69: How To Enroll 30+ Students This Back 2 School Season 29.07.2022 1:00:05
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down back-to-school marketing, seasonal promotions, and student enrollment strategies and how martial arts school owners can use them to enroll more students and grow their school. In this episode, you’ll learn: How to enroll 30+ new students during the back-to-school season How to create high-con...
EP 68: Rik Kellerman: How A Traditional School Owner Changed His Beliefs To Grow His School 23.07.2022 58:07
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down mindset, belief systems, and martial arts business growth and how school owners can shift their thinking to grow their school. In this episode, you’ll learn: How changing your beliefs can impact your martial arts business growth How traditional school owners can adapt to modern strategies H...
EP 67: How To Create A Winning Objection Free Martial Arts Sales Process 15.07.2022 1:02:20
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down sales processes, objection handling, and student enrollment strategies and how martial arts school owners can create a system that consistently closes more students. In this episode, you’ll learn: How to create a sales process that minimizes objections How to handle common objections from par...
EP 66: Top 10 Deadly Mistakes School Owners Are Making 10.07.2022 1:02:13
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down common mistakes, student enrollment, and martial arts business growth strategies and how martial arts school owners can avoid costly errors and grow their school. In this episode, you’ll learn: The top 10 deadly mistakes martial arts school owners are making How to avoid common pitfalls in ma...
EP 65: Being Productive During Downtime, Recharging, and Driving your Martial Art School Forward 24.06.2022 1:00:53
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down productivity, time management, and staying consistent during downtime and how martial arts school owners can use it to keep growing their school. In this episode, you’ll learn: How to stay productive during slow periods in your martial arts business How to recharge without losing momentum H...
EP 64: How To Manage Your Overhead & Build Wealth As Martial Art School Owner 10.06.2022 1:02:14
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down overhead management, profitability, and wealth building strategies and how martial arts school owners can take control of their finances and grow their school. In this episode, you’ll learn: How to manage and reduce overhead in your martial arts business How to increase profitability and keep...
EP 62: Soe Tun: How To Use Email Marketing To Sell More Martial Arts Memberships 07.06.2022 59:06
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down email marketing, sales strategies, and membership growth and how martial arts school owners can use it to sell more memberships and grow their school. In this episode, you’ll learn: How to use email marketing to increase membership sales How to write emails that convert leads into paying stud...
EP 63: John Geyston: Grand Openings: How John Enrolled 80 New Students In 2 Months 07.06.2022 1:01:39
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down grand openings, student enrollment strategies, and martial arts marketing systems and how martial arts school owners can use them to get more students and grow their school. In this episode, you’ll learn: How to run a successful grand opening that drives massive enrollment How John enrolled 8...
EP 61: How To Structure A Thriving Referral Program By Tapping Into Your Student Base, Contests, & Social Media 20.05.2022 32:53
Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down referral programs, student retention, and social media marketing strategies and how martial arts school owners can use them to get more students and grow their school. In this episode, you’ll learn: How to structure a thriving referral program using your current student base How to run contes...
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