Anita Dykstra

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Business EN ↓ 129 episodes

Tired of hustling on social media with little to show for it? Feeling overwhelmed trying to juggle client work, endless to-do lists, and still finding time to market your business? What if there was a way to grow your coaching or service-based business with LESS effort and MORE impact? Welcome to Marketing That Leads – the ultimate podcast for coaches, course creators, and service providers who want to build a sustainable marketing machine that works 24/7.I’m your host, Anita, a Pinterest, SEO, and blog marketing strategist who knows first-hand the power of evergreen content to drive consisten...

Author

Anita Dykstra

Category

Business

Podcast website

www.anitadykstra.com

Latest episode

Jul 6, 2026

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Episodes

#28: The 3 Biggest Factors That Lead to Optimized Show Notes 12.07.2023

Welcome to another episode of the Marketing That Leads podcast. In today's episode, we dive into the three biggest factors that lead to optimized show notes. These factors are crucial for ranking on the first page of Google and increasing your visibility.  Here's what we covered: Keywords: Learn the importance of choosing the right keywords for your show notes and how to conduct effective key...

#27: TWO Things That Help Your Blog Posts Convert to More Podcast Downloads 11.07.2023

Welcome to another episode of the Marketing That Leads podcast. In today's episode, we'll be discussing two key strategies that can help your blog posts convert into more podcast downloads.  Here's what you can expect from this episode: The power of value-driven content: Learn how to provide valuable information that resonates with your audience, leading to increased trust and conversions. Di...

#26: 5 Reasons Why You Should Repurpose Your Podcast Today 10.07.2023

Welcome to another episode of the Marketing That Leads podcast. In this episode, I reveal the five compelling reasons why you should repurpose your podcast today. Discover how repurposing content can boost your leads, sales, and visibility.  Here's a sneak peek of what we covered: Relying on social media algorithms is risky. Don't put your entire business at the mercy of platform changes, hac...

#25: What the Heck is SEO & 5 Tips To Get Started 03.07.2023

Welcome to another exciting episode of the Marketing That Leads podcast! In this episode, I'll be demystifying the world of SEO (Search Engine Optimization) for beginners. As a blog SEO coach, I understand the power of SEO in driving consistent traffic and ideal clients to my website. But believe me, I didn't always feel this way. I made mistakes and struggled with SEO in the beginning. That's why...

#24: Why Optimized Blog Content is the Best Strategy for Podcasters 26.06.2023

Welcome to another episode of The Marketing That Leads podcast. In this episode, I discuss the importance of optimized blog content for podcasters and debunk some myths along the way.    Here's a glimpse of what I covered: Why blogging? Discover how optimized blog content serves as a bridge to help your ideal clients find your valuable podcast episodes on Google, leading them to explore...

#23: How to Write Converting Blog Posts Without Being a Professional Writer 19.06.2023

Welcome to another episode of the Marketing That Leads podcast. Today, we're discussing how to write converting blog posts without being a professional writer. As a blog coach, I understand the concerns many have about blogging without writing experience. In this episode, I debunk the myth that you need to be a professional writer to have a successful blog.    Here are the key points cov...

#22: 3-Step Podcast to Blog Repurposing Checklist 12.06.2023

Welcome to another episode of the Marketing That Leads Podcast! In today's episode, I'll be sharing a three-step checklist for repurposing your podcast into engaging blog posts. If you've been wanting to make the most of your podcast content and attract consistent traffic to your website, this episode is perfect for you. Here's a quick overview of what we'll cover : Repurposing: Not every podcast...

#21: 8 Pinterest Mistakes I See As a Pinterest coach 29.05.2023

Welcome to another episode of the Marketing That Leads podcast. In this episode, I, a Pinterest coach, discuss the top eight Pinterest mistakes I often see. These mistakes are common among users and can hinder their success on the platform.  Here's a sneak peek of the topics covered: Posting Frequency: Learn why posting as much as possible is no longer recommended and why quality over quantit...

#20: Steal my proven step-by-step system to get started with Pinterest and 10x traffic to your funnels 25.05.2023

Welcome to another episode of the Marketing That Leads Podcast, where I share my proven step-by-step system to boost your funnel traffic using Pinterest. In this episode, we dive into the secret to Pinterest success in 2023 and a simple four-step framework for increasing your traffic. Here are some key points covered: The importance of Pinterest SEO: Learn how to optimize your content for Pinteres...

#19: How to Spend Just 3 hours Per Month on Your Pinterest Growth Strategy 24.05.2023

  Welcome to another episode of the Marketing That Leads podcast! In this episode, I dive into the topic of how to batch and automate your Pinterest content, spending just three hours per month on your Pinterest growth strategy. Here's a sneak peek of what we covered : The Power of Batching: Learn how to save time and increase efficiency by allocating dedicated time periods to complete specif...

#18: The Secret to Making Scroll-Stopping Pins That Convert to Funnel Traffic. 23.05.2023

Welcome to episode 18 of our podcast, "The secret to making scroll-stopping pins that convert to funnel traffic." In this episode, we discuss the power of Pinterest and how to create captivating pins that drive traffic and sales for your business. Here's a glimpse of what we cover: The Untapped Potential of Pinterest: Discover the diverse range of industries and niches on Pinterest and how it attr...

