Carolina Guzik

Marketing Tips for Photographers | The Tog Republic Podcast

Business EN ↓ 265 episodes

Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business

Author

Carolina Guzik

Category

Business

Podcast website

thetogrepublic.com

Latest episode

Feb 10, 2026

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Episodes

116: Couples Photography & Vulnerability With Kayla Ruiz 08.12.2020

Friend, If you haven’t seen Kayla’s work you need to check out her IG account right away! Her work is steamy, fun,  intimate, and obviously, very very sexy! In today’s chat, Kayla explains her process and how she approaches couples photography. This chat is very interesting because we also got to chat about vulnerability, intimacy, and consent ( Yes! Consent is a word that’s super important i...

115: Positioning your YOUness With Britney Jeanine 01.12.2020

Friend, meet the super talented Britney Jeanine. She’s a business coach and pivot strategist and in this episode, we are talking about positioning what makes you YOU. This conversation is filled with amazing nuggets that can help you find your voice, stand out in your market, and find the confidence to promote yourself. Want more content? Join the private FREE FB Group: https://www.facebook.com/gr...

114: How To Be Fearless With Your Photography With Huy Nguyen 24.11.2020

Friend, meet Huy Nguyen a super talented photographer and the founder of Fearless Photographers. In this chat, Huy shares with us how to be fearless in your photography, how to assess risk, and most importantly how to stay creative. Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Check out the episode notes for more information: https://thetogrepub...

113: Debunking Photography Business Related Myths 17.11.2020

Hello Friend! On Today’s episode my friend Sonju and I are talking about some of the “myths” we have seen on Facebook groups and we are debunking them! Facebook groups are great to create community, find new friends, and interact with fellow photographers, but every now and then photography myths are posted, and people can really take them to heart. So we are here to chat about some of these topic...

112: How to Lead a Phone Consultation with Robert J Hill 10.11.2020

Friend, meet Robert J Hill a fantastic business coach and former wedding photographer. In this chat, Robert shares with us his approach to phone consultations, why he thinks they can make a difference in your business, and he even shares some tips with us on how to get the conversation going. Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Check ou...

111: How to Diversify Your Business With Terrica 03.11.2020

Friend, if 2020 has taught us anything, it’s that we shouldn't have all our eggs in one basket. In this episode, I had the opportunity to chat with the amazing Terrica. She’s a wedding planner that has monetized her expertise and created multiple successful businesses as a result. This conversation is also a masterclass in wording! Terrica shares with us how some words are perceived better than ot...

110: How To Sell With Consent With Katy Prince 27.10.2020

Friend, this episode is really going to blow your mind! Selling is something that we need to do often in our business, after all, no sales means no money and that means bye-bye business. But have you thought about the way you’re selling your products and services?? Let me introduce you to Katy Prince and her concept of “Sell With Consent” con·sent: /kənˈsent/ permission for something to happen. Ka...

109:How To Photograph Cool Wedding Images With Sam Hurd 20.10.2020

Friend, this conversation with the super talented Sam Hurd might be what your brain and soul need right now to get those creative ideas flowing again! During this chat, Sam talks about creating trust with your clients and how that will translate into the freedom to create images that will not only be conceptual but mesmerizing as well.  This candid conversation is packed with great creative a...

108: Fotografia De Bodas Con Victor Lax (Episode in Spanish) 16.10.2020

Nos vamos con un episodio mas en Español y hoy tenemos como invitado al super talentoso Victor Lax! En esta charla conversamos acerca de fotografia de bodas. Victor tambine comparte con nosotros como crecio su negocio para ser reconocido a nivel mundial y nos comparte unos cuantos tips que podemos implementar en nuestros propios negocio. Esta charla fue muy candida y entretenida, y de verdad que f...

107: How to Work With Name Brands With Tash Haynes 13.10.2020

If you have been wondering how to pivot your business and work with name brands this episode is right for you! Tash shows us how sharing her story and family in social media connected her with brands like Old Navy and how she got to create the content for the ads, be in the ads, and photograph the ads. Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepubli...

106: All About CRM Systems with Scott Josuweit 06.10.2020

Friend, If you have been considering getting a CRM system for your photography business, this conversation is for you! In this episode, Scott Josuweit walks us through all the benefits of having a CRM system in place not only to keep you organize (and sane) but also how you can use it to upsell your products! Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetog...

105: Brand Photography With Jessie Wyman 29.09.2020

Friend, meet the super talented Jessie Wyman, she’s a Brand Photographer based in Boston. In this episode, Jessie shares a little bit of her workflow, how to prepare for a session, and how to manage expectations. We also cover a bit of her pricing and collections structure. Jessie is hosting a FREE masterclass on Brand Photography on  October 6, 2020, at 1:00 PM EST make sure you register her...

104: Fotografia Stock con Santi Nuñez (Episode in Spanish) 25.09.2020

Nos vamos con el tercer episodio en Español y hoy tenemos como invitado al super talentoso Santi Nuñez! En esta charla, Santi comparte con nosotros su pasion por fotografia Stock y como ingresar en ese negocio. Este episodio esta lleno de informacion y espero les abra las puertas a un genero de fotografia que puede ayudar a crecer tu negocio. Chequea las notas de este episodio para mas informacion...

