Marketing Residency with Jan Rossi

Great ways to tighten up your efforts on Instagram and make sure your followers don't get picked off by large accounts intent on showing up on your suggested areas. Market to your people knowing your feed has been vetted. More marketing tips at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Happening now! Must watch. Go to bit.ly/gogml Hosted on Acast. See acast.com/privacy for more information.

I have been tasked with some training for a local business. The owner is focused on Facebook – but that’s now where the magic formula is for this business – i t’s on good ol’ Craigslist. It’s a flurry of activity in her category and she doesn’t even know it. I am looking forward to the presentation this afternoon. I’ve got some fun posting games, and it will just take a bit of effort and she would...

If you graduated this weekend or know of a graduate - I offer my congratulations to your success! Now keep learning new things - this industry changes fast so stay connected with fresh ideas, new strategies and be that go-to person in your business career that knows all the marketing tricks and tactics. I wish you the best! Jan Hosted on Acast. See acast.com/privacy for more information.

Google is introducing new ads and marketing tools on May 14. Hopefully you are signed up to watch the live webinar happening. Yesterday – on May 9th – they revealed a few new items. The Google Ads app used to just let you just pause or activate text ads - now you can create and edit. Google is helping you out more with recommendations – you can take the action they suggest – adding new or neg...

Are you positioning your brand for a great Mother's Day Gift solution? Got those hashtags figured out? Try these: #mothersdaygifts  #mothersdaygiftideas       #giftformom #momgifts #momgiftideas #giftsformom                  You can jump into these pre sorted hashtags and add your cop...

Even tiny changes can make a difference in your business being found over others. Google is now starting to index emoji’s Want to have even MORE fun and potentially help your local SEO? Try adding relevant emojis to your Post. Google is beginning to index emoji-relevant search results. (In fact, you can now search Google by “tweeting” an emoji at it!) Additionally, people — especially younger peop...

If you take an internship with no pay, it's a recipe for disaster. Hanging your entire work time on getting a good review at the end can be manipulated by the people who manage your work. Respect yourself and your talent. Listen in! More marketing tips and strategies at JanRossi.com [music credit: Duran Duran] Hosted on Acast. See acast.com/privacy for more information.

You want the images associated with your brand to be geotagged to your specific location, your latitude and longitude coordinates. This is especially important when you have franchisees – that one stock image everyone is using is tagged most likely to the home office – not to your business. Google will look at the authentic markers on your account including the geotagged image content informa...

Play a few episodes from Marketing Residency on Google Podcasts. Download the Google Podcasts app and get used to using this method for Podcasts as it is super easy and Google is indexing without you having to submit an RSS feed. Here is the linke for listening to Google Podcasts on desktop: http://bit.ly/GooglePodMR Find more marketing audio posts at JanRossi.co m Thanks for listening - now imple...

It’s the references, witty bits and things of interest that make copy just zing with energy. If you can write in a manner that your readers relate to - you’ve got some followers and interest and that’s exactly what you are looking for with a company blog. And have a fun bio too - let us know that YOU are the writer - take ownership. Time to write something epic! This is Jan from the Marketing...

"Cleopatra ruled ancient Egypt for almost three decades. Well-educated and clever, Cleopatra could speak 6 different languages and was known as a strong and charismatic ruler." [from the Buffer Blog, link below] Cleopatra saw the big picture – most likely as a result of her ego and desire to rule a larger region – it helped her people form alliances with nearby regions that strengthened trade...

The new mute feature on Twitter is great if you use it to clean up your Twitter feed. It's ok to have someone still follow you, but if you are finding they are overposting, not answering questions or just putting out weird stuff - go ahead and mute. I feel that this person might be following me for my online marketing tips, so I do not unfollow sometimes. There is a difference in unfollowing and m...

It’s finally hip to be square on Facebook starting tomorrow whereas the Flexible image aspect ratio will be the default meaning you can leverage any aspect ratio with certain parameters. Anything taller or wider would have to be cropped. This means less cropping and an easy way to create ads. Thank goodness. The square image default now on Facebook is just what we need! The recommended crop key is...

I’m going to add a bit more information about having video at your business. My last broadcast from this weekend mentioned the antique store where they are now going to be playing how-to videos in a playlist from Youtube that stream on the monitor near the check-out area. They had been playing the news and it was not relevant to their business. Please always be doing things in your business that a...

Selling your services and products should be an experience.   If I had to listen to a breaking cnn news store as I was checking out, while shown a large video in front of me… I would NOT buy any point of purchase extra items, I would be grumpy and want to leave. It would be a terrible ending to my visit. (1:59) Watch out with TVs in your business. People are trying to get away from them....

If you are wondering why your stories are not sticking to that 24 hour rule and they are being removed from the feed - it's because something is off and your fans flagged it. (1:01) Here are some ideas to minimize this from happening to you! More marketing insight at JanRossi.com Sign up for my SHIFT weekly newsletter (published only on Wednesdays) here: https://janrossi.com/shift-newsletter/ Have...

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As adults we take courses to keep our skills sharp and be innovative in the marketplace. Do the same for a young adult you know and encourage them to explore this summer. Get them away from their cell phones. Summer parks and recs classes focus their attention in an area they might enjoy – and it’s cool to be excited about learning. Find that Parks and Recs booklet from your town and take a look a...

A big event is happening at the company and the marketing department is in charge of it all. You are coordinating with other departments – and the best part is that your items have priority so the launch is done on time. Awesome! I love launches! Listen in to a few items you must complete to have a successful launch. Monitoring your social media accounts is important too - keep all dialogue b...

Lot's of time and effort develops marketing launches. Are you documenting the successful and the not-so-successful moves made durnig the launch? Gathering all the information gives you better insight for the next time. I suggest holding a meeting at your offices where people can grab information from their desks or use laptops and you also have the ability to write on large display boards. Seeing...

There is an audio feature when using DM's. Be quick and leave a hello message. Maybe a conversation will help your engagement on Instagram? "Do All the Things!" I say. Use it this week! More great tips at JanRossi.com and while you uare there wign up for my weekly SHIFT weekly news - all things marketing. Have a great week. Also if you prefer to listen to this brief marketing tip on Google Podcast...

Connect with Leaders on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Anytime you talk with a customer – especially on social media channels – this is an opportunity. If you put your salesperson skills on – you will have an amazing feed of great interactions and shared knowledge. How do you do this? First, you listen. ---> on that note - just listen to the podcast! lol There is an important tip in this session. Less than 2 minutes. Music: Green Day - Holiday Host...

Marketing in 2019 means you’ve got to have great tech skills. Having a go-to person to advise you is good, but take the time to learn how to edit and upload videos in different ways. Some day that app you rely on will not be there – then what are you going to do with a deadline?  Take some technical classes if you can and learn about photography, video editing and sound - audio technique...