Marketing Tips for Photographers | The Tog Republic Podcast

Friend, I’m so happy to have Jai Long once again as a guest on the podcast ( He was on episode 121: Goal Setting + Mindset ), and today, we are diving into a topic we both love: Marketing! If you don’t know Jai, he’s a photographer, business coach, podcast host, serious entrepreneur, and all-around cool person! He has tons of insights to share and he’s always willing to share his knowledge. Althou...

A few weeks ago I was helping my cousin find a wedding photographer for her upcoming celebration, so I went to Facebook groups to try to get some recommendations. Although I received tons of recommendations, they all lack a major thing…. to address my pain points. Listen to this episode to hear my story and to learn a thing or two that you can change or implement into your business right away to c...

Friend,  this is a very polarizing topic in the wedding industry and you will find some photographers that say “ sure why not ” while others say “ hell no!!! ” In today’s episode, I’m covering the pros and cons of this business strategy, and I also give you some ideas so you can actually collaborate instead of compromise! -- Check out the episode notes for more information : https://thetogrep...

Today’s guest joins us all the way from Australia! Friend, Meet Mark Rossetto, he’s a photography business coach, and his systems and processes for increasing sales and profits, combined with his extensive marketing and industry knowledge have resulted in hundreds of success stories for both aspiring and seasoned professional photographers all over the world. In this episode, Mark shares with us t...

I have reviewed hundreds of photography websites, and the majority of times they all have the same mistakes: they are either lacking content and direction, which is really bad for SEO, or they have so much visual clutter that they are overwhelming the visitors. In this short episode (less than 15 minutes) I talk about the 5 pages your website must have and why you need them. I also share some tips...

Friend, if you overshoot like me, you know the pain that it is to cull all those extra images! Just the thought of it is tedious and therefore, we procrastinate doing it. But what if I tell you that there is a different way, an easier way to get this task done! Drum roll, please…. Meet AfterShoot, your new favorite business tool! AfterShoot is the leading AI-based photo culling software for both M...

Friend, if you think that copywriting is an afterthought and your business doesn’t need it, I can bet that you are missing out on business! As photographers, we focus mainly on creating beautiful images, and very often we overlook the power of words! Yet, good copy on your site can actually help you close sales and get people interested in your services, even before they get on a phone call with y...

Friend, meet Ashley Freehan, she is a brand photographer, podcaster, and motherhood and business coach for mom photographers. In this episode, we chatted about how to use time blocking to skyrocket your productivity! For some of us, scheduling our “to-do list” might be a daunting task, but Ashley explains why allocating specific times and durations of tasks is actually very beneficial for your bus...

Friend, you know that I often advise you to take care of your website as it is a very important tool in your business, but I also know that creating a website that sells itself is not an easy task. Meet Blair DeLaubenfels, a former fine-art wedding and portrait photographer, founder of Junebug Weddings, and now the owner of   World's Best Wedding Photos , a highly-vetted directory, blog, and...

Friend, meet the super talented Julie Christie! She’s marketing obsessed and also dedicated to helping photographers to become skilled marketers! In this episode we are talking about Instagram, the new changes the platform recently announced, and how to continue to use the app in a way that still is enjoyable for you and profitable for your business! This episode is packed with golden nuggets and...

Friend, although I’m not a mom myself, I have spent the summers with my niece and I know that having a kid around, and catering to them while also running a business is not easy! Since I’m not a mom, I invited the very talented Angie Nelson, who’s a mother of two, an amazing photographer, business owner, and educator to chat about how the topic of parenthood & business! Spoiler alert, the word...

Friend, running a business involves so many layers and structures! Whether you are running a big business, or you are still a solopreneur, you need support and structure so your business can thrive. In this episode In this episode I share with you my favorite tools and why do I love them so much. Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____...

Friend, if you have been wondering how to market yourself and your business at weddings, this episode is for you. Full disclaimer, I don’t believe this particular marketing strategy is for everyone, but if you are clever in the way you implement it, it could leave your couples very surprised and their guests amazed! Meet Esteban Gil, a very talented photographer based in the North East, and he’s b...

