Marketing Tips for Photographers | The Tog Republic Podcast

Meet the super talented Celia D. Luna, she is a photographer that specializes in fashion and portrait photography. She had a culturally rich childhood immersed in the Andean folklore and traditions of rural Peru. This colorful and magical landscape shaped her exuberant approach to photography and fashion. In today’s chat, we talk about her style, why she loves to work with women, and how we can us...

Hello Friends! In today chat I talk about why I deleted my email from my phone and how it has affected my business, spoiler alter: my business still is running! :) You might think that you can’t do this! That this is crazy, but believe me this is the best present you can give to yourself and those around you! In the famous words of Tom Haverford: “Treat yo’ self!”

Meet Sianne! She’s an amazing brand strategist that helps creatives tell their story, attract their ideal clients, grow a strong brand, and make more money. I knew a chat with Sianne was going to be very useful for my fellow photographers as we very often get caught up in creating beautiful photos and forget to build a brand around our business. In this chat, Sianne shared with us some amazing kno...

Getting natural-looking images is every photographer dream! We want our clients to look happy, comfortable and obviously natural. Stiff posing it’s a thing of the ’80s and I’m glad things have changed. In today’s episode, I had the chance to chat with the amazing and super talented Igor Demba, his images are always so full of emotion that I knew he could share his knowledge with all of us.

I’m sure that title might have intrigued you, after all, we have been conditioned to give clients whatever they want and that includes our precious time… but, I’m here to break that myth and give you permission to set rules and stick to them! So in today’s episode, I chat about time and why you need to put a limit on the amount you give to your clients. Giving a great client experience doesn’t mea...

Friends, who knew that trying to book a photographer for my anniversary session was going to be this difficult! But there is always a silver lining and although I haven’t found a photographer yet, at least I learned some valuable lessons that previously I have overlooked in my own business. Listen to this chat to hear my story and to learn a thing or two that you can change or implement into your...

This seems to be the million dollar question: “how can I book more weddings?” and although there isn’t one magic answer, there are many things you can do to achieve your ideal number of bookings. Let me save you some time and say that all the things you can do implied work. On today’s episode I had the opportunity to chat with Taylor Jackson, a wedding photographer based in Canada. He shoots over...

One of the best things you can do for your business is to have an amazing experience for your clients! Not only is this good for brand awareness, but it is incredibly good for word of mouth. On today’s episode I had the opportunity to chat with the amazing Erika Delgado about how to create a remarkable client experience! She shared some amazing tips and some are so simple that you can implement th...

Getting published it is good for your business! You see when you get published in magazines or blogs you get industry credibility, SEO ranking, and free exposure and what could be be better than that? On today’s podcast I had the opportunity to chat with my dear friend Merari Teruel. She’s an amazing wedding photographer that has been published numerous times in different publications. She has som...

I LOVE to create slideshows for my clients! It’s one of favorite marketing materials as they allow me to create brand awareness while wowing my clients! In today’s episode I had a fantastic chat with Daniel Usenko, founder of a SmartSlides a company I adore! Daniel shared with us why slideshows are a great addition to your photography business and how you could use them to not only create content...

Inclusion. What is it? What does it mean for your business? And why should you keep this conversation going? These are not easy to answer questions, after all the answers to them require that you look not only into your portfolio and the way you run your business, but a deeper look at who you are as a person and what you stand for! In today’s episode, I had the opportunity to chat with the amazing...

Networking in person can be scary! But I want you to to focus on the positive and build on the opportunities that come from it! Meeting new people that can help your business grow is the goal, and after all, you can’t do that from your office or living room. In today’s episode I share with you four tips on how to network in person. How to find networking events, how to get ready for it, and what t...

Hello Friend! This is the million dollar question, should you befriend your clients on social media? And although the answer is 100% personal to you and they way you want to run your business, there are some amazing benefits that can come from being connected with your clients. Now, if you are like me, and you are super private don’t worry! There are some ways around befriending your clients and s...

Today’s episode is short and to the point. I hope it really makes you think about your contact form and how to improve it, so you can connect with your future clients. In all honesty a contact form is a very straight forward thing to have in your website. I mean you are asking for information about your future clients. But what if I tell you there is a MUST question 99% of photographers are not in...

Setting goals can be intimidating! I know this first hand. I ran my business for almost 9 years without setting goals and I must admit, it was a miracle anything got done around here. In today’s episode I chat about how to set goals and smash them. Believe me, you need more than just a nice vision board and a few day dreams to achieve them. Listen to this podcast to learn about the method I now us...

Meet Meghan McSweeney! She has been a photographer for 17 years specializing in lifestyle + wedding photography, but working weekends and nights was not longer suitable for her family needs. So instead quitting photography she took her expertise into another genre! She ventured into commercial photography and she’s loving it. In today’s chat we talked about how she achieved this transition and how...

As a person that LOVES marketing, I’m always looking for marketing tips and strategies outside of my own industry (photography), but at the same time things that are applicable to my business. That being said there were four major takeaways from Art Basel that I want to share with you! I hope this chat gives you some perspective and new ideas to market your photography business!

If you are like me, perhaps the thought of a bridal show got you running for the hills… you know, tons of price shoppers that lead to nowhere. But what if you have been approaching bridal shows the wrong way?? On today’s chat with the amazing Ben Hartley we talked about how to successfully approach a bridal show and get leads from them - he closed $70k from one show! You will be mind blown by the...

Welcome to the Thanksgiving edition! Are you making gratitude a part of your business practice? The reality is that being thankful and grateful can open doors for you and your business and who wouldn’t like that?! Listen to today’s episode to get into the mindset of gratitude and how small moments of appreciation can elevate your business.

You probably have noticed a decrease on likes on your photos and that has nothing to do with you not being great at what you do, or the infamous algorithm! It’s mostly because people are changing the way they use the app and that means millions of people are enjoying stories more than scrolling on feeds. So are you using IG stories to create stronger connections with future (and current) clients??...

When you hear the word marketing you probably think of something complicated and expensive. And although some marketing strategies require money and planning, some others are easy to implement and 100% free! In today’s episode I share with you a tip that it’s so easy to apply, yet 99% of the vendors and photography professionals I have worked with are not using it (so it led me to believe that man...

The busy season is here and we are working a lot! This is the time we put a lot of effort and energy into taking care of our clients and commitments, but what about you? Who’s taking care of you? The only person that can be in charge of that job, is yourself! So here are 5 tips on self-care that you can apply today to your busy schedule :) https://thetogrepublic.com/podcast/44

Meet David duChemin, he is a world & humanitarian assignment photographer, best-selling author, and international workshop leader whose adventurous life fuels his fire to create and share! In today’s episode David shared with us his views on photography, how to approach strangers you want to photograph, but most importantly we cover the topic of how to create images with soul! https://thetogrepubl...

Let’s be honest, at some point or another we have felt jealous specially in business. In today’s episode I chat about feeling jealous and what to do about it. Believe me when I say that all humans experience this emotion (in some level) and you are not alone. https://thetogrepublic.com/podcast/42

In today’s episode I had the opportunity to chat with a photographer I have admired for years: Summer Murdock. One of the things that I love the most about this chat is the idea of photographing your family not only for the joy of creating beautiful photographs of the people you love, but also the opportunity it gives you to explore your creativity in a safe environment. https://thetogrepublic.com...