Marketing Tips for Photographers | The Tog Republic Podcast

Hello there! So let’s be real, are you backing up your work? This seems so obvious, but I have met so many photographers that are playing Russian roulette with their clients’ images and most important with their business! In today’s episode I talk about how I backup my own work and why it’s crucial that you set some strong systems to protect your images. https://thetogrepublic.com/podcast/40

Hold on to that Starbucks pumpkin whatever latte you are having and listen up: THIS IS THE TIME TO START PROMOTING YOUR FALL FAMILY SESSIONS! Sorry for all the caps, just being loud for the people in the back! :P In today’s podcast I share with you 5 tips on how to promote your fall sessions! You know, so you can sell out, and make money. How do you like that???

If the word "Sell" gives you an allergy, I just can image what the word UPSELL does to you.... wait don't run for the hills just yet. Hear me out, I know we have this stereotype of what upselling means... You forcing some unwanted product or service on a poor soul that can't scape your sales pitch;  but I can guarantee you there is another way! Listen to today's podcast where I share how to upsell...

It's been almost 3 months since the last time I posted an episode and I'm happy to jump right in the routine of things!  Since Fall it's just around the corner, I wanted to break the radio silence with an episode about MINI SESSIONS! Yes, yes yes! I don't like mini sessions, but that doesn't mean that you don't have to like them either.  If you are planning to run a mini sessions here are some tip...

Meet Courtney Ortiz, she is an amazing family & children photographer and today she is sharing with us some of her morning rituals. Courtney meditates daily and she also visualizes what she wants for her personal life as well as for her business. Visualization is a very powerful practice that you can implement into your business right away! The power or the mind is great, so why not use it to crea...

Meet Fer Juaristi an amazing wedding photographer who's not afraid to push some boundaries while creating some amazing conceptual images. His work is fresh, unexpected, and always intriguing. I have to admit that when I see some of his photos on Instragram my first thought is: "how did he create that?" Learn more about Fer & this podcast here: http://thetogrepublic.com/podcast/35

Love it or hate it Cardi B is EVERYWHERE! Her marketing game is on point and there are so many lessons we can learn from her and apply to our photography business! In todays' chat I had the opportunity to talk with the fabulous Stephanie Sonju ( Perhaps your remember her from her episode about Documentary Family Sessions) about Cardi B and how to find inspiration in other industries that we can ap...

Meet Annemie Tonken, the photographer behind Megapixie Photography a fine art child & family photography studio in Chapel Hill, NC. Annemie is also one of the founders of The Family Narrative, a retreat for family photographers.  During our chat we talked about the importance of running a sustainable family photography business, how to say no to things you don't want to do in your business, and th...

Meet Alex Beadon, she is the queen of IG stories and on today's chat she shares with us tons of information about this topic.  Let's be honest, when was the last time you checked your IG?? Probably within the last hour, right? You probably spend at least 10 minutes watching IG stories and if  you did that your ideal client is probably doing the same. So here's an idea, let's use IG stories to conn...

I love newsletters, but I'm going to be honest and say that it's not an easy breezy marketing strategy. But for those who take the time to build a list, this can be the perfect tool to improve brand awareness.  It's also an effective way to keep your clients and potential customers thinking about you. In today's episode I cover some important content that your newsletters should have and I give yo...

Did you know that you only have 5 seconds to capture somebody once they land on your site?? Yes, 5 seconds! CRAZY, but it is true! So if your site is not amazing, you are missing out on the opportunity to connect with new clients and that means you just lost money.  Listen to today's podcast to get some insight on what makes a website irresistible and tips you can implement right now!  http://thet...

Meet Posy! She is a very talented family photographer based out of Portland, Oregon. She has been in business for the past 10 years over which she has learned a thing or two about family photography.  In today's podcast we chat about connecting with your clients plus some other tips that you can implement in your business right away. Posy also gave us an introduction about The Family Narrative and...

I love when I get an inquiry email! It's exciting to see that people are engaging with my brand and looking at the possibility of doing business together!  So listen to today's podcast where I share 5 simple steps I take once I receive an inquiry! I also chat about contact forms and why you need to have a good one on your site :) http://thetogrepublic.com/podcast/28

Guilty! I watch (and love) the Real Housewives franchise. That being said, there are some amazing marketing tips on these series - Yes, I know it sounds crazy, but it is true!  These ladies not only know drama, but they also know what business is all about and how to get that money! So if you are wondering how to market your own photography business like The Real Housewives of (insert your favorit...

Hear me out, a confused mind doesn't buy!  You want to be a great photographer that has tons of products for your clients and you want to give them many many options to choose from...right? But guess what? While you think this is a fantastic idea, the reality is that you may be overwhelming them with all that information. And guess what? An overwhelmed mind doesn't buy!  http://thetogrepublic.com/...

So I'm very excited about the Winter Olympics! They're fun and entertaining, but mostly I'm mind blown by the dedication, commitment and resilience of the athletes. That's got me thinking what if we treated our photography business as if it were the Olympic Games?? http://www.thetogrepublic.com/podcast/25

Meet the amazing Dana Pugh, she's a family, wedding, and commercial photographer based in Calgary, Canada. In addition to her fantastic work, Dana is on a mission to help photographers price themselves correctly!  Make sure you listen to today's episode so you can get a better idea on how to start making a profit on your photography business. You can find out more info on the show's notes page htt...

On today's episode I had the chance to chat with the amazing Joshua Kane about being a destination wedding photographer. We talk about how his story translates into travels and how his clients fly him all over the world to photograph their celebrations. You can find out more, plus see some amazing images on the show's notes page http://www.thetogrepublic.com/podcast/23

I know, I know... Just the word "Self- promotion" gives you hives, after all that word has a bit of stigma attached to it. Only people that are self-centered narcissists self-promote, right? NO! Are you confused about this? Don't worry. I break it down on today's podcast.  You can access the podcast page here:  www.thetogrepublic.com/podcast/21 And join our Facebook group here: www.facebook.com/gr...

Hello Friend! On today's podcast I chat about the difference between photographers that are charging little money and the ones that are making a good living with their craft. Hint, this has nothing to do with location, experience, or even the quality of their work. You can find out more info on the show's notes page http://thetogrepublic.com/podcast/21

On today's chat I got the opportunity to chat with Rose + Thomas,founders of BitterSweet Design, about their beautiful work and how useful their products are for photographers. At BitterSweet Design you can find  stunning templates that you can use to improve your branding and elevate your client's experience.  You can find out more info on the show's notes page http://thetogrepublic.com/podcast/2...

In today's episode, I chat about the importance of taking care of your mind and body. Self care is even more important that any marketing strategy because without your wellbeing your business will definitely suffer.  You can find out more info on the show's notes page http://thetogrepublic.com/podcast/19

Photography services are a luxury for most people. And because of that, what others say about your business can make or break your studio; word of mouth is a powerful tool! In today's episode I share with you why testimonials are so important to give credibility and social proof to your business. Listen to get some ideas on how to use testimonials to grow your brand and how to ask your clients for...

Meet Rachel Brenke, the lawyer and founder behind The Law Tog. In addition to all the free content that Rachel shares with her community, she has a shop where you can find contract templates, legal guides, and tax tools. Listen to today's chat where Rachel explains why it is so important to have your business registered and always use a contract!  You can find out more info on the show's notes pag...

If you are a photographer perhaps you are considering hosting a day for mini sessions, after all everybody else is doing it right? Listen to today's episodes to find out all about mini sessions, why I don't think they are the best strategy for your business, and how to manage the current system to create a similar experience that is not only profitable but is also on brand! You can find out more i...