Marketing Tips for Photographers | The Tog Republic Podcast

Happy 2024! Blogging is back in fashion, and I hope this episode provides you with the encouragement and strategies you need to start using this approach as a fundamental tool in your business. Brianna Parks is an adventure elopement photographer in Northern California, and her website receives over 300 inquiries per year, thanks to Google! In today's episode, we discuss her blogging approach,...

Gratitude plays a significant role in both my life and business, so here are five ways to show gratitude in the Wedding Industry and Grow Your Business! In this super short episode, but very applicable, I share with you five simple strategies to show gratitude, while getting noticed by your favorite vendors. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join...

Friend, so it's been several months since the release of ChatGPT and since AI is going nowhere we might as well learn how to use it. This chat with Corey Potter from Fuel Your Photos is packed with knowledge, dos and don'ts, and general ideas as to how to use ChatGPT as a tool to help you with your writing. This episode is perfect for photographers who want to blog more often and feel very...

Friend, we all have been there: Overwhelmed, is the reality of running a business, at some point, you will face some things that will overwhelm you, but you need to find a way to reset your nervous system and carry on. Today’s episode is an honest chat with Aida Glowik a wedding photographer based in Germany. She is also a speaker and host of My Wedding Season - The Podcast! In addition to running...

Friend, Meet the incredibly talented Bobbi Barbarich, an award-winning documentary wedding and family photographer known for her unique perspective on traditions and her ability to find magic in the everyday. In this conversation, we dive into the world of candid photography, the art of documentary coverage, and how to capture your clients authentically. Whether you're a seasoned documentary p...

Friend, as a business owner, I find it valuable to assess where my business stands at the beginning of each quarter. But when it comes to the last quarter, I take a deeper dive. I review the data from the previous months, gathering insights from the entire year. This helps me make informed changes and kickstart the new season with a strategic edge. Here’s an episode to dive deeper into this topic:...

You might be turning people away by engaging in any of these behaviors with your prospects! In this episode, I share a recent interaction I had with a company I wanted to hire and how their customer service left me feeling confused, annoyed, and sadly turned off by their brand. Avoid making these mistakes at all costs! ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OP...

Blogging is a tedious task. There, I said it. But it's also a strategy that keeps eyes on my brand, brings new clients to my website, and gets vendors excited about working with me. "'If you build it, they'll come" has to be the biggest lie ever told. A better phrase is: "If you build it and then promote it, they'll come." So, in today's episode, I'll sh...

Friend, this episode is about a recent dining experience at a Michelin Star restaurant and some of the subtle things I noticed that can be applied to your photography business. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:   This coaching photogram is designed for photographers who haven’t been able to book consistent clients, make l...

Hi Friends, this episode has some juicy Q's like how to use a podcast to market your business. Is Pinterest still relevant? How to connect with vendors online. And what to do if you need to start all over in a new city! This episode was sponsored by one of my favorite tools! Imagen: Personalized Photo Editing Assistant and you can get 1500 free edits with this code: https://imagen-ai.com/?ref=...

Friends, for years I posted on Instagram twice a week, but I wanted to challenge myself and also see what kind of impact it would have on my business if I committed to posting weekly. Although the results of this exercise only apply to my business, the lessons I learned could be beneficial to you! Mostly, I hope that this short episode inspires you to get out of your comfort zone, take a look at y...

Friend, today’s episode is an interview I did for my friend and fellow podcaster Daniel Moyer. In addition to being a fantastic photographer, Daniel is a great podcast host and you can find amazing content on his show. In this episode, Daniel asked me important questions about Pinterest and how to market your business in the platform. YOU CAN FIND MORE ABOUT DANIEL HERE: DANIEL MOYER PHOTOGRAPHY T...

