Marketing Residency with Jan Rossi

What is your risk level? As a business person you have to take certain risks or you don't really achieve the level of success you've dreamed about. Consider who you surround yourself with - do they try and talk you out of things? Are they really someone you should be listening to? Listen in - more from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See acast.com/privacy for more infor...

With employees coming in and out of jobs your address is more important than ever! A delivery person needs to know your UNIT No. on all delivery invoices. Many stores with the same address? Make sure that unit no. is on there or valuable inventory will be marked as "delivered" to a wrong address and it will be your fault! Go back and re-address all those decisions you made when you first opened up...

Learn how to size up your retail customers with their greetings. They might just show passive aggressive tendencies in retaliating in a review section. Be patient, explain things and definitely keep your strength and cool. Don't let a quiet person in your retail store attack you behind the keyboard later. People throw off weird vibes sometimes and your ability to match their energy just might fail...

More new changes with Google Business Profile (GPB) you can choose the button "not helpful" in the review area! Awesome! Now those whiney what-are-yo-talking-about type reviews will get buried if they (Google) don't choose to remove it. Good to know! Stick with Jan Rossi of Marketing Residency for quick tips and ideas. No long boring podcasts with fluff - just the good stuff. Have a great day. Hos...

Keep ownership of your platforms with you - don't give up ADMIN status. And hire 3rd party folks you trust - if not - your passwrods might be changed! Listen in to this important podcast episode. It's a good reminder to keep up on passwords and have a solid "plan B" way to get into your accounts if you get hijacked! This is important. More at https://JanRossi.com Hosted on Acast. See acast.com/pri...

Think you might get more customers with a 24/7 hour service situation? Give it a try. Listen in - Hosted on Acast. See acast.com/privacy for more information.

Get ready! Across the United States the Bans on Plastic Shopping Bags has begun! Do you provide a nice reusable bag for your clients? Is it branded? Website on there? It's a nice reflection of your business to have a bag that people use not just in your store but in other stores! I have recycled bags from Colorado that I am using in New Jersey! While that store is not here yet - it might be soon....

In this re-broadcast I cover the importance of keywording your images on the website so that they are found in search. Many people search on images - you won't show up if there are no words to connected you with those search results. It's a good lesson to repeat! Thanks for listening on Google Podcasts, Spotify, iTunes and Amazon. I appreciate the increase in listeners! Keep moving forward in your...

Try to stay away from unusually gigantic letter in your over images. Images are meant for mostly images and a logo or two, but if you are filling up your cover photos with all words - it does not look good. You are trying too hard. Add more benefits and small tag lines and great photographic shots of your goods and services. Large logos scream desperation and an uncreative mind. AND the largeness...

The reason a pet store did not make on of the top three positions in Google Business Profile is because there were 2 fake listings taking up space as they used the PetSmart address. No descriptions, no reviews - just a brand with items at PetSmart and they made up fictitious businesses and used the PetSmart address. Nope. Nope. Nope. You are a brand with products IN the store. By clearing these tw...

Good advice for new retail folks that are just "wishing and hoping" things will pick up. If you build it - they won't come unless you market your business! A great story of how to improve and finally let folks know you exist! More from Jan Rossi at JanRossi,com Hosted on Acast. See acast.com/privacy for more information.

Not sure what to post? Need an idea? Share reviews. Put them directly on your timeline so they are seen in your Facebook feed. Plus more tips form marketer Jan Rossi. Have a great weekend! Find more at https://JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

It's super important to check that your Apple Maps feed is correct. If not - look at your listing on YELP. It pulls from there. You can now review a business on Apple Maps too. Pay attention to all these social spaces. Wrong information can be pulled into other directories if the info is not correct on Yelp. More with Marketing Residency tomorrow! I am on Spotify, Google Podcasts, Amazon Music and...

Be the cheerleader. Get excitement back into your work and your work environment. If your fearless leader is not feeling it - you take over - and move the group forward. Be the change leader (ha! funny mantra). Make your day awesome by actually participating. Everyone wants to have fun at work - you be the catalyst! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

In this 3rd Session of the Audio Prompt Business Journal we discover our Customers Traits and Habits ! Attract more of your ideal customer. This is a fun and easy exercise. I also included a little bit about Market Analysis - easy and very revealing. Start filling out this information on your "Customer Overview" sheet. I love this section as many people think they know their customers, but they ar...

Listen in to this first installment of the Audio Prompt Business Journal. Write down your Vision / Mission after you have listened to this episode. It will give you insight, ideas and more. Now - it's your turn! Fill out that First Vision / Mission page of your Audio Prompt Business Journal. I'm Jan Rossi, past corporate sale rep, past retail Day Spa owner, current marketing, website, podcast and...

Just q quick reminder to carry out some massive bulk deleting with your gmail or outlook areas. A sorted set of files helps you be more creative. Don't get bogged down search for important images, content. etc. It's Friday - let's reduce the number of dead emails in your way! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Here is something new from Jan of Marketing Residency . Throughout the month of February I will help you consider one of of 8 topics to design your Audio Prompt Business Journal . Listen in for more details. On separate sheets of paper write these headings: Vision / Mission Customer Overview Risk - Expenses Marketing Plan - Advertising & Promotions Employee or Freelancer Plan Pricing New Reven...

Hold up on buying too many domains. Just find the right one for your application. Main website - take some time and get the right one. Worried a competitor might make one similar? Buy that one too - but just those two. Later on you can buy another one for a radio ad or something special. But don't buy 10 at a time! This will hurt you one year form now when they all renew at full price! Yikes! You...

People want to do business with you because they trust you. Be trustworthy. Are you ready for Valentines Day? Are you planning your marketing ideas and social media posts? Planners get out more information! Think 4 months ahead if possible - better yet - write a marketing plan for 2022 and use it! More at JanRossi.com More Episodes this week - I will make more time for the podcast! :-) Hosted on A...

There's a 7 day hold now on New User access to your Google Business Profile! Good news! Listen in. Find more at https://JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

For Work From Home (WFH) enthusiasts this new magazine from Staples is a big hit. Great articles full of good content - not generalizations. You can request a hardcopy be sent to your home instead of reading it online (I like to read in the morning with my coffee at the kitchen table) - Take a look. Very good ideas, lovely graphics and interesting info from the Staples Work Life Magazine team. Go...

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Watch out using Acronyms in your sales copy or post copy. Not everyone shortens words. Be clear with your messaging. Just a quick reminder from Jan today. Have a great weekend and stay warm. Find more at JanRossi.com Marketing Residency : On iTunes | On: Google Hosted on Acast. See acast.com/privacy for more information.

Tighten up your signatures on email It's time! Things change. Happy New Year to all! Double check every link. See more at https://JanRossi.com Hosted on Acast. See acast.com/privacy for more information.