Marketing Residency with Jan Rossi

When FB literally is flat out dead for 6 hours you start to question using it to connect with your customers. Take a look at LinkedIn and Pinterest! Maybe it's time to loosen those ties to Faceook. Listen in to the podcast with Jan Rossi of Marketing Residency ! This podcast is also on Google Podcasts. Listen wherever you are connected to podcasts. Ready to spend time OFF for Facebook? I suggest y...

Instagram is giving us a cool new map feature.  Similar to the  Google My Business  area this will allow your business to show up on a map feature. There are 2 things you must do if you want to get seen in this new Instagram area. Go to the blog post here and watch my tiny video on how to put your category into Instagram. https://www.janrossi.com/blog/Maps-Feature-Instagram-Similar-...

I changed my podcast image and it is more like me now! I do try to make this daily but it doesn't always happen. So there you go! Hope you like it! Refresh those old videos if you have a training course. Just a few words about this subject. Enjoy the lovely fall weather! More from Jan Rossi of Marketing Residency tomorrow. Ready to spend time on a very important platform? I suggest you tighten up...

It's time for a review on all your platforms! Is your information correct? Take a look. You'll be surprised about the things you thought you'd "fix later" and you never did! A quick tip from Jan Rossi of Marketing Residency. One way to improve your Google My Business Listing is to make a great OFFER to people who see your listing. Know what has to be in that offer? No? Well, then step over to my w...

Pinterest Updates for 2021! Big thanks to Amy from Levee Road Studios for this information. I took her quick Pinterest refresher. Many thanks Amy. Here is her link so you can take the course too - https://leveeroadstudio.podia.com/ Now I've got to get going on Pinterest. It's probably going to be the best move I make for myself and my clients in the 4th quarter!. Fresh content!! :-) (go take Amy's...

Without knowing the outcome of your social media efforts, how can you proceed? Find out how to get access to your Google Search Console and Google Anayltics areas and see what landing pages are favored, what links are being followed and even look at the heat map to see were their cursor roams - yes that's a thing! Hope I have intrigued you. More from Jan Rossi of Marketing Residency tomorrow, Host...

If you are putting out too much content the repeated words might have the opposite effect for your fans. If they even think a robot is putting out your messages, they will unhook. Nobody wants to be constantly "sold too" when they themselves have a choice. Pay attention to your wording. Give me more information so I will gladly follow your link instead of hesitate and scroll past. A good social me...

Get those Fall images ready marketers! Time to switch things out. Be relevant to your audience. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.

Embrace new online changes. It works! Hosted on Acast. See acast.com/privacy for more information.

Is your website ready for people to start purchasing small or large Christmas gifts? Sometimes people spread out their purchases based on their paychecks and they start in the Summer months. Be prepared and get that Christmas Ideas page set up today. From Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Good tips on avoiding Groupon. It's a tad old school and follows you around for years - listen in. More from Jan Rossi of Marketing Residency this weekend. Hosted on Acast. See acast.com/privacy for more information.

Having trouble coming up with Social Media Posts? Divide them into Past, Present and Future types. It all becomes clearer. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.

Vary those images on Instagram. Plates of food are ok - but I want to see happy people dining, I want to see gorgeous drink images with their names prominently displayed. Put some effort into your social media! Remember people are sorting with hashtags. How do I know what bar I am looking at when all the dang beers look the exact same? SHOW OFF YOUR BRAND. More from Jan Rossi of Marketing Residenc...

Time to re-look at your outside photo shots! Make them better. Listen in! ♫ More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.

Time to get your social media ready for 4th quarter! Listen n to Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Tighten up that ad spend money! Hosted on Acast. See acast.com/privacy for more information.

Take a look at the ads your competitors are running. It's important to know. More from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See acast.com/privacy for more information.

Acknowledge your walk in customers or they will "let you know" how they feel with a bad review. Listen in! More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.

A great reminder to make sure errant people do not change key information on your listings. Listen in to Jan Rossi of Marketing Residency. NOW on Amazon through Audible (or Music) Link to Audible: https://www.amazon.com/item_name/dp/B08K593FSZ/ Hosted on Acast. See acast.com/privacy for more information.

It's a good idea to be grateful to people who support you and your business. Let's continue this practice of gratitude and mindfulness. More from Jan tomorrow! I just added this podcast to the Amazon Music section which allows for podcasts. It should show up on Audible too. As the Flash Briefing area is limited, the new Amazon Music area is a good way to find this podcast in addition to Google Pod...

Don't just re-use your TikTok video on Instagram Reels. They will hold back your reach. Instagram would prefer you stay on their platform and not go to TikTok. Just recreate that TikTok using Instagram Reels choices - text, music, etc. More tomorrow! Hosted on Acast. See acast.com/privacy for more information.

Watch out for those default selections Facebook sets up - they are usually not in your advantage. Listen in! More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.

A little bit of information if the Alexa Flash Briefings go away you can "Ask Alexa to play Marketing Residency on Apple Podcasts" for instance and you'll still get this podcast. If you subscribe to Marketing Residency on the Google Podcast App - that's an easy way to listen in! You never know with Amazon. The ability to even FIND Flash Briefings on the Alexa app is very difficult. So it's been fa...

Don't forget to put the fees i for video creation for use with your social media. Some ads are just 15 seconds. Can you make a compelling ad in 15 seconds? Take a look at someone's past work. They should be able to show you their work on a minimum of 3 business accounts. Be diligent. Don't sign any contracts that you cannot unhook from if they are doing shoddy work. Go 90 days at a time maybe! Mor...

Are you targeting locals or people driving through? Maybe both? Work on targeting those Facebook ads. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.