Friend, meet Pam Kriangkum, a fabulous photographer who after facing some burn out found herself at a crossroads: to continue to photography career, or to let go of what felt comfortable to find a new passion and purpose in life. After feeling overwhelmed and a bit confused as to what she wanted her career to look like, Pam decided to have 100 coffee business dates to hear about other people’s jou...

Friends meet the uber-talented Bianca + Kyle Thompson from Oak + Iron this is their 3rd time on the podcast (catch them on episode 30 , & episode 74 ) and today we are chatting about going viral on TikTok and what that meant for their business. What started as a fun account to explore their creativity and have fun soon turned into experimenting with different ideas and pouring their heart and...

Friends, it’s been a couple of months since the last time I published an episode, and I’m so happy to break the radio silence with this interview with Michelle Gifford. If you don’t know Michelle, let me introduce you! She is a Brand Strategist, Business Coach, Podcaster, and highly sought-after Public Speaker. With her signature combination of straight talk and tough love, Michelle teaches Social...

This is the current existential question of 2023, to get verified or not to get verified… Meta released a new Instagram verification feature and now it’s available in the USA, New Zealand, and Australia. I asked a lot of questions! I asked fellow photographers, clients, and potential clients about their perspectives and opinion on this matter, so today’s episode is juicy! I want to hear from you,...

Friend, I have been writing blog posts for over a decade, and during the majority of this time, the post was poorly written and obviously had a very low impact on my brand. But a few years ago, after spending all of 2020 working on my website and learning about SEO things changed and I took my site www.carolinaguzik.com from page 7 on Google to page 1 and blogging had a great deal on this move. In...

Yo de vuelta por aquí compartiendo algunos tips que les pueden servir mucho. En este episodio me enfoco en 3 pasos que deber tomar después de hacer una boda. ¡Estos tips son muy simples, pero les pueden abrir muchas puertas!

Friend, we talk a lot about “Social Proof”, but if we flip the coin then we have “Social Doubt” Social Doubt is what repels people from buying your services, due to uncertainty. If you take a closer look at your whole brand, you might find aspects that are causing doubt in the mind of your prospects and we don’t want that! In today’s episode, I cover six parts of your business that you should look...

Friend, this is the very first time that I post an interview from another podcast. Meet Colie James, she is a fantastic family photographer and educator, and the podcast host of Business-First Creatives , make sure to subscribe to her show as it is super useful for photographers. She interviewed me on her podcast a few weeks back and I now I want to share it with all of you. In this episode, Colie...

Friend, talking about money and mindset can be intimidating, but those conversations are a must if you want to move to level up your business. In today’s episode, I’m chatting with the amazing Kristin Sweeting about how to reach 100k, and what to do next once you achieve this goal. Kristin is a wedding photographer and business coach based in Nashville, TN. She helps brands and businesses shine th...

Friend, I’m late to this conversation, but it’s absolutely worth having it. If I hear one more Instagram coach comparing your small business with Rihanna and how she worked for free at the Super Bowl, and how you should work for free too, I’m going to flip a table (Teresa Giudice style) In this episode, I chat about how you can’t compare your small business with Rihanna and her Super Bowl performa...

Friend, today’s episode is packed with information and key content to succeed at sales. If you haven’t met Sam Jacobson, let me introduce you. Sam Jacobson is a sales, pricing, and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 17 years of working with weddings. Today’s episode is all about buyers’ p...

Friend, by now you know that I’m a Pinterest Evangelist! I love Pinterest and I have seen great results using the platform! But I have also audited and talked with many photographers about their Pinterest accounts and how they use the platform, and why they haven’t seen results yet. In this episode, I cover the four major mistakes why your Pinterest isn’t delivering results. My Dm’s are always ope...

Friend, starting a photography business can be hard, it’s a catch-22, to be honest. How can you get clients if you don’t have a portfolio? How can you get a portfolio if you don’t have clients? Recently I came across a website where 90% of their site was stolen. Their images were taken from other photographers’ websites and so was their copy. This is not only a bad move for them as artists, but th...