You might be wondering why are we talking about impostor syndrome and mindset in a marketing podcast, and well the reason why is because if we don’t feel secure in who we are as artist/business owners we can’t have a thriving business. Let me introduce you to Dave Moss, a wedding photographer turned business and life coach for adventurous humans who want to improve both their lives and their busin...

Friend, if you have ever wanted to send an email to a wedding planner, podcast, and/or conference host, this episode is for you. I get at several emails per month from people pitching themselves to be on the podcast and the majority of times they end up in the trash folder. The reason why is very simple: The pitch lacks value! So if you want to get noticed by people in your industry and want to co...

A couple of months ago I had the opportunity to chat with Daniel Moyer from Focused Photographers ( you can listen to that interview here ) and in that episode, we spoke about client’s questionnaires and why they are super important. In today’s episode, I’m sharing with all of you what I ask on my questionnaire, why I ask certain questions, and what I do with that information. Want more content? J...

Friend although this podcast it’s all about marketing, today we are taking this conversation to a topic that I love, and that overall can help you be a better photographer: Meditation. While scrolling IG I came across Marnix’s story and it stopped me in my tracks. He was chatting about how sitting on a park bench for a year made him a better photographer. So Immediately I reached out to him becaus...

Esta charla es para todos aquellos que piensan que viajar por el mundo tomando fotos es solo cuestión de empacar la maleta e irnos de paseo! Te presento a Víctor Marti, un gran fotógrafo internacional de bodas que lleva viajando por el mundo más de una década, tomando fotos de eventos inolvidables. En esta charla Víctor nos muestra el otro lado de la moneda y comparte con nosotros el gran sacrific...

El sueño de todos como fotógrafos es crear fotos impactantes que se queden gravadas en la memoria de nuestros clientes! Te presentó a Juya Gentil, un talentoso fotógrafo de bodas Colombiano que constantemente está explorando. El sueño de todos como fotógrafos es crear fotos impactantes que se queden gravadas en la memoria de nuestros clientes! Te presentó a Juya Gentil, un talentoso fotógrafo de b...

Friend, meet Tamera Darden she’s the talented brand photographer behind Darden Creative. Darden Creative specializes in bright, bold, and refreshing product photography + styling that increases visibility and sales for Beauty & Lifestyle Brands created by Women of Color. In this episode, we talked about the 3 step framework to booking more product photography clients + some mindset and inspira...

Si el número de seguidores en Instagram te está molestando y piensas que necesitas más seguidores para ser exitoso entonces este episodio es para ti! Les presento a Mario Tijerina, un fantástico fotógrafo de bodas en México (y el mundo) que ha encontrado éxito, felicidad y propósito con su cuenta de Instagram que tiene menos de 10k seguidores. En este episodio charlamos de la importancia de enfoca...

Friend, meet Nathan Holritz, he’s the founder of photographersedit.com and in today’s episode we’re chatting about why outsourcing your edits is actually an investment in your business. If you are like me, perhaps you do it all! And although that can be great, the reality is that at some point help is needed if we want to grow. Editing is one of those tasks that feel very personable, and maybe eve...

Friend, if you don’t know who Sam Jacobson is I’m sure that you will be a fan after listening to this episode. Sam helps event pros book and charge more with science-backed sales approaches honed over 15 years in the wedding industry! Whatever it is, the way you tell your story online can make all the difference. He focuses on how to guide the buyer’s journey, how to discover couples’ real needs,...

Te presento a Tae Kim, un fotógrafo muy exitoso de México y además educador y director del proyecto Be Here Now. En este episodio charlamos acerca de como crear buenas conexiones con futuros clientes y como amplificar su experiencia durante el tiempo que trabajamos con ellos. Tae nos comparte su punto de vista y la importancia que tiene ir más allá de lo que es esperado. Tae tiene un podcast incre...

Friend, meet the super talented Ryanne Hollis, in addition to being a great photographer, she’s also into albums and how they can transform your business! In today’s episode, we chatted about all things albums. From design to some of the best companies out there, Ryanne shares with us how albums can amplify the clients’ experience while also increasing your revenue. If you have been on the fence a...