Marketing Tips for Photographers | The Tog Republic Podcast

Friend, in today’s chat Eden Strader, explains how you can build a brand that has no competition and what that actually means for your business. Eden shares with us some business strategies you can implement to make sure your brand stands out, and we also discuss how mindset it’s a crucial part of moving your brand into a place where you are no longer worried about competition. Eden believes we sh...

Friend, today’s episode is a conversation with my friend Stephanie Sonju from Sonju Photography about how to deal with clients that are difficult during a session or wedding. We candidly chat about our own personal experiences and the things we do in our business to make sure our clients have not only a great experience but also a good attitude on the day of their event. My business motto is: “My...

Friend, happy 2023! One of the things that have been crucial to my business growth and success has been tracking my data! I track everything! From my followers to my website views, to my referrals these numbers guide all my marketing efforts and where I spend time on my business. Today’s episode is short, but straight to the point. If you have any questions, just join my free Facebook group! Wishi...

Friend happy Tuesday! Today I want to share with you three business lessons that we can learn from watching the World Cup. Whether you are a football fan (ahe… soccer is not a real name),  or not, I can guarantee you today’s episode is going to bring you inspiration :) -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coa...

Friend, running a business requires work, endurance, stamina, relationships, and a bit of luck! And if you want to make sure your business and headspace will make it in the long run, then you need to get systems in place. Systems are not the only software that you can install, but also your network and the relationships your build around your business! In today’s episode, I’m talking about systems...

I like to plan ahead, and I also love structure, so obviously I enjoy a good timeline. In my opinion, photo timelines for weddings are an incredible tool to help you maximize the time you have been hired for while managing expectations and having enough time to create the body of work that will impress your clients. There is always room to capture things as they unfold, but I believe that without...

Friend, as photographers we are constantly looking to get on the grace of wedding planners (and you should), but venues are where is at! Venues have more opportunities for business than a single planner, and you can count that couples looking at your favorite venues that are within your budget and aesthetics. In today’s episode, I had the opportunity to chat with Shannon Tarrant. She is on a missi...

Friend, if you are a wedding photographer and have needed help you know how stressful can be to find a talented and responsible assistant, second, or even a lead photographer to help you out. We all have read horror stories on Facebook groups, and it can be a bit nerve-wracking to hire someone you have never worked with. Let me introduce you ShootWith. Me is a platform that simplifies and streamli...

Friend, welcome to another episode! Today we are having a conversation with the talented Alex Eischeid. Alex Eischeid is a creative portrait photographer, mentor, and instructor. She is passionate about storytelling through self-portraiture and is devoted to helping other photographers develop their own personal and artistic voice. In this episode, we talk about how to develop concepts into final...

Friend, welcome to another episode! Today’s conversation is with the super talented KT Merry about custom proposals. KT Merry has been a luxury wedding photographer for 15 years. She has photographed the most opulent and beautiful weddings and her clients include several celebrities. In today’s chat, we are covering the topic of custom proposals and how they can elevate your brand, and put you ahe...

Yo sigo por aquí hablando mucho acerca de websites, porque en realidad es una de las herramientas fundamentales para tu negocio! En este episodio me enfoco en tu página de portafolio y los errores que más a menudo veo! Espero que esta información te ayude a mejorar tu website. Si quieres ayuda 1:1 aquí te dejo la información: https://thetogrepublic.com/website-reviews En este episodio también les...

In the famous words of Ice Cube, “ you better check yo' self before you wreck yo' self”. Today’s episode it’s short and to the point: simple advice to keep your sanity during the busy season! That’s it, nothing fancy, not a marketing tip, but a life hack just in case you start to get overwhelmed in the weeks ahead. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPT...

If you’re a wedding photographer, perhaps at some time during your career, fellow vendors have asked you if you can share some images from events with them. Creating a gallery for vendors after weddings have been one of the easiest marketing strategies I have implemented in my business, as it helps me build a relationship with them, while also exposing my work to their audience. In today’s episode...

