Marketing Residency with Jan Rossi

If you were to ask many marketing managers what talents they look for in hiring a new marketing intern it would not be tech skills, platform finesse, graphics adaptation or snappy comment comebacks – nope…. it would be storytelling. A good storyteller with skills paints the visual, speaks the language correctly and strategically places your fans in the position to see your services or products as...

If you are in a position where there has been no pay increase in a while – stop it now by asking your boss for a raise – show them your innovative contributions to the firm, add your stats. Etc. So it’s important to keep this information. Keep stats on your good work. Ask for more money….when your boss is in a good mood – you’ve increased the traffic to the website with your marketing efforts and...

Encouragement for you to take the step to audio! Read my longer blog post about it here on my website : http://bit.ly/marketingresidencyaudio Time to invest in a microphone and ride the audio wave! Jan Hosted on Acast. See acast.com/privacy for more information.

These holidays are interesting on Social Media. It reveals the folks that are working their pages. They are using the hashtags and putting up their happy 4th of july images and basically – they have time to scroll at their leisure – that’s why you should be in their feed during the holidays. Listen to the entire Alexa Mini-Brief and to enable it on Amazon click here: bit.ly/MarketingResidency FYI...

Facebook is down. So what? Look at all the other wonderful platforms you are ignoring! Write a Press Release or a Blog Post. Write! Have a great 4th of July! Join my Shift Newsletter today and stay in touch via email weekly. Great information to share and take action on by Jan Rossi. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Open or Closedon July 4th? Don't fool your potential customers by having the wrong information on your Google My Business Page. An update on the "short name" additions to Google My Business. Take in a great local parade this 4th of July! Support your neighbors - boy scouts, girl scouts, dance troupes, car dealerships, city officials, and high school marching bands! Wow, I've used marching band mus...

A guick follow up to the Marketing Residency mini-brief from last week. I received a few emails about folks encouraging me to talk about using the cloud for file transfer. So here you go! Thanks for reminding me to provide this additional information. Find more marketing information at JanRossi.com To follow my flash briefings on the Amazon Alexa platform. Go to your Amazon app. From upper Top Lef...

How will you reach the new incoming freshmen class of 2019? What are they like? What do they respond to? More mobile focused - maybe your ads should be more focused on mobile. Lots to think about - just do your research. Thanks for listening to Marketing Residency. How is your "residency" with me going? Are you learning new marketing techniques? Have I encouraged you to go into a new product segme...

Using cell phones with image capture is easy - but if there is problems in working with images, consider these tips. From Jan Rossi of Marketing Residency. More marketing content available at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

We shift and change our marketing materials, words, colors, and more to make our brand pleasing to all potential market segments. You might just be targeting one narrow demographic group right now, but in the near future there may be a gender fluid group that responds to your products and services. Are you going to back pedal and make a hard right trying to change your tone and marketing to welcom...

How do you get good at sales? 1)     You know your products and services inside and out….all the support questions and answers…. You can talk to strangers easily….. 2)     If you ROLE PLAY with your boss or another intern or marketing professional – this is very helpful. Do this every day until the big event. 3)     Give ou...

Tips about Facebook and more comments about having your business be more community minded. remember my earlier mini-brief on being community minded? How’s it going with your outreach efforts? Some of this takes little to no money and has HUGE payoffs. Do a 5K race sponsorship – get your brand name on those tshirts that get worn way after the event – Cover the cost for a local girl scout troop to g...

Watching the Netflix series "The Chef Show" gives you more than great cooking insight. It gives you moments where people say some pretty cool things. Filmmaker Robert Rodriquez told us that at an early age he "Learned to learn" things. And that's why he writes, directs, has a band, is an amazing chef - and he is not boasting, he is stating a fact. Always having an interest to learn keeps you ahead...

Let’s talk about NAMES today. You have a brand name. You have a website domain name. You have product names You have names you use on social platforms that might be slightly different. What? Yep – that’s what we are discussing today. Try to get the same user name on your Facebook, Snapchat, Twitter, Instagram and LinkedIn business pages if possible. Guess what is happening now? Google My Busi...

Pay attention to the marketplace. Change your pricing to account for increases or decreases and remember that too low a price may translate to lower sales as consumers feel your product is "too cheap." Perception is important. A good reminder! Always review. Where are you with your pricing? Too high? Just right? More information at JanRossi.com Hosted on Acast. See acast.com/privacy for more infor...

Have the Iconosquare automated checker give your Instagram page a lookover. Good information to help you focus on good changes. I know, you probably know this - but they give you good reasons to tighten things up. Clean up those profiles with a fresh (automated) perspective! JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Marketing should not be an afterthought, however some businesses don’t take it into consideration when they are making big decisions for their business and – that’s a huge mistake. Case in point – a thriving computer repair business moved their offices 10 blocks away from their present location to save on rent….. what they completely ignored was their customer base. It's a tough lesson to learn af...

Whatch out for stepping over each others posts on Facebook and Twitter. You can use some of your reach because Facebook needs time to know who is responding to the posts. See more of my content at JanRossi.com Sorry I was out for about a week. I am feeling better now - and my energy level is back! :-) More great marketing information coming to you tomorrow. I will update around 4 pm in the afterno...

You may see your business as just a normal business, but remember, to a fan or follower there is always a glimmer of intrigue about what happens behind the scenes. Why not Peel back the curtain just a little bit and they’ll feel much more connected to you as a brand. Brands that connect on an emotional level receive 200 percent more word of mouth marketing from their customers. New item in the sho...

Take care of all the places your business shows up – this is directories, links from other websites, links from review sites…. And off course your main social platforms. Respond to all reviews on a timely basis. If there is something wrong – better fix it! 70 percent of unhappy customers whose problems are resolved are willing to shop with a business again. Lots more information when you listen in...

Listen in! Off to celebrate high school graduates, Memorial Day and my sister's Birthday. It's a busy weekend. More great info at JanRossi.com I will make another mini-brief on Tuesday... (Music Credit: Westpoint - my favorite part of Stars and Stripes Forever - Go Piccolo!) Hosted on Acast. See acast.com/privacy for more information.

Product Positioning is a topic in marketing that does not get enough attention. When you start a new company and develop your position in the marketplace it seems to be a sort of set spot that you tend to gravitate towards and you surround yourself with people uber focused on that niche. Ask yourself. How did we come up with that niche? What value do we give to our customers – something they canno...

More notes from the Google Marketing LIVE broadast last week! Listen in! JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Lots of great information was revealed from the Google Marketing Live session last week. I will try to quickly put it all together for you in 3 mini-briefs. Today it's all about Choice, Transparency and Control - 3 things consumers require. We cannot miss one of these steps. As marketers this is very important information. The new ad tools Google has announced all fit in this philosophy - we shoul...

Seriously look at your company's Google My Business Profile. Not including your major keywords in your description area means that Google might not have your profile even appear! Just maximize those 750 charaters. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.