Anita Dykstra

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Business EN ↓ 129 episodes

Tired of hustling on social media with little to show for it? Feeling overwhelmed trying to juggle client work, endless to-do lists, and still finding time to market your business? What if there was a way to grow your coaching or service-based business with LESS effort and MORE impact? Welcome to Marketing That Leads – the ultimate podcast for coaches, course creators, and service providers who want to build a sustainable marketing machine that works 24/7.I’m your host, Anita, a Pinterest, SEO, and blog marketing strategist who knows first-hand the power of evergreen content to drive consisten...

Author

Anita Dykstra

Category

Business

Podcast website

www.anitadykstra.com

Latest episode

Jul 6, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

#102: How I'm Rebuilding a Business That Feels More Like Me 21.12.2025

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what it really looks like to rebuild a business after rest, identity shifts, and major life changes. I’m sharing how stepping away helped me realign my work with my values, energy, creativity, and lifestyle, and why I’m no longer building from hustle or industry pressure, but from calm, clarity, and intuition. Her...

#101: The Return: Rest, Rebuild & Realign (Season Two!) 18.12.2025

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into my return after 11 months offline and why stepping away from my business completely changed my life, health, and direction. I’m sharing the real story behind the pause, what deep rest actually looks like, and how this season marks a powerful realignment in both business and life. Here’s what to expect from this ep...

#100. 3 Biggest Coaching Blog Mistakes 27.01.2025

Welcome to another episode of the Marketing That Leads Podcast! Can you believe we’ve hit 100 episodes? 🎉 I’m beyond grateful for your support and excited to celebrate this milestone by tackling a crucial topic for coaches: blogging mistakes that could be costing you leads and visibility. Here's what to expect from this episode: Why over-focusing on aesthetics might be sabotaging your blog’s succ...

#99. How to Get AT LEAST 1 New Lead Everyday With a Blog Funnel 20.01.2025

Welcome to another episode of the Marketing That Leads Podcast! Today, I’m diving into the simple yet powerful strategy of using a blog funnel to add at least one new lead to your email list every single day. If you’ve been wondering how to turn your blog into a lead-generating machine, this episode is for you. Here's what to expect from this episode: The three essential tools you need to set up y...

#98. How to Manage Your Blog in Only 2 Hours Per Week With No Team 13.01.2025

Welcome to another episode of the Marketing That Leads Podcast! If the thought of managing a blog feels overwhelming, this episode is for you. I’m sharing my proven strategies for running a successful blog in just two hours a week—even without a team! Learn how to simplify your blogging process while still driving traffic, building your email list, and growing your business. Here's what to expect...

#97. The 2025 Blog Strategy for Coaches, Course Creators and Service Providers 06.01.2025

Welcome to another episode of the Marketing That Leads Podcast! Today, we delve into the essential blog strategies for 2025 that coaches, course creators, and service providers need to know. Here's what to expect from this episode: Why sustainable visibility and low-lift SEO are non-negotiables in 2025. The key to creating profitable blog content that drives leads and conversions daily. How to opt...

#96. The 5 Types of Blog Posts To Create For More Email Leads And Sales 15.12.2024

Welcome to another episode of the Marketing That Leads Podcast! Today, we’re diving into the top 5 blog post types every coach, course creator, and service provider should have in their content arsenal. Whether you're starting fresh or refining your strategy, these blog post types will help you achieve incredible results. Here's what to expect from this episode: Discover the five essential blog po...

#95. 3 Quick Blog Tweaks You Can Make Today For Better Results 09.12.2024

oday, I’m sharing three simple yet powerful blog tweaks that can boost your conversions and results immediately. Whether you want to grow your email list, sell digital products, or book out your VIP days, these actionable tips are designed to make a big impact with minimal effort. Here's what to expect from this episode: How to format your paragraphs for easier reading and longer website engagemen...

#94. How To Use Your Blog For Your 2025 Launches 02.12.2024

Today, I’m sharing how to leverage your blog to drive success in your 2025 launches. Whether you’re running live launches, evergreen launches, or both, I’ll walk you through actionable strategies to make your blog a powerhouse tool for traffic, conversions, and sales. Here's what to expect from this episode: The difference between traffic blog posts and conversion blog posts—and why you need both....

#93. 4 Things You Don't Need To Have a Successful Coaching blog 25.11.2024

Today, we dive into the biggest misconceptions about what it takes to run a successful coaching blog. If you've ever felt overwhelmed by the pressure to meet unrealistic blogging standards, this episode is for you! I’ll bust some common myths and show you a simpler, more effective way to leverage your blog for your coaching business. Here's what to expect from this episode: Why long blog posts are...

#92. I Moved Away From Kajabi 18.11.2024

Welcome to another episode of the Marketing That Leads Podcast! Today, I’m sharing an exciting update about a big change in my business. After much consideration, I’ve decided to move from Kajabi to Kartra. I’ll walk you through the five major reasons behind this decision and how it’s transformed my processes and reduced expenses. Why Kartra’s affiliate program features outshine Kajabi’s limitatio...

#91. A Raw and Real Business Break: What Happened & Personal Updates 11.11.2024

Welcome to another episode of the Marketing That Leads Podcast! After a much-needed two-month break, I'm back, and today’s episode is all about the lessons, insights, and epiphanies I experienced during my time away from the business. From behind-the-scenes revelations to personal breakthroughs, I'm diving deep into my journey and sharing what this pause taught me about life, business, and growth....

