Marketing Residency with Jan Rossi

How to get on the top of search results when people are looking for gifts? Give them Gift Ideas! Online is the front door of your business. What content keywords will result in a click to your website? Listen to find out! More at JanRossi.com [music: A-ha Take On Me] Hosted on Acast. See acast.com/privacy for more information.

Emails are a great way to reach your audience. Remember everyone will be bombarded soon. Why not build up trust and send out emails now? Great images, brand colors, show us something new and more. Don't forget the call to action! More at JanRossi.com Would you like to review this Alexa Flash Briefing mini-brief? Go here and thanks! ---> https://www.amazon.com/Marketing-Residency/dp/B079Q7LN9N/...

Videos are more interesting when you add a few props. Here is a great suggestion when you are making a few points. 1, 2, 3, 4 - use a prop! More at JanRossi.com Thank you for listening to Marketing Residency by Jan Rossi. I hope you enjoy these broadcasts. More tomorrow! [music: The Entertainer from The Sting] Hosted on Acast. See acast.com/privacy for more information.

You can now use the "search by images" feature on Google My Business. Are you pictures loaded up with good keywords? I hope so. Are you responding to reviews with keywords in a casual, non-spammy way? I hope so. Are you liking these tips on Marketing Residency? I hope so! :-) Listen in - find more information on marketing on JanRossi.com Enjoy the beautiful fall weather and tighten up those images...

Smart marketers going into the holiday season know there is a short window from interest to hitting that buy button. You’ve got to use a bit more ad repetitions and tell stories in these short ads so your potential customers are eager to hear more from your brand. Then they feel comfortable and buy. Ads should be simple and all social channels to send folks to mobile friendly pages with new o...

Pay attention to the substance of your website. Listen in! More tomorrow! Jan Hosted on Acast. See acast.com/privacy for more information.

Get that Ken Burns affect by using the Milestones Posting area on Facebook. Make things happen! Change things up! Jan -- find more at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Use GeoPhoto from Microsoft to help you GeoTag photos you get from Usplash and Pixabay so it is attached to your Google My Business GPS coordinates. It will prvent you from having a rejected photo! Of course all images you take at the business with your cell phone are all good. Keep adding images. Don't let this issue stop you - getotag and make your client's page rock! I have a new client and we...

All the fun Fall rituals gets everyone in the mood for the Holidays and -- shopping! Are you ready? It's time to plan. Ads, Content, Links, Guest Posting, Images, Special Offers - let's get ready and get that plan in place. [music: Alan Parsons Project] more at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Be sure to comment on other pages for your clients. Stay engaged and post as the company. It's a great way to get them noticed. Don't be spammy! Add value always. Go find out where your customers hang out and join in on the conversation. A shorty today! More at JanRossi.com [music: Quincy Jones Bossa Nova] Hosted on Acast. See acast.com/privacy for more information.

We're gonna slow it down for Fall! A reminder to put those cues into your post with Fall wording, plays on words with pumpkins, etc. Focus on all the life celebrations we have coming up. How does your business weave their story into the Fall and Holiday celebrations conversation? Do it artfully, be creative and not pushy and all will be well. Add those Fall elements today. Hope you enjoyed a more...

With no description to your business on Google My Business there are no keywords for Google to use for search results. Don't overlook this important area! Jan p.s. wow! sorry for the fast talk. I think my coffee kicked in - no pun intended! lol Hosted on Acast. See acast.com/privacy for more information.

Hello Marketing Residency Fans! I know you want more information! If you just subscribed recently on Alexa, you know you get one podcast at a time. To listen to my other sessions just go to Pippa! The linke is: https://shows.pippa.io/marketing-residency-with-jan-rossi/ Lots of great marketing tips an information. Check the title and listen to the one that interests you the most. Hope this helps yo...

Today I’m passing along a great tip to secure you and your clients gmail and calendar areas. Turns out hackers have found out they can send you emails that attach to your google calendar as an event. They can take over your calendar! And it might appear that you agreed to attend an event you really did not – and you might give out your cc information thinking you are attending a fake event. Be awa...

Making duplicate accounts is a tactic with some large marketing businesses who want to take control. They make another account, marke yours as duplicate and you loose all your history! Watch out for this bad tactic. It's a lazy way for them to gain control over your listing. Listen in and keep an eye on your social platforms with sharp staff personnel or a dedicated marketing professional who chec...

Hello Marketing Residency followers! Sorry for my absence! My parents moved and I was crucial to the process for the last 4 days. I made this recording on Monday and forgot to post it - then came back and did a bit more edits. Google My Business is changing from a general service area to one of towns and zip codes. It will standardize things. Make these changes if this affects your business situat...

Connections make things happen. Talk to people about your brand, your product, announce changes, stay in touch with industry professionals from conferences and more. Step out of your comfort zone and tell people about what's happening in your business, your career. A press release may be in order! Start writing something - not long - just informative. Remember Ferris Bueller? His amazing connectio...

Break out of your box. Don't just post images - use ALL THE TOOLS! Slideshows are fun and helps folks see more of your information just watching this small video - they don't have to manually scroll throw images. People are busy (and lazy! lol) make it easy. Use the SAMBA ♫ very fun and playful music. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

It's time to reset your social media pages after the big Labor Day sales and make sure that new people that arrive to your pages do not know they missed out on a big sale. It might stop them from buying - "I'll wait till the next sale" type of mentality. I worked on a big acount for a few years and everyone knew when the sales came so it was completely dead leading up to those sales times. If you...

Recommend a business professional and/or their company for an award. It helps with great exposure at no cost. Help them grow their business with this great exposure. My friend I nominated is one of 6 professional beings recognized out of a nomination group of 23. He is really excited to have the exposure for all the good work he and his staff do for our community. Congratulations Jason Babson of F...

New requirements tighten up running ads for issues, elections and more in the USA. Facebook is trying to stop the shenanigans from 2016. Everything must be documented and the people running the ads must be transparent. Here is the page for more information: https://Facebook.com/gpa [music: Take On Me by A-ha] Hosted on Acast. See acast.com/privacy for more information.

What can you do with the numbers 20 20 for the new year approaching? It's time to get 2020 content out there to gain traction for SEO leadership positions. Great ideas to get you thinking for the year ahead from Jan Rossi of Marketing Residency. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

What’s your week going to be like? At the end of the week will it be dirty martini celebrations or a quest to tidy up your Linkedin account and search for a new start somewhere else. Whatever it is – choose happy – if you are happy in your work – it’s not work now is it? More tomorrow! Now go out there and rule the day with your creative Marketing ideas – don’t let folks discourage you – keep the...

If you handle logistics with your company you know that one false move can tank an order – and it is usually shipping. If you set everyone’s expectations correctly – there are way less problems. Give adequate lead times for shipping, provide actual phone numbers where your customers can get a real person to talk to and sort things out – these are the simplest ways to build trust with your brand –...

Got some helpful tips for me on Pinterest? Find me here: https://www.pinterest.com/janrossico/ Would love to get your insight and advice! It's super fun and great to build up fans and gain traffic to my website JanRossi.com More tomorrow! Search is important with Pinterest - images as well. It's fun too! :-) Hosted on Acast. See acast.com/privacy for more information.