Marketing Tips for Photographers | The Tog Republic Podcast

After unplugging from my business and the internet, for two weeks I came back recharged and ready to work! In this episode I chat about why unplugging is great for creativity, how to set boundaries with your clients so you can disconnect and some of the systems you should have in place before doing so. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coachin...

Friend meet Casey + Mandy two friends and fellow photographers that saw a need in the industry and created a workshop catering to photographers that want to be better second shooters. In today’s episode, we talk about how to approach photographers that you want to work with, and how to do a great job as a second photographer. Casey + Mandy also shared some tips to lead photographers on how to have...

Friend, meet John Dolan a photographer that has been successfully capturing couples for over 30 years. If you have been wondering if your business has an expiration date, then this conversation is for you. John candidly shared his experience as a photographer and how he keeps himself excited about the work he produces. This chat is great if you are experiencing burnout and want to find a way to ma...

Friend, if you want to present beautiful work to your clients, and also have time off to pursue the things you love, or to invest that time back into marketing your business, the ImagenAI might be what you are looking for. ImagenAI is a photo editing desktop app for Adobe Lightroom Classic! The future is here and this software does the editing for you! In today’s episode, I had the chance to speak...

Friend, meet John Mansfield the owner and a lead photographer at All Heart Photography, a Houston, TX-based wedding photo + video team with a passion for relationships! In addition, John is the host of Light and Dark Photography Podcast where he shares weekly podcast episodes filled with actionable insight to up-level your business and create a more fulfilled lifestyle. In today’s episode, John is...

“We’re not supposed to talk about money” I’ve heard that phrase many times in my life and no wonder, I used to feel so awkward when the conversation about money with my clients arose. But the reality is that if you are running a business, you better get comfortable having conversations about money, after all, if you make no money with your photography business you might be back at that boring corp...

Friend, meet Gavin Wade a photographer and founder of CloudSpot. In this episode, Gavin shares with us how to execute ideas, prioritize what’s important,  stay motivated and how to avoid  “ shiny syndrome object” As the founder and CEO of CloudSpot, Gavin and his team have turned CloudSpot into the fastest, easiest, and most customizable way for photographers to deliver and sell their wo...

Friend, meet the talented (and super fun) Rachel Larsen Weaver.  She runs a fantastic business, documenting clients across the country in a long-form style (her sessions are 24 hours long). In this episode, we dived into how she uses Newsletters to create connections and trust with future clients and how you can do it too! Let me be honest, a newsletter strategy is not for the faint of heart,...

Friend, meet Daniel Usenko the CEO and co-creator of Pixellu, a company that has helped my business immensely. In today’s episode, we talk about album design, how to create them and why selling albums to your clients it’s not only great to achieve your financial goals, but also a great added value to your client’s experience. You can find more about Daniel & Pixellu here: His Website  Pix...

Friend, Today’s episode is a bit different as I invited a previous client of mine to share his (and his husband’s) experience as a same-sex couple planning a wedding. I photographed Patrick & Jose’s wedding in March 2019 and I wanted to bring their perspectives as clients to the podcast, so we can all hear how clients feel, what they are looking for, and what lessons can we learn from their ex...

Friend, meet the talented Octavia Elease, she is a brand + Showit website designer based in Atlanta, Georgia. She fuses brand storytelling with a modern and minimal aesthetic to create custom brands, custom websites, and website templates for creative entrepreneurs. In this episode, we talked a little bit about branding, brand voice, and how they are integrated into your website.  Octavia als...

Friend, meet the super talented Suzzane brown, known as Simply Suzy. She is a luxury family photographer based out of Chicago for the last 14 years, specializing in lifestyle film photography. She also teaches other pro photographers how to run a sustainable business and master working with families so that they can find the meaning, purpose, and joy in their work that they dreamt of when they fir...

Friend, meet the talented India Earl, she’s been photographing people for the past 12 years and in addition to her photography business, she runs an educational site for photographers and creatives. In today’s chat, India shares with us how to avoid conflict with clients, and handle those uncomfortable conversations. India also has a few resources that can help you prepare your business to be not...

Friend, if you have been listening to the podcast for a while, you sure know Sam Jacobson. He’s been a guest on the podcast three times and I love having conversations with him because he has a pragmatic and science-backed sales approach to business. In today’s episode, Sam shares with us how to grow your referral network with the help of event planners, venues, and even your current and past clie...

Friend, meet Megan Kantor, she and her husband Nate, are the photographers behind Cedar & Pines and they focus on photographing elopements & weddings in the Western US  (and the world). In this episode, I had the chance to chat with Megan about creating content that connects you with your current and future clients! This episode is filled with simple and organic things that you can im...

Friend, this episode with Blair Delaubenfels is packed with content & inspiration if you are looking to start a personal project! Although the last couple of years have been very challenging for some of us, personal projects can be the space you need to recharge, get creative, and most importantly do something just because you love it. YOU CAN FIND MORE ABOUT BLAIR HERE: WORLD’S BEST WEDDING P...

Friend, this is one of the most important data you should be tracking in your business! Where are your inquiries coming from? If you have a clear answer you can double down your efforts, or adjust your marketing tactics to see results. In this short episode, I go over how do I track my leads, and what do I do with this information. Remember, that not knowing your numbers will eventually cost you m...

Friend, happy 2022! The beginning of a new year is always exciting, and the time to plan new goals. But doing so can be an intimidating task. In this episode, I chat about goals, projects, and the difference between them. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to...

This is one of the questions that gets asked the most in Facebook groups: should you put your pricing on your website? Well, I addressed this question in today’s episode and I give you a few alternatives on what to do. __ Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend, meet the talented Colie James! In addition to being a super talented and fun photographer, she has a passion for CRM systems because she wants you to elevate your client experience and work smarter, and not harder! In this episode, we chat about CRMs and how they can help you speed your booking system, keep you organize and on track so you can focus on what you love most: photographing you...

Friend, meet the super talented and always fun Maddy Shine! In this episode, Maddy shares with us how to use our personality to win clients. Maddy is known as the SEO & Online Visibility Queen. Her mission is to drive women to the top of Google and beyond, teaching you how to grow your business so more people see you and buy from you! This episode’s pack with actionable steps and examples so y...

Friend, today’s episode is short and to the point: 4 things that I do after a wedding (or lifestyle session). These 4 things help me keep organized and on track, stay connected with vendors and also showcase gratitude. __ Check out the episode notes for more information: https://thetogrepublic.com/podcast/four-things-that-you-must-do-after-a-wedding Apply to my 1:1 Coaching Program: https://thetog...

Friend, in today’s episode I had the chance to chat with Hannah Bargas the founder of Writefully Yours, an agency that specializes in helping wedding professionals market to their ideal client. Being that as photographers we wear many hats,  many times the topic of marketing overwhelms us, but in today’s episode, we covered how to create content to market your business in a way that feels mor...

Friends, what an honor to share with all of you, that my podcast has reached 100,000 thousand unique downloads! Reaching this goal was literally possible thanks to you! Without your support and (literally) the fact that you listen to this show, this would have been impossible! So to keep things consistent with what I have been doing since the beginning of this show, in today’s episode I want to sh...

Friend, I’m so happy to have Ben once again as a guest on the podcast  (He was on episode 48: A Chat With Ben Hartley About Bridal Shows ), and today, we are diving into a topic we both love: Chain Reaction Marketing. But first, let’s define Chain Reaction: a series of events, each caused by the previous one. In this episode, Ben chats with us about how to create a chain reaction with your ma...