Marketing Residency with Jan Rossi

There are lots of things to protect with your social media platforms and your website. Are you on top of them? Or are bad actors smearing your name and reputation just to get a reaction. Time to ban, block and delete the bots and the bad actors! You must monitor your areas and respond to customer requests. Who does it in your business? Do they really know how to use these platforms or do you just...

Hello there Marketing Residency Podcast Listeners. It appears I took a sabbatical for most of 2024. All is good. I'm back to talk more about things to look for as you provide invaluable marketing services for you and your clients using all the known tactics, some of my special tactics and of course the new leader of social media and life in general - AI. More great ideas to share. Forgive my time...

Watch out for someone squeezing in front of your Google Search Results. Bump them off - within an hour! Sorry fraudster, Jan Rossi told me how to do this. And you get a better position - actually the position you are supposed to have - lol. Listen to Jan Rossi of Marketing Residency for session 751 . ♫ Hosted on Acast. See acast.com/privacy for more information.

What's your business doing to celebrate Valentine's week? Can you make a special offer for your fans to tie into the holiday? Think about it - it's coming up fast - next week! Listen in to an idea for the restaurant I am supporting. Maybe it will spur an idea for your business. - Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Watch out when your per click charges start getting more expensive fast! It means that Facebook is trying very hard to take all your money within the budget you set but they are not showing it to a ton of people. Not sure what I mean? Listen in! ♪ I'm Jan Rossi of Marketing Residency. Consider my podcast your "residency" in your marketing journey. Always good to have an extra fellow marketer nearb...

Writing a new business plan for the new year is a great idea. Successful business look back and look ahead. Prepare for new things to come and lots more profit! Happy New Year from your marketing consultant - Jan Rossi! Hosted on Acast. See acast.com/privacy for more information.

New Guidelines if you have an age-restricted business! Listen in to learn more. Happy Thanksgiving weekend. Enjoy the leftovers and football! - Jan ♥ Hosted on Acast. See acast.com/privacy for more information.

I'm back at it Marketing Residency Listeners. Had a personal setback the day after that last broadcast - I explain it at the end of this podcast so you can end it early or listen if you feel like knowing a bit more about it. Don't forget to detach yourself for auto-renewals of Black Friday deal commitment deals from last year - you KNOW they will renew higher! Sometimes you don't get notified. Mar...

No More Fake Locals Hosted on Acast. See acast.com/privacy for more information.

When big emergencies happen like hurricanes and tornadoes in your area it's best to be quiet about your brand and industry postings. Be more community focused and help people locate Red Cross Shelters or stations where food and water is being distributed. Use your social media feed to assist in recovery and not blather on about how great your business is doing. Be sensitive to other people's situa...

Hi everyone - Jan here with some insight into the use (or limited use) of hashtags on different platforms, some Search Engine Optimization reminders and a bit of general chatter about folding in great Fall words to help describe your goods and services. Don't be plastic! Add some character into those posts. Get people to like you - then they will do business with you. Having a boring, flat approac...

[ Absolutely n o "AI" was used in any portion of this podcast and show notes. This is all my information based on my usage of Facebook Social Media. I am sharing my own knowledge with you and non of this information was generated with any fake AI tools. Acast has a strict policy and so do I. If I use it I would announce it. Jan] Banning the scammers words cuts down on your work as social media man...

Using an automated response system in Facebook is a smart move! Listen in ♫ to Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Watch out for bad marketers moving competitors location pins on Google. Listen in to Jan Rossi and fight back! You will lose your rankings if you are not paying attention. Push back on Google to correct this growing problem and protect your business and clients. Good luck. Be aware! :-) Hosted on Acast. See acast.com/privacy for more information.

Listen in! Good tips to keep you and your business safe. Do not click on any link you are looking at - if you give up your name and password - it's game over! Be careful out there. (NYPD Blue reference - yes, I am old! lol) More later! Hosted on Acast. See acast.com/privacy for more information.

Lots of gems in this podcast. Listen in! Implement something today . Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to Marketing Residency with Jan Rossi and you are getting them way more exposure! Nice job! More soon from Jan...

Talking today about having that Spring hopefulness in your feed with your messaging and graphics. Check on your neighbors and comment on their fun activities. This helps you get local eyeballs on your business too - but only if you are not spammy. Contribute a good, well thought-out comment. Listen in ! More from Jan Rossi soon. Also, now that Google Podcasts is dead, what podcast app are you usin...

The amount of FB scams through Direct Messaging (DM) on Facebook is increasing. Just Report and Delete them . Do not panic. Do not waste time emailing Facebook. Do not take down anything on your page. Just clear out these timewasters. Having a Social Media Manager helps protect you from these obnoxious activities. Warning! You are in Violation! Forgettaboutit! Listen in to Jan Rossi. Have you foun...

Be careful of vendors that want to work with you that know nothing of their medium. This recently happened to one of my clients. The franchise owner was pushing a company that had no experience in their field - it was obvious. So now their credibility with us has gone down. We avoided aligning ourselves with someone who was going to most likely farm out our work to foreign entities all while telli...

This is a great tip to help our retail area maintain great flow and assistance to customers if your employees are busy with others or as a quick point of purchase option. Move things around in your store. Help your customers by curating small bins with "Store Favorites under $20" or "Great finds from $21 - $35" - great a gift for your favorite neighbor with a pet! People have limited time .Help th...

Without the online customer service assistance using Google Ads is more difficult than you think. They shut you down for no reason. It's like "if you can survive all our shenanigans for blocking your ad run, I guess we'll let you run some ads" - well, that's what runs through my head. Have Advil and loads of patience handy. Don't be discouraged though, Google Ads and Facebook, Instagram ads are gr...

I'm back! Hello again! New things instore for this Marketing Residency Podcast. I will be linking directly to the podcast on Acast. https://shows.acast.com/marketing-residency-with-jan-rossi especially with Google Podcasts shutting down in 2024. Fall thoughts, a focus on one of my clients who just came back from a trade show and tons of new items are heading to the store! Lots of new inventory. I...

Here's an example of a garden center reaching out to me to help show me how to trim my plant! It got lots of engagement. AND I made sure to buy something from them specifically due to their targeted efforts. Marketing - it works! Sorry for the long delay between episodes - I've had some visitors to the shore and I'm having way too much fun. No worries - back to the microphone in June 2023! Hosted...

Have you analyzed your prices and margins lately? You may be leaving some profit by not bundling. People love a deal! Bundle items to make more money. Listen in and check your prices too! The higher price is one single purchase. Buy 2 @ ? Buy 3 @ ? People love this and will often buy one for themselves. Do it! Make more profit and stay in business. Hosted on Acast. See acast.com/privacy for more i...

Donations should be capped and tracked! It's nice to support local causes for great good will in the community. Some do's and don'ts with donating as well. Listen in to Jan Rossi and learn how to handle your donations. Thanks for listening! ♫ Hosted on Acast. See acast.com/privacy for more information.