Marketing Residency with Jan Rossi

A good story about why it's important to keep your hours accurate EVERY DAY! Listen in ♫ to Jan Rossi of Marketing Residency. I give you marketing tips and ideas so you stay in business and thrive! More at J anRossi.com Hosted on Acast. See acast.com/privacy for more information.

Right in front you a vendor might be displaying a QR code on their packaging. That's an attempt to get your customers to bypass your retail store and buy direct from them. Are you paying attention? What to do? Listen in to this short podcast (3:59) and learn how to spot and it kill this practice off! Good luck! A bit of business consulting today from Jan Rossi of Marketing Residency ! More tomorro...

Post in advance of events, days off, special things going on - give your audience time to fit you into their busy schedule. Everyone as their errand runs mapped out - just get in their schedule with advance notice. Don’t post - you are closing early - no need. Especially when  you only have 34 followers and they are not regulars - . BUT in that case I would change my voice email greeting if y...

Happy St. Patty's Day! I hope all your marketing efforts pay off with big profits this weekend. Many bars are offerring shuttles to keep people interested in moving from one place to another - great ideas out there. Knock off early and join in the fun. Listen in for more tips. Thanks for listening! ♫ Jan Rossi of Marketing Residency. JanRossi.com Hosted on Acast. See acast.com/privacy for more inf...

Work on those videos! Use all the tools you can to make a smart and fun video clip for your business! Listen in ♫ with Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Just doing a little bit of advertising helps your brand tremendously. Stop spinning your wheels just posting. Show it to new folks. Listen in to Marketing Residency by Jan Rossi today. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

In January 2023 it's a good idea to refresh your content strategy and keywords. Don't forge to use Google Trends ! I've decided to focus a it on Youtube in 2021 so I made a video based on this podcast and you can find it here. Not all podcasts will have videos as it is time consuming. So catch me here on your favorite podcast player or head to YouTube and find my channel here: https://www.youtube....

Ready for 2023? I am however I am taking some "slow" days as the end of 2022 was packed including me having co-hosting duties for a New Year's Eve Party! Gosh, that was fun! So let's but out in 2023. Listen in to an idea I have for you. Wishing you the BEST with all your marketing in 2023! -Jan Hosted on Acast. See acast.com/privacy for more information.

Write it down in a safe spot. Use the cloud. Save your passwords, user names and ansers to security questions so you never get locked out of anything! This is important. Put in backup phone numbers (even a friends number if you don't have 2 phones) and backup email addresses. This is very helpful when you are locked out! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more informat...

Ok here's the most obvious tip - put your phone umber on your image! When you are in the "mix" of hashtag results the pics with the images and a phone number get more action! There's more - listen in - more from Jan Rossi of Marketing Residency tomorrow! See more at https://JanRossi.com The business that puts their phone number on their Instagram Feed wins! (If you are a business that heavily reli...

I talk about the Netflix Documentary "Hey Pepsi, Where's My Jet?" Listen in! Good Marketing reminders for you in this fun story. Here's a link to more information on this subject: https://consequence.net/2022/10/pepsi-wheres-my-jet-trailer-netflix-documentary-watch/ Hosted on Acast. See acast.com/privacy for more information.

Remember your disclaimers, however make sure they are not too restrictive or people will not act on your offer. The public has been manipulated so much they are wary of advertising lures. Listen in to Ja Rossi of Marketing Residency ad hear how to do it right! More tomorrow! Thanks for listening. Go to JanRossi.com for more info. Hosted on Acast. See acast.com/privacy for more information.

When customers want to buy from your business it's important to keep up on your prices. No longer can you state "it's supply chain issues" it just rings hollow. When you show them a lower number and charge a higher number that is very deceptive. Would you go back? I don't think so. Don't leave customers thinking you charge whatever you want. They will not do business with you again. Be a good busi...

Desperate marketing folks are sending daily emails and we are all so over it. What else can you do to keep fans shopping with you? Another marketing idea from Jan Rossi of Marketing Residency. Thanks for listening in - wherever you listen - Google Podcasts, iTunes, Amazon. Hosted on Acast. See acast.com/privacy for more information.

More information from Jan Rossi on sharing reviews on your social channels! It's so easy - put them on rotation! More tomorrow! Hosted on Acast. See acast.com/privacy for more information.

Share those reviews! Listen in ♫ more from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.

Ever have someone post right after you made a great post that had potential? I'll tell you what happens. Try to avoid stepping on each other with posts. More from Jan Rossi of Marketing Residency tomorrow! Find me at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

The words you chose in social posts, press releases, descriptions on line and even your Google Business Profile are intentional. Find out why. Listen in to Ja Rossi of Marketing Residency. I will be broadcasting more frequently this fall 2022. Stay tuned! For more info go to JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

All the connections you make via networking will pay off! Listen in. A bit of an inspirational podcast today. More from Jan Rossi tomorrow T hanks for listening in. ♫ Hosted on Acast. See acast.com/privacy for more information.

Be careful knowing your terms of service. My fun graphic image (which is considered "gimmicky") was rejected by this platform. Listen in to find out who wants this off their platform. More from Jan Rossi at JanRossi.com Thanks for listening to Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Nobody wants any correspondence from their managers on holidays. Nothing. Nada. Zippo the clown! If you want to work - that's fine - but do not send any information to your staff until the day after a national holiday. Respect their time off. Listen in to Jan Rossi of Marketing Residency now! Part 2 coming up too - I think you can guess what that one is about! Enjoy the rest of this short week. Ho...

Thanks Google! Don't forget to load up photos on your Google Business Profile page - it matters! Hosted on Acast. See acast.com/privacy for more information.

Listening to your entire staff is a best practice. Sometimes there is a key member of your organization that knows this new project you are working on will be a fail unless something is corrected. How do you get those folks to contribute? A good leader knows how to find those voices. Listen in to Jan Rossi of Marketing Residency . Today is Part1, Part 2 is a good story of how this is so important....

Be careful handing out your brochures near your competitors parking lot! Listen in - also - how to politely tell the "Karen's" out there that your hours are as posted. Ha! Enjoy! Hosted on Acast. See acast.com/privacy for more information.

There is data all around us. Are you using it to help you with your content goals? You should be. Listen in. Find more great marketing advice from Jan Rossi at JanRossi.com - more tomorrow from Marketing Residency! Hosted on Acast. See acast.com/privacy for more information.