Anita Dykstra
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers
Tired of hustling on social media with little to show for it? Feeling overwhelmed trying to juggle client work, endless to-do lists, and still finding time to market your business? What if there was a way to grow your coaching or service-based business with LESS effort and MORE impact? Welcome to Marketing That Leads – the ultimate podcast for coaches, course creators, and service providers who want to build a sustainable marketing machine that works 24/7.I’m your host, Anita, a Pinterest, SEO, and blog marketing strategist who knows first-hand the power of evergreen content to drive consisten...
Author
Anita Dykstra
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
#127: Replace Your Content Calendar with 16 Strategic Blog Posts 06.07.2026 8:55
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use 16 strategic blog posts, content repurposing, SEO, evergreen marketing, and lead generation to replace constant content creation and grow my visibility without posting every day. I share how to turn your podcast, emails, videos, and social content into a blog system that attracts leads, builds trust, and...
#126: What to Do When You Hate Showing Up on Instagram but Still Need Email Leads 29.06.2026 13:39
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I grow my email list, leads, blog traffic, and evergreen visibility without relying on Instagram marketing every day. I share why blogging, SEO, content repurposing, lead generation, and sustainable marketing can help you build a business that keeps working even when you are offline, burnt out, or taking time...
#125: You don't need to write anything to grow your email list with blog content 22.06.2026 12:33
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I grow my email list with blog content, content repurposing, SEO, podcast marketing, evergreen marketing, and lead generation without writing from scratch. I share how to turn existing content into searchable blog posts that build trust, grow your audience, and work for you on autopilot. Here's what to exp...
#124: How to turn 12 old podcast episodes into a 6-month lead system (without recording anything new) 15.06.2026 9:07
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how to turn 12 old podcast episodes into a six-month lead generation system without recording anything new. I’m sharing why podcast episodes get buried, why transcripts aren’t enough, and how strategic SEO blog posts can help your content get found and convert. Here's what to expect from this episode: Why podc...
#123: What happens when your ideal client searches for help on Google and doesn't find you 08.06.2026 10:11
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the invisible coach problem and why creating more content isn’t the answer. I’m sharing how strategic blog content helps you show up on Google, AI search, and in front of ideal clients who are already looking for your help. Here's what to expect from this episode: Why your content isn’t discoverable The differ...
#122: How blog content makes your Facebook ads cheaper (and why this matters) 01.06.2026 12:03
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how strategic blog content can support your Facebook ads, warm up cold traffic, lower your cost per lead, and help your podcast archive become an SEO-powered system that builds trust, grows your email list, and sells your offers. Here's what to expect from this episode: Why cold traffic costs more How blog con...
#121: The 2–3 Authority Topics Strategy (And How It Changes Everything) 25.05.2026 10:30
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why random blog content keeps coaches invisible and how choosing 2-3 authority topics can help you build SEO trust, rank on Google, show up in AI search, and turn your podcast archive into strategic blog content that attracts leads. Here's what to expect from this episode: Why random content doesn’t rank How a...
#120: Why show notes aren't doing what you think they're doing (and what to do instead) 18.05.2026 8:50
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why traditional podcast show notes and copied transcripts aren’t enough to grow your visibility, rank on Google, or bring in leads—and how strategic SEO blog posts can turn your podcast archive into evergreen content that works for you 24/7. Here's what to expect from this episode: Why show notes don’t attract...
#119: What Happens in Your First 30, 60, and 90 Days Inside Blog Traffic Machine 13.05.2026 11:13
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what a strategic 90-day blog system really looks like and how coaches and service providers can start seeing results from blogging faster by using SEO, tracking, keyword research, and conversion-focused content. Here's what to expect from this episode: Why most blogs don’t get results What to focus on in your...
#118: Should you be using AI on your blog? 11.05.2026 9:36
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use AI for blogging without losing brand voice, SEO value, or authenticity. I’m sharing what AI can realistically do for your blog and how to use it as a tool, not a shortcut. Here's what to expect from this episode: How AI can help you write blog posts faster Why Google won’t penalize helpful AI content...
#117: Why Repurposing Your Podcast Is the Fastest Way to Generate Leads That Compound Every Month 05.05.2026 39:52
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why podcast-to-blog repurposing is one of the smartest evergreen marketing strategies for coaches, course creators, and service providers who want more traffic, visibility, email leads, and sales without relying on social media. Here's what to expect from this episode: Why relying on social media algorithms is...
#116: How to write a high-converting blog post in under 1 hour 27.04.2026 13:22
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I write a high-converting blog post in under an hour using a simple blogging structure that boosts SEO, website traffic, email list growth, and lead generation without wasting time. Here’s what to expect from this episode: How I use search intent to plan blog content What makes a blog headline earn more clicks...
