Marketing Residency with Jan Rossi

Is the Facebook page you are looking at the original page? Has it merged with information, likes and follower numbers from another page? Check out the transparency area on all the pages you frequent. New pages with high follower counts - might have been merged....from other accounts purchased for their value of follower numbers. Just be aware - and be authentic with your pages. More marketing info...

A quick reminder to freshen up that whiteboard and use it for effective time management. Erase all the old projects and get some new goals listed. This is a quickie (:58) Keep moving forward - Jan :-) Hosted on Acast. See acast.com/privacy for more information.

Why do I talk about fixing your website so much? All your social media efforts flow to your website - well, they should! Having a strong landing page will help give your fans following your links good information. Make sure they stick that landing and don't bounce off your page. Google pays attention to how many people bounce off your page - so all information from social media should be relevant...

A very short Alexa news brief on keeping your "About" page on your website focused on what is important to your customer - and brief! I'll be brief and bid you a good day! Jan :-) Hosted on Acast. See acast.com/privacy for more information.

If visitors go to your website and see way out dated reviews they think (1) You are out of business. (2) Things are not going so great now, hence no recent reviews or (3) Changes in the company means things have gone down hill. - they just start thinking that "uh oh" stuff in their heads. Impress your website visitors with recent reviews! Go back to Yelp, Google Reviews, Angie's List and other pla...

Watch out with over posting on every platform. If you are posting every hour or every 15 minutes it says to me that you are not listening to others. There is no engagement. I look at your feed and it's full of you pushing stuff out there. So here is what goes through my mind: (1) You don't really know how to use social media. (2) You don't listen to anyone - you just push information out into the...

A very quick reminder (:40) to backup your files. At least make a copy of the critical documents that are the most important. No music. I'm writing this because something told me to do a backup. I grabbed my Seagate external backup and realized it does not work well with Windows 10. So I have to make some adjustments - what else is new lately? Ha! That was very telling as to how long ago I backed...

On gmail and other email platforms you can make a sign off with your signature phrase – bye for now – or sincerely – or even Cheers! (my friend Rita owns an event planning company so she uses Cheers as her sign off) Then add your name and add a small thumbnail professional picture and one or 2 links to something you’d like to promote – and add another product image if you’d like – but no...

This time of year there are lots of opportunities for businesses to contribute to local and national charities with, sponsorships, silent auction donations and contributions of time as well by allowing your employees to help out with community festivals or events. Think about taking part this year and have a small committee find an event happening that aligns with your company in some way. Allow y...

Why not ditch the keyboard and take up the microphone? We are all listening more with podcasts and audio books - why not an audio post? This Alexa mini-briefing was first aired in 2018 and the full episode can be found here: http://bit.ly/BeaMaverick From Jan Rossi of Marketing Residency - join me at JanRossi.com for a free downloadable "Easy Beginner Tools for the Audio Newbie" and it will help y...

You can run your social media accounts using someone in your office that raises their hand at a meeting saying they know how to post on Twitter and Facebook – but I’d also have them enrolled in a course to help them up that learning curve so they don’t make mistakes on social media. It’s good to have an internal person on these platforms as the information is current and they can take real in-hous...

Having big impact and amazing images that help tell your story - this is what encourages people to share your posts. Take the time to create something special and watermark the image as well with your domain name. Great colorful images can really encourage folks to share. Take the time to make something special. From Jan Rossi of JanRossi.com and Marketing Residency on your Daily Alexa Flash Brief...

In this first week of April take a look at your Google Search Console and Google Analytics. It’s a great way to see how you did last month and what can you do to make things better. I have one questionable link that is showing as an error. No worries – got that fixed. I can see what navigation tab folks click on the most. I know the terms people search for in my queries and I can see where pe...