103: How To Attract Your Dream Clients With Vicki Knights 22.09.2020

Friend, meet the amazing Vicky Knights, she’s a talented photographer and podcast host based in England. In today’s conversation, we are chatting about how to attract your dream clients! In this episode, we chat about the things you need to do to become a magnet for your dream clients and the importance of adding your personality to the mix. Vicky also shares an important strategy on how to antici...

102: A Conversation About Inclusion & Diversity with Saori + Devante From Spirit Of Revelry 15.09.2020

Friend, this episode is an honest and raw conversation with Saori & DeVante,  the photography duo behind  Spirit Of Revelry. In this chat, they opened up about their own experiences and share some knowledge on how we can do better in the photography industry. Check out the episode notes for more information: https://thetogrepublic.com/podcast/a-conversation-about-inclusion-and-divers...

101: How to Upsell by Focusing on Value with McKenzie Bigliazzi 08.09.2020

Friends, meet the super cool McKenzie Bigliazzi, she’s a talented photographer and educator based out of Colorado. In today’s conversation, we are chatting about how to upsell by focusing on value. This conversation is really important as we break down some of the misconceptions photographers have around the word “value”. McKenzie also shares with us some great ideas you can implement in your own...

100: Five reasons IG stories are a great marketing strategy for your business 01.09.2020

Friends, let’s celebrate!!! We made it to episode #100 and to celebrate let’s talk about one of my favorite topics: IG STORIES!!!!! In this episode, I share with all of you 5 reasons why IG stories are a great marketing strategy for your business and I also share some examples so you can get inspired! Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic...

99: How To finalize a booking & avoid getting ghosted With Michelle Harris 26.08.2020

In this episode, with Michelle Harris, we chat about how to finalize a booking and a sweet tip to avoid getting ghosted. So if you want to up your booking process this chat is perfect for you! Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-finalize-a-booking-with-michelle-harris Want more content? Join the private FREE FB Group: https://www.facebook.com...

98: Como Adaptarnos a Los Cambios & Mantenernos Creativos Con Fer Juaristi (Episode in Spanish) 20.08.2020

Nos vamos con el segundo episodio en Español y hoy tenemos como invitado al super talentoso Fer Juaristi. En esta charla hablamos de tomar riesgos y estar un poco mas abierto a las posibilidades que se nos presentan. Durante esta pandemia el ser ingenioso ha sido una clave no solo generar ingresos, si no tambien para explorar otras posibilidades para crecer nuestros negocios. Quieres mas contenido...

97: How To Create A Strategy For Your Seo With Nina Larsen 18.08.2020

In this conversation, Nina explains why having a concrete goal to what you want to achieve with your website is more useful than just focusing on keywords alone. Nina also explains how to use your knowledge as a photographer to actually create content that your future clients are looking for, and position yourself as an expert. Check out the episode notes for more information: https://thetogrepubl...

96: Tools To help build a Fantastic Website 11.08.2020

Friend, I have been doing several Website Reviews and I keep seeing some of the same issues across the board. In this short episode, I share with you some of my favorite tools, platforms, plugins, and companies that can help you get the website of your dreams. Check out the episode notes for more information: https://thetogrepublic.com/podcast/tools-to-help-you-build-a-photography-website Book you...

95: Your About Page is Not About You. WHAT? 05.08.2020

Friend, you read that correctly! Your about page is not about you, but instead about what you do for your clients! I know that sounds weird, or even like a contradiction, but in today’s episode I dive deep into this concept and I explain the reasoning behind it! Book your Website Review now: https://thetogrepublic.com/website-reviews Want more content? Join the private FREE FB Group: https://www.f...

94: Como Usar Pinterest Para Generar Mas Trafico En Tu Website (Episode in Spanish) 01.08.2020

Bueno y nos vamos con el primer episodio en Español aqui en el Tog Republic! En este primer episodio voy a hablar de un tema que me encanta  y es Pinterest! En este episodio les cuento yo como uso Pinterest para conectarme con futuros clientes, y como uso la plataforma para atraer mas trafico a mi website. Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.c...

93: Four Marketing Lessons I Learned After Buying A Natural Deodorant 28.07.2020

Friend, you might be thinking WTH does a natural deodorant have to do with your photography business, and the answer is nothing! (unless you stink and you need a good deodorant right now). And this is one of the things I LOVE about marketing! You can learn marketing strategies from ANY business, and apply them to your own. So in this episode, I share with you four marketing strategies a deodorant...

92: Simple Sales System With Annemie Tonken 21.07.2020

This episode with Annemie Tonken is packed with great information on how to set up a system that will allow you to fulfill your financial goals without having to sacrifice time with your family! If you love the idea of doing IPS, but currently you don’t have the time or energy to do so, this chat will give some great ideas about how to cater to your clients and deliver a flawless experience withou...

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