#17: Where Pinterest Fits in your Funnel Strategy 22.05.2023

Welcome to another exciting episode of the Marketing That Leads podcast! In this episode, we dive deep into the world of Pinterest and explore how it fits into your funnel strategy. Here's a sneak peek of what you'll learn: Importance of Traffic: Your funnel may be amazing, but without traffic, it's like a hidden house in a forest. Discover why a steady flow of traffic is crucial for the success o...

#16: Will Pinterest Work for You & How Long it Will Take to See Results? 18.05.2023

Welcome to the Marketing That Leads podcast! In this episode, we delve deep into the topic of whether Pinterest is the right platform for your business and how long it takes to see results.  In this episode, I cover : Discover if your ideal clients are on Pinterest: Learn how to determine if your target audience is actively using Pinterest to search for your niche, find advice, and seek inspi...

#15: How to create Pinterest content FAST 17.05.2023

Welcome to another episode of the Marketing That Leads podcast! In today's episode, I'll be sharing valuable insights on how to create Pinterest content fast. Many of you might be interested in leveraging Pinterest for your business, but concerned about the time it takes to create and post content consistently. I understand these concerns, which is why I'm here to help.  In this episode, I co...

#14: The Conversion Compass (How to Know What's Working and What's Not on Pinterest) 11.05.2023

Welcome to the Marketing That Leads podcast where in this episode, we'll be discussing the Conversion Compass. This is a core concept in my Passive Profit with Pinterest course, designed to help people convert their Pinterest traffic into leads and revenue.  In this episode, I cover: The four primary areas that the Conversion Compass analyzes: SEO, visuals, call to action, and strategy. ...

#13: 10x your funnel traffic with Pinterest 08.05.2023

In this episode of The Marketing That Leads Podcast, the focus is on funnel traffic and how using Pinterest can help you 10x your traffic.  In this episode, I cover: Why Pinterest is an excellent platform for growing different areas of your business, especially those with a funnel.  I provide four solid reasons why Pinterest works to well to drive funnel traffic, including evergreen traf...

#12: What’s Working on Pinterest Right Now 01.05.2023

In this episode, I discuss the latest strategies and techniques for making the most of Pinterest to grow your business right now. In this episode, we'll be exploring some of the most effective ways to get the most out of Pinterest, based on the latest trends and insights from the platform.  Also, I will be sharing some of my own results from some testing I have been doing for Pinterest growth...

#11: Should you give up Instagram for Pinterest? 24.04.2023

In this episode of Marketing That Leads, I delve into the topic of Instagram versus Pinterest and share my personal experience with both platforms. As a lover of search engines, I explore the differences between the two platforms In this episode I cover; Results: I compare my traffic, engagement, and reach on both platforms, and the differences are staggering. Audience: I look at the demographics...

#10: How to Create Idea Pins That Convert to Traffic and Sales 20.04.2023

In this podcast episode, I delve into Pinterest's newest format of content called idea pins and share tips for creating them.  In this episode I cover; An explanation of what idea pins are and how they differ from other types of content on Pinterest. Tips on creating effective idea pins, including the ideal number of slides to use and how to make them short, sweet, and helpful for your audien...

#9: Grow Your Email List on Autopilot With This 1 Platform 17.04.2023

In this episode, I discuss strategies for growing your email list on autopilot. As a business owner, having an email list is one of the best ways to keep in touch with your clients and potential customers. In this episode, we explore how to use Pinterest, an underutilized platform, to grow your email list.    In this episode I cover; Why having an email list is essential for any business...

#8: The 4 Ways I Generate Consistent Leads To My Courses 02.04.2023

In this episode, I share my four favourite ways to generate leads consistently for my courses, which can also be implemented by any business owner. I highlight the importance of traffic in generating leads and provide insight into the benefits of platforms like Pinterest, blogging, Instagram, and webinars to create content and lead traffic to your website. In this episode I cover; The significance...

#7: Behind the Scenes of My First Five-Figure Launch 26.03.2023

Welcome to this episode of the Marketing That Leads Podcast, where I reveal the secrets behind my first five-figure launch.  As a business owner, hitting the first five-figure launch is a massive milestone that I’ve been working towards for a long time, and I understand that other business owners have the same goal.  In this episode, I share my biggest lessons and tips on how I achieved...

#6: The 4 Easy Ways To Find The Best Pinterest Keywords For Your Content 19.03.2023

In this episode of the Marketing That Leads Podcast, I cover four ways to find Pinterest keywords. If you're looking to get your content in front of the right people on Pinterest, using the right keywords is essential. In my previous episode, episode five, I covered Pinterest SEO in-depth, so if you haven't listened to that yet, I highly recommend doing so.   In this episode I cover; Understa...

#5: The Best 6 Pinterest SEO Tips 13.03.2023

In this episode, I talk about how to optimize Pinterest content using SEO strategies. Pinterest is a search engine that helps users find relevant content. There are several ways for users to discover content on Pinterest, including their home feed and search bar.  In order to optimize the content on Pinterest, it is important to understand the difference between Pinterest SEO and Google SEO.&...

#4: 2 Ways To Repurpose Your Podcast Episodes To Blog Posts 05.03.2023

In this episode, I discuss how podcast episodes can be repurposed into blog posts and why NOW is the time to start doing it. In this episode I cover; How blog posts are evergreen and can provide a steady stream of traffic for years to come. 4 reasons why you should consider repurposing your podcast episodes Why relying on an algorithm or social media platform for business growth is risky, as chang...

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