Carolina Guzik

Marketing Tips for Photographers | The Tog Republic Podcast

Business EN ↓ 265 episodes

Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business

Author

Carolina Guzik

Category

Business

Podcast website

thetogrepublic.com

Latest episode

Feb 10, 2026

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Episodes

91: How to Scale Your Wedding Business With Kellie Daab 14.07.2020

In today’s episode, I had the chance to speak with Kellie Daab, she is the founder of Wedding Industry Institute. With over 14 years of experience as an event planner and educator, she has taught wedding pros who to scale their business applying 4 core strategies. So if you want to explore the possibility of scaling your business, listen now! :) Join the private FREE FB Group: https://www.facebook...

90: Converting Inquiries Into Clients With Alan Berg 07.07.2020

This has to be one of the most important steps in your business: converting a lead into a client! In today’s episode, I had the chance to speak with Alan Berg about this topic and he shares with us so many amazing tips and strategies you can start using right now! Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

89: How Engaged Couples Are Using Instagram with Lauren Grove 19.05.2020

In today’s episode, Lauren shares with us how engaged couples are using Instagram to plan the wedding and connect with possible vendors. This episode is packed with information and data Lauren has collected, so listen now to gain some insights into this fantastic topic. Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

88: Understanding Google Analytics With Britt + Kelsey 05.05.2020

Meet Britt + Kelsey! This duo is super knowledgeable in all things design, and today we are covering a topic that’s crucial for the success of your website and the content you create: Google Analytics! Get Boost Your Website Traffic Bundle for Photographers: https://launchyourdaydream.com/boost-website-traffic Use the coupon code of TOGREPUBLIC, to get $50 off Join the private FREE FB Group: https...

87: Pinterest: A Client's Journey 21.04.2020

In today’s episode, I talk about the client’s journey in Pinterest and how they use the platform to get inspiration and take action. Link to Pinterest Class:  https://thetogrepublic.teachable.com/p/the-art-of-pinning Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

86: Legal COVID-19 Chat With Paige Hulse 14.04.2020

Meet Paige Hulse, a fantastic lawyer that works with creatives! In this chat, Paige answered some of the main legal questions we are now facing at this unprecedented time in our businesses. Paige's FREE COVID-19 Resources: https://www.shopcreativelaw.com/covid19 Follow us on IG: https://www.instagram.com/thetogrepublic/ Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

85: How To Be Of Service To Your Clients During The Pandemic With Annie Lee 03.04.2020

In times of high stress and uncertainty, you can still do good both to the wedding industry and the world. In this episode, I had the opportunity to chat with Annie Lee, a fabulous event planner, about how to serve your clients, your community and help your industry during this pandemic. Follow Annie on IG: https://www.instagram.com/daughterofdesign/ Follow us on IG: https://www.instagram.com/thet...

84: How To Handle Chaos During The Pandemic 24.03.2020

Friend, this is the very first episode that I record since the COV-19 pandemic, and in a sea of distress and bad news, I want to bring some light into your world. In this episode, I cover how to handle the chaos in a positive way. I share with you actionable steps that you can take right now both for your personal life as well as your business. Follow us on IG:  https://www.instagram.com/thetogrep...

83: "Is Blogging Dead?" With Corey Potter 10.03.2020

In today’s episode I had the opportunity to chat with the fantastic Corey Potter, he is the co-founder of Fuel Your Photos and with years of experience in SEO and the wedding industry he knows the best practices for blogging! Want to enroll in my Pinterest Class? Get it here: http://bit.ly/Pin-Class Corey's Blogging Course: https://www.fuelyourphotos.com/seo-course/?ref=19 Join the private FREE FB...

82: Five Reasons To Love Pinterest 25.02.2020

In today’s podcast episode I share with you five reasons to love PINTEREST! Go ahead and fall in love with this platform too :) Want to enroll in my Pinterest Class? Get it here: https://thetogrepublic.teachable.com/p/the-art-of-pinning Another fantastic episode about Pinterest: https://thetogrepublic.com/podcast/pinterest-for-photographers

81: 5 Design Flaws In Your Website That Are Turning Visitors Away! 18.02.2020

In today’s episode, I cover 5 design flaws in your website that are turning visitors away! Four of them you can fix right away, so go ahead and listen to this episode now!  Follow us on IG: https://www.instagram.com/thetogrepublic/ Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

80: How To Get Testimonials & What To Do With Them 04.02.2020

In today’s episode, I cover all the aspects as to why you need testimonials, how to get them, when to ask for them and what to do with them once you receive them! Episode notes: https://thetogrepublic.com/podcast/how-to-get-testimonials-and-what-to-do-with-them Follow us on IG: https://www.instagram.com/thetogrepublic/ Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

79: How To Promote Your Business To Attract Engaged Couples 21.01.2020

Today’s episode is less than 15 minutes but is packed with ideas on how to promote your business to attract engaged couples. During the holidays a lot of people get engaged and Valentine’s day is just around the corner, so this is the time to start planning your content to attract new clients. Episode notes: https://thetogrepublic.com/podcast/how-to-attract-engaged-couples Follow us on IG: https:/...