#115: SEO Isn't Complicated — Here's Why It Feels That Way (And How It Actually Works) 20.04.2026 16:20
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what SEO really is, why it is not as technical as it seems, and how I use simple SEO strategies to attract leads, grow website traffic, and create evergreen marketing that works without relying on Instagram. Here’s what to expect from this episode: How I simplify SEO for online business owners The 3-step SEO proce...
#114: Your Instagram Posts Disappear (And What to Do Instead) 13.04.2026 16:54
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use compounding content, blog SEO, and evergreen marketing to generate leads without relying on the social media treadmill. I’m sharing why blog content creates long-term visibility, stronger ROI, and sustainable business growth for coaches, course creators, and service providers. Here’s what to expect from...
#113: Do You Need a Big Audience to Start a Blog? 06.04.2026 15:22
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why you do not need a big audience to start a blog and what actually helps beginners create a blog strategy that brings in leads, traffic, and email subscribers on autopilot. I share how blogging, SEO, lead generation, evergreen content, and conversion systems work together to grow your business without relying on...
#112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA) 30.03.2026 16:13
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into your biggest blogging questions—from how many blog posts you really need to how blogging drives leads, email subscribers, and sales. I’m sharing my honest advice on blog strategy, SEO, content repurposing, evergreen traffic, and building a business blog that supports your offers. Here’s what to expect from this ep...
#111: Why most coaching blogs don't work 23.03.2026 11:55
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why most coaching blogs fail to generate traffic, leads, and sales—and how I’d fix them with a smarter blog strategy. I’m sharing how to turn your blog into a business asset with SEO, email marketing, lead generation, and evergreen content. Here’s what to expect from this episode: Why random blog posts don’t lead...
#110: How to Have a More Profitable Launch With Less Than 20 Blog Posts 16.03.2026 16:38
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use fewer than 20 strategic blog posts to create a more profitable launch, build trust, overcome objections, and increase conversions with evergreen content, SEO, and blog marketing. Here's what to expect from this episode: How I use blog content to support launches Why trust matters more than ever in sa...
#109: How to get your website to show up in ChatGPT 11.03.2026 14:28
Today, we delve into how I use AI SEO, blog strategy, and website structure to help my content show up in ChatGPT, Google, and other AI search engines. I share why SEO is not dead, how searchable blog content builds long-term visibility, and why podcasters need more than basic show notes. Here's what to expect from this episode: Why AI search makes blog SEO more important The 3 reasons your co...
#108: Is SEO Still a Good Strategy to Use in 2026? 02.03.2026 13:18
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into whether SEO is still worth it in 2026, if AI has killed blogging, and how to use blog SEO to drive evergreen traffic, leads, and sales as a coach or podcaster in the age of Google and AI search tools. Here’s what to expect from this episode: Why SEO is not dead (and how it’s evolved with AI search) The biggest mis...
#107: How to Turn 1 Podcast Episode Into Never-Ending Leads 23.02.2026 12:19
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how to turn one podcast episode into a never-ending lead generation system using SEO, blogging, and evergreen content strategies that grow your email list on autopilot. Here’s what to expect from this episode: How to choose searchable podcast topics for Google & AI search Turning transcripts into SEO-optimized...
#106: 3 Genius Advanced Ways to Leverage Your Coaching Blog (For MORE Income!) 20.02.2026 14:03
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into three genius ways to leverage your coaching blog beyond just leads and sales, so you can boost visibility, grow multiple income streams, and build authority using evergreen, SEO-driven content. Here’s what to expect from this episode: How I use my blog to secure paid brand collaborations Turning blog traffic into...
#105: Your 2026 Website Content Plan 12.01.2026 18:27
Today, we delve into what a smart 2026 website content plan actually looks like and why your website should be your most powerful evergreen marketing asset. I’m sharing a real example of a high-performing content plan, the biggest mistakes I see business owners make, and how to turn podcast content into SEO-driven blog posts that grow your email list and sales on autopilot. 👉 Join Blog Traffic Ma...
#104: 5 Ways I'm Protecting My Business When I’m Tired, Emotional, or Overwhelmed 05.01.2026 11:35
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I separate my emotions from my business so it can still run, grow, and make money, no matter what’s happening in my personal life. I’m sharing the five non-negotiable rules I use to protect my business when I’m tired, overwhelmed, emotional, or in a season of change. Here’s what to expect from this episode: Wh...
#103: What’s Next: Retiring Offers, Simplifying, and Building the 2026 Business Model 25.12.2025 17:32
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the specific behind-the-scenes plan for what’s next in my business after 11 months offline, what I’m retiring, what I’m doubling down on, and how I’m rebuilding with clarity instead of chaos. I’m sharing the exact shifts I’m making in my offers, marketing, and business model so everything feels calmer, simpler, an...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.