Marketing Residency with Jan Rossi

In case you haven't noticed school has started for most people. I was talking to my sister this weekend (she's a 6th grade teacher) and she was telling me some of the exercises she had students do in sixth grade. They are just getting used to switching classes and there's lockers now they have to remember combinations you know all that new responsibility on kids comes with stress. She had the kids...

You've heard the famous line "Don't look back you're not going that way." right? Well people will always argue that you have to analyze your past data in order to know what is working in order to maximize the strategies that are spot on - crushing it with engagements (shares, comments) and this is a good thing. What is not such a good thing is comparing your business with other competitors ALL THE...

Hello Marketing Residency listeners. Today – a short chat about using subdomains off your main domain. Google has noticed there is subdomain activity that has nothing to do with the main domain – it’s a work around people have used to piggy back good rankings from the main domain. Google is now telling you to literally “proceed at your own risk” [ warning sound ] in doing this becau...

What does your audience want? What needs are not being served where your brand or product is a great solution? Where do your customers hang out? Are you there? What do they listen to - who are their influencers - other family members, business associates, podcast influencers perhaps? So many questions, but with good Marketing Research you will succeed! I want you to rock sales this 4th Quarter! Fi...

How did podcasting take off so fast? People love to listen - they are attracted by it's authenticity. If your clients are listening, are you there? Are you going to make your brand have a presence in this new media? You should! Listen in! More at JanRossi.com Note: I just got word that Marketing Residency is now on Google Play Music - Search for Marketing Residency on that app! Find me on Instagra...

College Campuses are embracing the announcement of pronouns in introductions. We should be mindful of these changes with our marketing content. A good reminder. A bit more information after my broadcast on June 26th about Gender Fluidity. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

More at JanRossi.com Happy Monday!! More to come this week - [music: Usher - You Make Me Wanna] Hosted on Acast. See acast.com/privacy for more information.

Custom Audiences go back to a max of 180 days. We have 137 days till Christmas! Are you sending your customers to your website with great content of how-to's, informational pieces and more? Build this custom audience so you can market to them with remarketing campaigns later! This is very important! Gather this audience. Target this audience! More at JanRossi.com Hosted on Acast. See acast.com/pri...

Google My Business Product Posts Rank Higher than the General Post Area! If you post in Products - do it more often - very important to keep feeding more product information to Google. More info at JanRossi.com [thanks to Quincy Jones - Bossa Nova from 1964 - The Austin Powers theme!] Have a great weekend! - Jan Hosted on Acast. See acast.com/privacy for more information.

Whether it's your url, FB link or actual business name and location, add a watermark to your images and show your fans different ways to connect with you through that watermark. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Creating cohesive charts, banners or whole infographics should be a skill in your marketing toolki t. If you aren’t great at graphics, find an app to help you with that - they are out there. Just brand it with your company colors and the “feel” of how you want the content to come across – light hearted and fun,, silly, serious, factual – it depends on your goal of course. Adding infographics...

As marketing professionals we sometimes wear the business consultant hat, the accountant hat (saving money) but we are always looking out for the best interests of our clients and their customers. It’s those relationships that must not be broken. Be a good listener first and foremost! We can admit the oops moments right? Be human. That always wins. I’m Jan from Marketing Residency here on the Alex...

Let’s say your company is launching a new product. Senior Marketing Management has been involved, but not whole departments. This new product must hit the ground running because Christmas sales are near and you don’t want any potential problems to derail the upward momentum of the new product excitement an sales. Who would you pick in your department to lead on Social Media? The same people that s...

Most people have no idea that they are being retargeted with ads once you visit their main website. Be aware that those Google ads appear because there is a cookie on your computer. Find a way to make subscription offers work for your company. Yes, you have to keep track things more - but once you have that client - they are yours! More from me, Jan, at JanRossi.com And I'm glad you didn't take th...

Find great information in the reviews and comments area of your competitor's pages. It's a great place to find content and point out the bennies of your product! Listen in! Happy Sunday! A low energy day -- it's Sunday! More fun on Monday. - Jan Hosted on Acast. See acast.com/privacy for more information.

Are you listening to the buzz about Facebook's billian dollar fine? Rightly so. If you think it's "ok" for a company to take your private data and do something else entirely with it - other than use it for security checks - you missed the whole point of the reason for the damages. We all have privacy pages on our own websites now telling our readers what we are doing with their email addresses and...

There is a reason why content is being repeated on your social media platforms. Customers are sometimes just learning about their needs and your posts and images tweak their interest in the beginning…. Then your information helps them make a good decision and when they see your information again and then maybe on another platform – it might be time for them to buy. I see accounts just put up one p...

Don't let too much time go by without updating and brightening up your profile and cover images. A picture with no words, questions, domain name or other important information is a problem. At a quick glance I should know who you are just by seeing the graphics! Marketing strategies are good, but if you are sending people to your social media pages that are empty and not full of information - that...

 Today – nominate someone in your circle for an award. Let them shine – give them some good press. This is Jan from Marketing Residency – find me on Google Podcasts as well. Thanks for listening. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Protect yourself using your business credit card when you're making a purchase with 3rd Party Apps. Use a Visa Gift Card with a cap of about $200. When it runs out - replace it with a new one. Protect your bank account. Listen for more! Thanks for tuning into Marketing Residency. To listen on the Google Podcast app click here: http://bit.ly/GooglePodMR More tomorrow! Stay cool - Jan Find more of m...

Listen in! JanRossi.com [music: Aaliyah] Hosted on Acast. See acast.com/privacy for more information.

A shorter version of my original broadcast entitled Domains and Audio - originally broadcast earlier this year. Still good information! Hear the entire original (5 minutes long) here: https://janrossi.com/domains-and-audio/ This ones just 2 minutes. I've shortened my flash briefings! Have a great rest of your week - Jan Hosted on Acast. See acast.com/privacy for more information.

Times have changed - are you changing with the new SEO information? No Long Paragraphs No Excessive Keyword Use No Wall of Text Keep it short and give them the main information in those first 4 sentences. Listen in - only 1:42 - quick info from Jan Rossi of JanRossi.com Want to subscribe to my Amazon Alexa Flash Briefing? Click here: bit.ly/MarketingResidency Have the Google Podcast App and want t...

UPDATE! Small Thanks with Google is gone - replaced with Marketing Kit with Google here is the URL: https://marketingkit.withgoogle.com Google did not do a redirect so everyone was concerned! No mention of this during their live event 2 months ago. Hmmm, someone dropped the ball! Use these reviews from Google - shows authority for your social media clients. Great graphics and more! Stick with me -...

An Alexa mini-brief on shortening your copy with blog posts and platform feeds. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.