78: How to Standout in Your Market 07.01.2020

In Today's episode, Robert HIll shares with us his knowledge about how to standout in your market.  Episode notes: https://thetogrepublic.com/podcast/how-to-standout-in-your-market-robert-hill Follow us on IG: https://www.instagram.com/thetogrepublic/

77: Enhancing The Client Experience With Manolo Doreste 07.01.2020

In Today's episode, Manolo Doreste shares with us his knowledge about creating a remarkable client experience. You can take the most amazing photos, but if your client experience is poor your business will suffer. Episode notes: https://thetogrepublic.com/podcast/enhancing-the-client-experience-manolo-doreste Follow us on IG: https://www.instagram.com/thetogrepublic/

76: How To Grow Your Photography Team With Fran Boloni 26.11.2019

Fran Boloni has created a strong brand and this year thus far he has booked 1k events!  You might ask, how could someone book, and execute 1K events?? Well, you definitely need a team for that! In this episode, we chat about how Fran grew his business to have 6 associates photographers working under his brand, his approach to teamwork and some tips so you can grow your team. https://thetogrepublic...

75: From Mainstream To Luxury With KT Merry 12.11.2019

In Today's episode KT shares with us her knowledge about the luxury industry, mistakes she sees photographers do when transitioning from mainstream to luxury, and she even shares with us some tips to elevate your brand. Episode notes: https://thetogrepublic.com/podcast/75-how-to-go-from-mainstream-to-luxury-with-kt-merry Follow us on IG: https://www.instagram.com/thetogrepublic/

74: How To Take Creative Risks with Oak & Iron Photography 24.10.2019

Have you seen those cool pictures and you wondered if your clients would like to try something new and different? This is today’s topic and I couldn’t be more excited to chat about it with Bianca + Kyle Thompson, the fabulous duo behind Oak & Iron Photography. In this episode we talk about taking creative risks, pushing your imagination and allowing yourself to try something new! https://thetogrep...

73: How to Discover who your ideal client is with Erin Youngren 17.10.2019

We all know that in order to have a successful business we need clients that will pay our creative fee, but who are these people? How do we find out who our ideal client is? This is the million-dollar question, and getting a clear answer means that we can market to them, talk to them and sell to them! Erin Youngren has a brilliant way to identify who your ideal client is, so listening to this epis...

72: How to Turn Pinterest Into A Traffic Machine For Your Website 10.10.2019

In today’s episode, I share with you 3 simple steps that you can use RIGHT AWAY to implement a successful Pinterest strategy! Believe me, with 40 million engaged couples using Pinterest per year, you want to make sure you using Pinterest as a funnel to move some of that traffic into your website! Link to Pinterest Class:  https://thetogrepublic.teachable.com/p/the-art-of-pinning Link to Episode:ht...

71: A Chat With Britt + Kelsey About Mistakes That Are Killing Your SEO 22.08.2019

Britt + Kelsey are the ladies behind Launch Your Dream, a company that specializes in helping photographers with their branding needs. In this episode, I had the chance to speak to them about mistakes that are killing your SEO and how to fix them!

70: A Chat With Dylan Howell About SEO for photography websites 06.08.2019

Meet Dylan Howell a photographer based in Oregon with a passion for search engine optimization (SEO). In this episode I had the chance to talk with Dylan about SEO for photography websites and how you can improve your ranking. https://thetogrepublic.com/podcast/seo-for-photography-websites

69: A Chat With Henry Jimenez About How To Create a Strong IG Community 21.06.2019

Meet Henry Jimenez! He's only 21 years old and already he is one of the most sought after photographers in Mexico. In the last year, he's traveled to Japan, Bali, Iceland, Holland, Spain and the US photographing celebrities and IG influencers. Henry has cracked the IG code and he knows that in order to grow your audience and attract clients you need to be yourself and have a lot of fun! Listen to...

68: The Dos and Don'ts of Instagram 10.05.2019

Instagram is a fantastic platform, and if used correctly it can really help your business! But the algorithm can make you do desperate things in the name of engagement and this is what this episode is all about. Listen now to find out the biggest “marketing strategy” that you need to avoid at all cost and what to do instead! Join me on Patreon www.patreon.com/thetogrepublic

67: A Chat With Chuy About How to Create Steamy & Intimate Portraits 02.05.2019

Friends, meet Chuy! He’s a badass photographer based in L.A and his photos are not only fun, but also steamy, and intimate! He’s not a boudoir photographer, nor is he posing women in cliche sexy angles! Instead, he’s capturing real intimate moments between couples! His work is unique and deeply engaging. This chat is one of my very favorites! Listen to this episode and get completely inspired by C...

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