Friend, to gift or not to gift, that is the question. This is a hot take on a topic that very often appears on Facebook groups and conversations: “do I need to send my new bookings a gift?”, “What should I send them?”, “Is this ok for a gift? I have done it all! I have gifted my clients and I have skipped it too,  and it today’s episode I’m sharing with you my experience and some things to co...

Friend, I keep seeing all over Facebook Groups fellow photographers being stressed about their marketing efforts not delivering results, and when I ask them what specifically are they doing, or not working, their answer tends to be along these lines “I‘ve done it all and I have no clients” I know it’s really easy to attempt to measure our marketing efforts’ success on the number of clients we book...

Friend, meet the talented Nina Larsen, an elopement photographer based in Boulder, Colorado. She’s done over 200 weddings and elopements since her start in 2017, is passionate about SEO and content creation and loves helping other photographers with all things marketing and business strategy. Nina has been a guest on the podcast before, so I recommend you also check out that episode. 97: HOW TO CR...

Friend, if you are not blogging, you are missing out! Blogging is definitely not dead, and in fact, it is alive and well! In today’s episode, I chat about why having a yop list of venues to get married in your city is crucial not only for SEO but most importantly to set yourself as an expert and connect with couples even before they realize they need a photographer. Listen to this episode where I...

Friend meet the talented McKenzie Bigliazzi, an alternative colorado elopement photographer & planner for punk-rock, van-obsessed, non-traditional couples who want to elope with an amazing mountain backdrop without the complicated planning stuff! In 2020 McKenzie moved her business from Illinois to Colorado and in today’s episode, we chat about the steps she took to start from zero in a new lo...

Friend, meet the talented Sabrina Gebhardt, a lifestyle family and newborn photographer of more than 11 years in Fort Worth, Texas. She has found a passion in coaching photographers and other creative entrepreneurs on running a business that is both sustainable and successful. In today’s episode, we are chatting about creating your own definition of success and setting some boundaries that will he...

iBuenos amigos y rompemos el silencio de más de un año sin crear episodios en español con este episodio que está lleno de valor y superimportante para que le ponga un poco de cuidado a su página de inicio. Después de hacer más de 100 revisiones de páginas web, veo que muchos fotógrafos están cometiendo los mismos errores que no solamente les está afectando su posicionamiento en Google, sino tambié...

Friend, I’m going to continue talking about websites, because I know firsthand what a great tool it is to get your name out there and connect you with amazing clients! In today’s episode, I cover six major mistakes I keep seeing on Portfolio pages! These mistakes are not about photography, but instead, they are mistakes about branding, website functionality, and visitors’ experiences. These mistak...

Friend, if you are not using Google Business Profile you are definitely missing out! This free tool is a great asset! In this episode, I cover some of the major benefits of getting this account set up right away. I also address some of the hesitations you might have. For my friends on Patreon, I have an extra present and I’m sharing with them two email templates I use to easily collect reviews! Wa...

Friend, after reviewing hundreds of websites, I”m here to share with you five major mistakes the majority o photographers are making on their homepages! But I’m not only pointing out the mistakes, obviously, I’m also giving you tips on how to fix them! If you find this episode helpful, perhaps you are interested in having me do a full review of your site, if so you can find all the information her...

Hi friend! Today is a solo episode and I want to talk to you about mentors and the different ways you can be a mentee (you will hear that I had a bit of a problem with this word 🤣) In this episode, I share with you my own experiences after paying thousands of dollars in mentorships, classes, and subscriptions. Are they worth it? Do you need them to grow your business? Listen now to find out! -- A...

Friend, meet Eugene Drake the founder and creative director of The Drakes, award-winning filmmakers and photographers, specializing in wedding cinematography. Eugene was born in Venezuela. He is passionate about storytelling, human connections, and keeping memories. Early in life, he felt a calling for the arts which led him to study Graphic Design. While exploring arts, he started a clothing bran...