Marketing Tips for Photographers | The Tog Republic Podcast

Friend, Let’s welcome Alex Lipin to the podcast. Alex is the Co-Founder and Managing Partner of Hospitality & Culinary Collective, a Miami-based catering and hospitality company that’s been raising the bar in the events industry. With over a decade of experience, Alex leads the business side of H&C Collective with a strong focus on operations, client experience, and building systems that a...

Friend, let’s welcome Catalina Jean for a second episode! Catalina is a wedding photographer and marketing strategist who has truly figured out how to make AI feel easy for creatives. Catalina has this super approachable way of explaining things, and she’s been helping photographers use tools like ChatGPT in a way that actually supports their business instead of overwhelming it. In today’s episode...

We are back on the podcast after a few months off with an amazing guest! Friend, meet Martina Lanotte — an Italian-born, queer wedding photographer based in Copenhagen, Denmark, and the founder of the agency MARLANPH . She specializes in intimate weddings and elopements for couples who value human rights and hold strong ethical standards. As an LGBTQIA+ activist, Martina is deeply committed to mak...

So you’ve written the blog post, added all the pretty pictures, and hit publish. Now what? In this episode, I’m sharing the exact steps I take after every blog post goes live to make sure it actually gets seen. Because let’s be honest, writing it is just the beginning. From optimizing for mobile to using Google Search Console, reaching out to vendors, and repurposing the content across platforms l...

Friend, if content creation feels overwhelming or you're stuck on what to post and where, you’re going to love today’s episode. I had the absolute pleasure of chatting with Matty Loucas, a travel and hospitality photographer turned educator who’s all about helping creators grow their brand and make money through photography. He’s based in beautiful Barcelona, and he blends content creation with co...

Friend, meet Vanessa Joy — a talented photographer specializing in weddings, portraits, and corporate branding across Austin, NJ, and NYC. On top of working with major brands and being a Canon Explorer of Light, Vanessa has built an incredible YouTube channel with 200K subscribers and over 500 videos! In this episode, I chat with Vanessa about how creating video content can help photographers attr...

Friend, meet the amazing Noella Andres! A former wedding photographer turned consultant and marketing expert, she now helps photographers expand their reach and impact while working closely with brands to build meaningful connections. In this episode, Noella breaks down how photographers can collaborate with brands in a way that’s both strategic and mutually beneficial. We’re talking about what br...

I published this episode two years ago but I'm confident that the insights are still incredibly useful today. If you're not tracking your numbers, you're missing out on opportunities to pivot your business or double down on what truly makes a difference. Enjoy this episode! -- Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Friend, In this episode, I’m chatting with Catalina Jean about the power of setting boundaries to create balance in your business and life. We dive into why boundaries are essential for avoiding burnout, fostering healthier client relationships, and staying true to your values. Catalina shares practical tips and personal experiences to help you take control of your time and energy. If you’re ready...

In this episode, I’m sharing my journey with a new personal project, Silent Vlogging, and how it has helped me find balance and inspiration in life and business. From reigniting my passion to sparking new ideas, this new personal project has pushed me to grow in unexpected ways. I’m excited to share how these creative pursuits can bring fresh energy, perspective, and purpose to your work! At the b...

Friend, if you’ve been hesitant about incorporating discovery calls into your business or think Gen Z clients aren’t interested in phone conversations, this episode is for you! If you’re not familiar with Brad & Jen, let me introduce them: they’re a husband-and-wife photography duo based in Nashville, Tennessee, with nearly 15 years of experience capturing stories and building a purpose-driven...

Friend, if you’ve been struggling to get more inquiries in your inbox, today’s episode is exactly what you need. In this episode, Sam Jacobson shares key strategies to help you attract more inquiries and turn potential clients into bookings. You'll get valuable insights on how to improve your messaging and approach to draw in more couples. If you’re tired of hearing crickets in your inbox and...

Friend, for the past couple of years, I have been doing website reviews and content feedback (on my Patreon ), and I keep seeing the same mistakes made over and over again. I want to be clear and say that done is better than perfect, so if you’re doing your best to publish a blog post, you go! But hopefully, this list episode can give you some insight into how to make your blog posts better for SE...

Friend, welcome to another chat! Today I want you to meet Andrea Eppolito, a fabulous luxury event planner based in Vegas who works with clients all over the world. In today’s episode, we’re chatting about personal branding and how to incorporate your business with who you are and the things you enjoy and love. Andrea is the author of four books, including "Redefine Your Wedding Business,&quo...

Friend, welcome back to the podcast! I wanted to break the radio silence with a topic that I love and that I keep seeing many questions about on Threads . Since I love Pinterest so much , I wanted to answer your questions about this platform. In this episode, I cover what Pinterest is, what you should expect from it, the client’s journey, and a bit more. Feel free to contact me if you still have q...

Friend, meet Tae a wedding photographer based in LA and also the founder of Be Here Project an educational platform for creatives ( all content in Spanish). Tae is great at numbers (not a surprise as he has a bachelor's in economics) so in today’s episode, we’re chatting about numbers and Tae guides us on the best way to set our prices to succeed. You can find more about Tae here: WEBSITE BE H...

Friend, I have been talking a lot about SEO, and the reason why is because it’s a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes! Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently based in Connecticut. Karry is passionate about small business marketing and SEO — and is currently offering mentorships to wedding photographers. In today’s episode...

It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary. However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so. So in today’s episode, I’m sharing with you 5 things I’m doing to keep m...

Friend, today’s episode is an interview I did with my fellow podcaster Bobbie Barbarich. Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed. In this episode, Bobbie and I chatted about some recent changes I made to my business and the mindset work I have been doing to implement significant changes...

Friends, today we have a question from Rachel Mann Photography (I host Q&A’s on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?” Well, over a decade ago, I was solely a family photographer when I had just started my photography business. At that time, we didn’t have Instagram (CALM DOWN, YOUNG PEOPLE!!!), so I had to rely on networking to grow my busine...

Friend, if you've been a photographer for over 15 years, you've likely heard the name Jon Canlas at least once. If you shoot film, you've definitely heard his name at least twice ;) I've been a fan of his work since the early stages of my career, and I'm thrilled I had the opportunity to have this chat at this stage of my business! A conversation that was supposed to be about a...

Today’s episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session. I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry. The reason I wanted to hear her point of view was that after presenting my pricing, she politely mentioned that unfortunately, she was going wi...

I published this episode 2 years ago and since we are talking a lot about websites, I'm going to share this with all of you! I hope in 2024 you focus on your site as a major component of your marketing strategy! Enjoy this episode! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠https://thetogrepublic.co...

Did you know that Instagram now has Channels ? If you've been living under a rock and this is news to you, I just want to let you know that I have a Marketing Channel, and you can join for FREE. There, I'm sharing bite-sized marketing tips, and you can ask questions too! The questions from Today’s episode come from 2 fantastic photographers Rachael Mann and Francisco Estarda they asked abo...

Friend, the very first impression that prospects get of your business is through your images. Are you showcasing the kind of work that will attract your ideal client? But here lies the catch-22. How can you attract the clients you want if your work isn't speaking to the right audience? Allow me to introduce David Abel, an international wedding photographer based in Virginia. He took matters in...