Marketing Residency with Jan Rossi

Please tighten up the way Gift Certificates are sold and tracked in your small business. Oh, you don't track them? How do you know if there is fraud occurring? Who sold each gift certificate? How is it tracked? Do you know how many are outstanding? It's important. This is a big ripoff area that is easy to recreate. Tighten it up! Protect that bottom line! More from Jan Rossi at JanRossi.com Thank...

Some people might be far away and want to buy something over the phone so that their family member can pick it up. This is a great option. Consider it as another way to satisfy a customer sales request. Listen in! More from Jan Rossi of Marketing Residency tomorrow! Merry Christmas - enjoy the holiday. See more great marketing ideas on my blog at https://JanRossi.com/blog Hosted on Acast. See acas...

The new Google Business Profile Manager has more than a few bugs. Let them work it out. But just rest assured you aren't the only one with issues. Just keep posting (Finding Nemo - lol) YES! We are getting great traffic with our posting methods, etc. Are you? Keep up on it! More from Jan Rossi of Marketing Residenc y coming up this week. Go to https://JanRossi.com for more great marketing tips you...

Evidently during my move to NJ FB made a "quiet" change and removed the 20% rule of text on ad images. Good to know! Thought I might share in case you've been sweating over this old rule. Groups are good! That will made advertising quicker.... maybe FB thought it was hindering them from grabbing more visa money from you sooner. Don't freak out over text now. But they DO say that if you stay within...

Don't fall into the trap of following others with your marketing ideas. Come up with something fresh, originals and fun too! Listen in to a playfull way to interact with your customers this season. More from Jan Rossi of Marketing Residenc y tomorrow! Find other great marketing ideas and tips at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

This is a rebroadcast of one of my popular subjects - how to promote your podcast with a guest! It's a great idea to grab their followers on to your page. Listen in - great advice. What a great way to combine like-minded listeners. More from Jan Rossi of Marketing Residency tomorrow. Buy buttons! -Get these links everywhere so if folks want to buy they don't have to search for a buy button. Hosted...

Be sure to add a quick update on your Google post area. Use the events page too. This will help during high traffic days lile Cyber Monday! Listen in to more of Jan Rossi's Marketing Residency podcasts by finding it on Google Podcasts. More tomorrow from Jan Rossi. - JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

When a large national brand quits social that is making a huge statement! Other people and brands may follow. The information revealed about the manipulation of young teens on the FB and Instagram platforms is very troubling. Where are you going to spend your ad dollars? Does it change your strategy? Happy Thanksgiving to all! More from Jan at https://JanRossi.com Hosted on Acast. See acast.com/pr...

Give people lots of options for sharing. Sometimes you just want to share a particular blog post to one person. Add that SMS button (I use AddThis.com) and give folks the option to share directly! Look at my example on https://JanRossi.com - They slide in on the left on desktop and sit on the bottom on your mobile. Make things easy for people to engage with you! Go to a single blog post to view th...

The Google Business Profile Listing for your business is very important. It shows up before any of the organic search results for you and your competitors. the businesses that pay attention to it get the most leads. Other businesses still obsessed with their like metrics (so 6 years ago) will find they are out in the cold. They have no idea how much business they lost due to ignoring their profile...

Make sure your words come through correctly with Google Search! It good mean the difference if your Google Reviews area. More from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See acast.com/privacy for more information.

Listen in - stay within the platform guidelines! See https://JanRossi.com or more. Hosted on Acast. See acast.com/privacy for more information.

Google My Business is now Google Business Profile. Talking about this change. Talking about Shopping Local for the Holidays Send people to your Website. Watermark those Photos Inventory good? Let folks know so they are not disappointed. Don't advertise something you DO NOT HAVE. Major trust problem with folks there. Adjust your social posts to tell the your exact inventory status. Be Genuine! Be T...

No time for show notes! Just listen in! ♫ Hosted on Acast. See acast.com/privacy for more information.

Use the photo section of your Google My Business listing to add Zillow reviews! Make it happen. Be creative. Another great marketing tip from Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Here's a link to that article if you'd like to read it in full. PIVOT! Change tactics! Keep your company solvent and keep innovating. Great story - here's the link on the Farmer's Insurance page: https://www.farmers.com/learn/real-stories/company-switches-to-making-ppe/ More marketing tips from Jan tomorrow. See my blog on the website here: https://JanRossi.com Hosted on Acast. See acast.com/priva...

Audio is hot! Facebook is now allowing you to have special AUDIO ROOMS in your Facebook groups! This feature comes in super hot as the Facebook overlords have decided to turn this feature ON in your group right away. Not so fast there cowboy. Going rogue on us. To keep control turn this feature to Moderator and Admin only for now. You can decide later on how you will use this new feature. Glad you...

Great photos can bring in great customers! If you are stuck in a rut and need suggestions - I cover 5 great ideas here and another 5 for a total of 10 are listed in my blog post on my website here ----> https://www.janrossi.com/blog/photos-add-to-Google-My-Business-Listing Need help setting up your OFFER area on Google My Business? Just use my handy Free Cheat Sheet to gather all the informatio...

People have developed new healthy habits while staying at home more often. Before you try and convince them to follow you going forward, what can you do to help support the healthy habits they have already put into place? Does this mean more veggie options at your restaurant? Does this mean encouraging more walking and exercise habits and can you position your product to help with this area? A goo...

How to add a bit of October to your email subject lines. Creativity helps with the open rates. Take time to have some fun with it. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.

Add cool October / Fall / Halloween inspired bits to your business and your marketin g. Extra fun effort during this seasonal time is perfect to get attention to your business. Make people seek out your place with the cool new "Witch's Brew" instead of JUST a cup of coffee for instance. This lovely graphic of the "Witch's Brew" I grabbed from Etsy and sticker maker Ashleysmad e. The link to her sh...

Halloween is a fun time for kids and it brings joy to many seeing everyone have fun. Don't forget about community good will! Join in! Promote! Listen in to this Marketing Residency podcast by Jan Rossi - more tomorrow! JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

It's a marketing opportunity to try and get those holiday sales now. People want to support local. Help them do it by actually asking for that gift certificate sale today - not just 4 days before Christmas. More money now - better profits all around. More from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See acast.com/privacy for more information.

It's important you keep up the messaging now. If you just pop on to push Christmas items - that's a problem! Be real! But don't just pretend to care about your customers - you really do have to care about them. One way to do this is to keep them in formed. More from Jan Rossi of Marketing Residency tomorrow! Stay tuned. Hosted on Acast. See acast.com/privacy for more information.

It's a shame how many businesses only have one category for their listing. Add more information and give Google the chance to have our business show up in more search results. More from Jan Rossi of Marketing Residency tomorrow, Hosted on Acast. See acast.com/privacy for more information.