Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

In this episode of our marketing podcast, we discuss my business plan for scaling to 7 figures in 2024 and the importance of simplifying and pruning unnecessary elements. I reveal the tactics I’ve already put in place, and the new strategies I will be implementing. I also hint at new offers and services! Let’s chat and run with each other to that 7-figure income! Here’s what we go over: Increasing...

In this episode of our marketing podcast, we discuss how to calculate the Return on Investment (ROI) for your content marketing efforts. The discussion covers a two-step approach involving auditing and analyzing your content creation process. We cover: Importance of understanding the effectiveness of your content strategy in reaching the right audience and attracting leads and dream clients. &nbsp...

Welcome to another episode of the Marketing That Leads Podcast. I reveal the way I diversify my income in my business. I share valuable insights on diversifying your own income while giving away the details of my own business’ money-making streams. These range across different strategies and platforms. What we cover:  Importance of diversifying income streams, especially in light of events li...

In this episode of the 'Marketing That Leads' podcast, I discuss the highlights and lowlights of my launch debrief report for 2023. I share my biggest launch lessons and the strategies that I plan to implement moving forward in 2024. Listen in to hear the details of an industry leader’s perspective on how to learn from your previous launches and catapult your next year’s success. We go over t...

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why you should update your blog posts and HOW to do it. Special thanks to Stephanie Long, who inspired this episode! Here's what we discuss: Discover the power of updating your blog posts as we redefine them as dynamic, evergreen resources. Learn why keeping your content fresh benefits your users and tells Google...

 Welcome to another episode of the Marketing That Leads podcast! Let’s talk about the 3 points of data you must be tracking or you could be costing your business lots of business! Remember, the unsexy work behind the scenes often leads to the sexiest outcome—more profits, a thriving business, and a satisfied, data-informed entrepreneur. This is what we cover: Importance of Tracking: without t...

Welcome to another episode of the Marketing That Leads podcast! Today, we're delving into AI and Pinterest marketing. We'll explore ways to leverage AI to supercharge your Pinterest strategy, as well as offer some insights into areas where AI may not be the best fit. Sneak peaks of what we cover in this episode: AI for Content Ideas: AI can help generate content ideas for your Pinterest strategy C...

Welcome to another episode of the Marketing That Leads Podcast. Today, we're going to be discussing two major things you should have before you start with Pinterest. Wondering if you're ready for Pinterest and what you need in place? Here's what you’ll learn about in this episode: Preparing for Pinterest: know what you should have in place to ensure success on the platform. Two Essential Prerequis...

Welcome to another episode of the Marketing That Leads Podcast. We've all heard the buzz about consistency, but what does it really mean, especially on Pinterest? In today's episode, we’ll break it down. I’m not here to give you generic advice. We're diving deep into tangible, real strategies for maintaining your Pinterest presence. If you've ever struggled with staying on track with your Pinteres...

Welcome to another episode of the Marketing That Leads Podcast. Today, I have a juicy episode to share. In 2023, using email marketing in my business helped me earn over $70,000, with more to come in quarter four. I know, email marketing might not sound sexy, but something changed, and I want to spill the beans. Here's what to expect from this episode: My email marketing journey: From sporadic ema...

Welcome to another episode of the Marketing That Leads Podcast. We're going to unlock the secrets of content amplification, revealing how to multiply the impact of your existing content. Content creation is a vital aspect of running a business, but it's disheartening when your carefully crafted content seems to disappear into the vast digital void. In this episode, we'll address this challenge hea...

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the 10 biggest blog mistakes that I see way too often as a blogger of 10+ years. These things could be the reason why your blog is not succeeding! Here's a few sneak peak mistakes from the episode: Thinking Like a Spiderweb: Discover why your website should resemble a spider web, connecting every piece of content,...

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the 5 steps you must take to kickstart your blog ASAP so you're more visible in 2024. Here's what to expect from this episode: Discover how your blog fits into your website's ecosystem and why this is crucial for SEO and visibility. Learn why SEO planning comes before content creation and how understanding your au...

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the critical topic of understanding your ideal client's exact needs. Your market and keyword research can unveil the precise topics your audience craves. Leverage Google and other tools to uncover valuable insights.   Here's what to expect from this episode: The importance of knowing what topics your ideal cl...

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into transforming your website into a traffic and sales powerhouse.  Here's what to expect from this episode: Learn how to harness your website's power to attract and convert visitors into leads, sales, and loyal customers. Discover the impact of easy navigation, quick loading speeds, and clear URLs on boosting en...

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into transforming your website into a traffic and sales powerhouse.  Here's what to expect from this episode: Learn how to harness your website's power to attract and convert visitors into leads, sales, and loyal customers. Discover the impact of easy navigation, quick loading speeds, and clear URLs on boosting en...

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I'm preparing for a month off in my business with confidence that it will thrive and run smoothly while I’m enjoying my vacation. Here's what to expect from this episode: Discover the importance of planning for time off in your business, even amidst the hustle and bustle. Learn how to create space for a well-d...

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into ways to streamline and repurpose your podcast content, whether for YouTube, blogs, emails, or social media. Discover the power of delegation to your team and content repurposing systems. Here's what to expect from this episode: Delve into my top five tips for streamlining the process of outsourcing podcast repurpo...

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the groundbreaking Freedom Framework, a game-changer framework that I created for coaches and course creators.. Join me as I explore how to build a business that offers complete freedom – time, flexibility, and financial independence. Here's what to expect from this episode: Mastering Evergreen Content: Explore th...

Welcome to another episode of the Marketing That Leads podcast! In today's episode, I unveil the power of sustainable marketing and the impact it will have for you in 2024 if you jump on this NOW. In a world saturated with countless platforms, we explore strategies that demand less yet yield more: evergreen content. Here's what to expect from this episode: Learn how sustainable marketing boosts vi...

Welcome to another episode of the Marketing That Leads Podcast! In this unique episode, I dive into the hot topic of whether social media marketing is truly optional for businesses. As someone who has found success without solely relying on social media, I explore fresh perspectives and alternative ways to market your business effectively. I discuss the growing trend of feeling burned out and over...

Welcome to another episode of the Marketing That Leads podcast! In today's episode, I'm excited to dive into one of my favorite topics: content repurposing. Discover how you can make your content work harder for you with our easy content repurposing funnel. This system has been fine-tuned over the past three to six months, ensuring automated and sustainable lead generation for your business. ...

Welcome to another episode of the Marketing That Leads Podcast! In this unique episode, I delve into the personal story behind my business decisions and why I am so passionate about the topics I teach. Before we dive in, a trigger warning for those dealing with grief, as we'll be discussing loss and its impact on our lives. Here's a preview of what we cover: The Spark that Ignited the Passion: Dis...

Welcome to another episode of the Marketing That Leads Podcast! In this episode, we dive deep into the biggest SEO mistakes that could be hindering your business's visibility and ranking on Google.  Here's a preview of what we cover: Focusing only on keywords: Discover why optimizing your entire website framework and taking a holistic approach to SEO is crucial for achieving desired results....

Welcome to another episode of The Marketing That Leads podcast. In this special episode, we open the doors to Blog Traffic Machine, a course designed for podcasters who want to position themselves as thought leaders in their industry. Using a proven 4-step framework, you'll learn how to create SEO-optimized podcast content that ranks on Google.  Here's a sneak peek at the subjects covered: Pl...