Quick pod Update 🎙️ 22.08.2024

Sharing a podcast update with you all!  📨 JOIN MY EMAIL LIST Email me support@anitadykstra.com ♻️ APPLY FOR THE VIP DAY 📌 JOIN PASSIVE PROFIT WITH PINTEREST  Our top 5 most listened-to episodes to dive into next: #41. 5 Steps to Kickstart Your Blog ASAP So You're More Visible in 2024 #29: The Simple 4-Step Framework That Brought 73k People To My Website Last Month #40. How to Know the EXAC...

#90. How To Craft High-Converting Emails 19.08.2024

Today, we delve into the secrets of creating email content that doesn't just reach inboxes but converts readers into buyers. This episode is the perfect wrap-up to our email marketing mini-series! Here's what to expect from this episode: Proven techniques for writing subject lines that guarantee high open rates How to make your email content hyper-relevant to different segments of your audience St...

#89. Building an Engaging Email List 12.08.2024

In today’s episode, I'm excited to dive into how you can build an engaged email list. This is episode two of a three-part series on email marketing. If you haven’t listened to episode 88, which covers how to stay consistent with your emails, I highly recommend checking that out after this episode. It's packed with valuable tips to help you maintain a consistent email schedule. Here's what to expec...

#88. How I Finally Got Consistent with Sending Emails 05.08.2024

Today, I’m excited to announce a three-part podcast series all about email marketing. This is the first episode of the series, where we’ll dive into how to get consistent with your email marketing and make sales from your emails. Here’s what to expect from this episode: My personal journey with email marketing and the challenges I faced The pivotal moment that changed my email marketing game Pract...

#87. Feeling Burned Out by Marketing? Here’s 3 Easy Next Steps 29.07.2024

Today, we delve into feeling burned out by marketing and how to overcome it with three easy steps. Learn how to manage burnout while maintaining your marketing efforts to keep your business thriving. Here's what to expect from this episode: Identifying the root causes of marketing burnout Streamlining your content creation process Focusing on high ROI platforms for better results Creating a simple...

#86. How to Write Blog Content That Doesn’t Feel Salesy or Robotic 22.07.2024

Today, we delve into how a blog can help you diversify your coaching income. Learn how to leverage your blog to create multiple income streams, reduce risk, and enhance your business stability. Here's what to expect from this episode: Creating a content ecosystem to drive consistent sales Building brand awareness and trust through expert content Exploring additional income streams beyond your core...

#86. A Blog Will Help Diversify Your Coaching Income 15.07.2024

Today, we delve into how to write blog content that doesn’t feel salesy or robotic. Learn how to create engaging, natural-sounding content that showcases your expertise and converts dream clients without feeling pushy. Here's what to expect from this episode: Writing like you speak for authentic connection Focusing on providing value to solve client problems Integrating personal stories and case s...

#84. How to Balance Your Coaching Business and Blogging 08.07.2024

Today, we dive into how to balance your coaching business while maintaining a successful blog. As a busy coach, the idea of adding blogging to your to-do list might seem overwhelming. This episode is packed with practical tips and strategies to help you integrate blogging seamlessly into your coaching routine. Here's what to expect from this episode: Prioritising and planning your blog content eff...

#83. How to Make Sure That a Blog Will Work for Your Niche 01.07.2024

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how you can make sure that a blog will work for your niche. This episode is packed with insights and strategies to help you determine if blogging is the right fit for your industry and how to get started effectively. Here's what to expect from this episode: Evaluating if your ideal clients use search engines to fi...

#82. What If Your Blogs Have Never Worked to Bring Leads or Sales Before? 20.06.2024

In this episode of the Marketing That Leads Podcast, we dive deep into why your blog might not be bringing in new leads and sales, even if you've been diligently posting content.  Whether you’ve paused blogging due to lack of results or you’re on the brink of burnout trying to make it work, this episode is for you. With over 12 years of blogging and SEO experience, I’ll guide you through the...

#81. How to Have a Blog if You Don’t Like Writing or Want to Write a Lot of Them 19.06.2024

In this episode of the Marketing That Leads Podcast we delve into how you can maintain a blog even if you don't enjoy writing or prefer not to write numerous posts. We'll explore flexible strategies and tips to keep your blog active without the stress of constant content creation. Here's what to expect from this episode: How to maintain a blog with minimal writing The myth of consistent content an...

#80: Uh Oh, It’s Day 2 of My Launch And I’m Stuck in Bed 18.06.2024

Welcome to another episode of the Marketing that leads podcast. This is the most imperfect episode I've ever recorded, in fact I recorded this from my bed whilst feeling quite sick. This is a little launch diaries episode where I'm sharing how I'm not stressed during this launch, even if I am stuck in bed, because of 3 things I have set up in my business that help bring in sales, even when I'm not...

#79: Add $1000 in Monthly Recurring Revenue With Evergreen Blog Content 18.06.2024

In this episode of the Marketing That Leads Podcast, we're diving into how you can add $1,000 in monthly recurring revenue to your coaching business using evergreen blog content. This is a replay of a masterclass I recently hosted. If you want to see the visual, click here. Here's what to expect from this episode: How a blog will help you increase your monthly recurring revenue by at least $1000,...

Listen to the Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.